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After completing Taobao operations, sales volume has increased significantly!

2018-08-01

  Before operating a Taobao store, you must clearly understand the Taobao rules. If you don’t understand the rules, Taobao operations will be punished everywhere, and the store will be closed sooner or later. Taobao operation is something that every store must do. If there is no operation, it can be said that the store sales will not be very high. Only when the store operation is done well can we continue to develop on Taobao better. If you want to operate a store better, how can you lack these skills? Let's take a look together:

  1. Taobao operation must have clear store positioning

  Should the store be built into a small and beautiful store, or should it only make maternal and infant products? The store cannot be built into a department store. This model used to be popular, but it is not available now. There is also the product layout of the store. It cannot be said that the products are constantly being newly launched. The more the better. In fact, the unsold products in the store will increase and decrease greatly. The key is to keep up continuous innovation, but it must be periodic and optimize or delete unsold products.

  2. Taobao operation attaches great importance to old customer marketing

  If you want a store to have old customers repurchase, the first thing is that the product quality must satisfy the customer. If you say a product that customers are not satisfied with, even if you have a 50% discount promotion, it may not attract customers to buy it. Also, the product must have advantages, otherwise why should customers choose your product? There is another last point that is more important. Since it is marketing for old customers, there will definitely be discounts or more comprehensive services in terms of price.

  3. Monitor data at all times in Taobao operation

  The store data is monitored and analyzed in order to discover problems in a timely manner and eliminate them in the bud. There are many factors that affect store sales. You cannot judge based on your own guesses. The key is to rely on data to speak. In fact, the main data that need to be observed in Taobao's daily operations include store level, DSR score changes, refund-related indicators, comprehensive payment conversion rate, etc.

  4. Promote Taobao operations

  Now that Taobao traffic competition is so fierce, many merchants will use promotion to attract traffic to their stores. There are paid and free promotions for promotion. No matter which promotion is used, the key is that the store must have basic sales and then do a good job of related sales, so that the store can achieve high customer unit price.

  The above 4 points introduce some data and operational methods that we need to pay attention to when operating Taobao. When operating, we must handle details in detail, learn more, and avoid operational minefields, so that we can do a good job in operations and increase store sales! Recommended reading: Taobao store has been operating for a long time but has not improved. Hurry up and click in and take a look!


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