Taobao search weakening has become a fact. Do you really understand?

　　Recently, I have found that everyone has been saying that Taobao search has been weakened. In fact, the search traffic has indeed been weakened, and there is a feeling of lower prices, that is, products with low average customer price are likely to increase search traffic. I feel that search has returned to the same era before the liberation and when we looked at conversion rates ten years ago. Is this really the case? Let’s discuss it together today!

　　First: The overall transformation of search to recommended search.

　　Everyone knows that products with low average customer price are easy to sell, and it is not difficult to understand how to search for traffic based on gameplay theory. In response to the traffic phenomenon of low customer unit price and high customer unit price, the core point is the conversion rate issue. The relatively poor conversion of products with high customer unit price seems to be as good as that of products with low customer order, and the traffic is much higher. The second is that the popularity value is not as good as low-customer order products. It seems that search tends to be low-priced, which is just a superficial phenomenon. In fact, Taobao prefers to recommend products with high customer unit price to increase traffic value. However, Taobao’s big data is not as strong as those people who are fake labels. Simply put, it is not difficult to increase sales for products with high customer unit price, and it is enough to just use pit production. In the end, people find that no matter how high a product is, it is also very bad to convert traffic. Products with low customer unit price will be better. Low price itself is high. Products with high customer unit orders often cannot maintain their popularity at this time, and finally pit production collapses for the conversion rate.

　　The biggest reason for failure here is that everyone may know: the crowd problem, and the right people are not found. When it comes to what the crowd is, we need to think one-size-fits-all. The crowd is the label generated by the interaction between people and goods and the interaction between products and buyers. The population attributes of consumers are the tag population pool generated by the interaction between gender, age, consumption level and product customer unit price attributes. Whether the population is accurate or not depends on whether the consumer's search demand behavior and the population label pool formed is in high agreement. ---In a simple sentence, the accuracy of the crowd directly determines the volume and explosion of search traffic, which is the fundamental factor affecting search.

　　Second: How to play search in the second half of the year and later.

　　When talking about search, you must talk about keywords. Without keywords, there is no search, because search is used to meet demand through search keywords on Taobao. That is to say, consumers' needs are determined by the accuracy and competition of search keywords. We often look at the size of the search popularity value of a keyword to see how big the market is, and then dig deep into demand through the relevant search terms of this word to divide the market. Finally, the precise population layout is completed through keyword layout and optimization of consumers' own users.

　　Search is to meet people's various needs. As long as there is someone, search will be there. Therefore, the search traffic is not to say that the search traffic is reduced but to be more accurate. Search starts from the search keywords + big data behind the search crowd combined with recommendations. This also proves that precise marking is more important than anything else.

　　The above is an introduction that Taobao search is constantly changing, but as long as we follow the rules, we will not affect the store's traffic due to search changes. If you don’t understand, or want to know the latest e-commerce information, you can leave a message online to join us.