When novice sellers do e-commerce operations, they basically ignore the attribute of labeling. In fact, in the era of labeling, whether it is the treasures listed or the consumer group, there are thousands of people with different faces, and they have their own labels. When doing Taobao, you must have a label awareness. If we do not have these awareness, then e-commerce operations will not be very successful. Today we will talk about how to write labels and how to achieve our goal of operating.
For example: If a person with a women's clothing label goes to the store to buy a baby, the baby will be labeled as "women's clothing". The "Guess You Like" on Taobao on mobile phones is a typical crowd label. You can not only find high-quality products for buyers based on their needs, but also increase your baby's sales. You may like to make direct trains, which is undoubtedly the easiest.
1. How to write a baby tag:
After the baby is successfully released, find the baby during sale or in the warehouse, click to enter the baby editing page, and you can add or modify the label to the baby.
You can learn to mark by checking the labels of other sellers: you can see that the treasures under various categories have been labeled with those labels, and these labels were created together by all sellers. Choose a tag that suits your baby's treasures, or you can create a new tag.
2. Specifications for baby labels:
1) The length of the baby tag is 2-6 Chinese characters
2) Baby tags support simplified Chinese, English and Arabic numerals
3) Baby labels shall not use category attribute words under the category, such as: "women's clothing", "dresses", etc.
4) Baby labels shall not use descriptions related to prices, discounts, or promotions, such as: "treatment", "invalid refund", etc.
5) Baby tags shall not contain information that violates the law, violates Taobao rules, etc.
3. Display of baby tags:
1) Shopping guide scene display: Baby tags will be displayed in more and more shopping guide scenes (theme duration, category navigation, etc.).
2) Meet user needs: the more users pay attention to it, the more tags clicked, and there will be more opportunities to display.
3) Refinement of tags: longer-tail, more segmented, and newly created tags will also obtain a certain amount of traffic.
4) Display of baby tags: In the future, different groups of people will also see tags that are more in line with the characteristics of the people themselves, such as: what mothers see is tags that mothers pay more attention to and prefer.
Finally, according to my experience, no matter how good the product is, it will be useless if it is not displayed. To create popular products such as direct trains and diamond exhibitions, the successful method of big sellers may not be suitable for everyone, and small sellers may not be suitable for everyone. If you put the good products with 0 sales, the title is optimized to the best. If you start putting it on today, don’t brush it, and you will watch it in a month, it may still be 0. It is recommended that you do some basic sales and evaluations first and then consider the direct drilling exhibition.
Recently, JD.com and Taobao have been strictly observing order-brushing behavior. It is recommended that sellers be careful not to brush orders, so as not to be accidentally injured by e-commerce platforms. If you have questions about e-commerce operations, you can communicate with us.
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