Laogao E-commerce Newsletter on December 8th

　　Laogao E-commerce Daily E-commerce Evening News on December 8 1. Borrowing 4,000 yuan to pay 100,000 yuan, female college students fell into the trap of "naked loan"; 2. Tickets on the first day of the Spring Festival travel rush will be sold on December 15, and the most difficult year to grab tickets in history; 3. LeTV said that employees queued to resign was spreading rumors, and they are still continuing to introduce talents; 4. LeTV said that employees queued to resign was spreading rumors, and they are still continuing to introduce talents; 5. The Supreme Court ruled that "Jordan" damaged Michael Jordan's right to name and violated the Trademark Law.

　　1. Borrow 4,000 yuan to pay 100,000 yuan, and female college student fell into the trap of "naked loan"

　　According to December 8, recently, a leaked indecent photo of a female college student "naked loan" has once again made "naked loan" the focus of public attention. The reporter learned from Nanjing Xuanwu police that they had just assisted the police in other places to arrest a suspect who was extorted in the form of "naked loans". The victim of the case was a female college student. In order to borrow 4,000 yuan, several nude photos and multiple indecent videos have been given as loan collateral for more than half a year. Now, she has paid back 100,000 yuan, but she still has not been able to pay off the debt. Finally, her parents received a nude photo of their daughter and called the police.

　　Comment: Is it too naive or as someone said, vanity and not love yourself.

　　2. Tickets on the first day of the Spring Festival travel rush will be sold on December 15, the most difficult year to grab tickets in history

　　According to the news on December 8, the 12306 website of China Railway Customer Service Center announced that the 2017 Spring Festival travel rush will start from January 13 and end from February 21, totaling 40 days. The first day of the 2017 Spring Festival travel rush will be on sale from the 15th of this month. Due to the cooperation with the railway map adjustment, the current pre-sale period for ticket purchases on the website has been shortened to 30 days, which means that the time for ticket grabbing during the Spring Festival travel rush this year is concentrated and the difficulty of purchasing tickets has increased.

　　Comment: Are there any major business opportunities when going home during the Chinese New Year? Didi takes action first anyway.

　　3. LeTV said that employees queuing up to resign is a rumor and they are still continuing to introduce talents

　　On December 8, a picture of "LeTV employees queuing to leave" has spread across the Internet recently. However, LeTV insiders today denied the authenticity of the reporter, saying that this picture is all personnel service matters such as employee queuing for office provident fund, attendance leave and resignation.

　　Comment: LeTV's public relations movements are still a bit slow, and it was already crazy yesterday.

　　4. Taobao has a penalty regulation for "brand inconsistency" and will deduct up to 12 points

　　According to December 8, in order to better manage the misleading phenomenon of brand in the market, Taobao recently gave a more detailed explanation of the "brand inconsistency" in the "Taobao Rules" and added the "Rules and Implementation Rules for the Identification and Punishment of Brand Inconsistency". The new regulations will officially come into effect on December 13, 2016. It is understood that there are inconsistencies and mismatches in the brand title, attribute, product description or brand in the picture, including but not limited to errors in brand attribute selection or unregistered brand in the title. Taking Brand A as an example, assuming that the correct brand attribute is "A in English/Chinese", the merchant does not select the brand attribute when publishing the product, or chooses the brand attribute as "other/other", or edits the brand attributes into "A", "A genuine product", etc., which is "brand inconsistency".

　　Comment: It is getting more and more difficult for merchants to make mistakes.

　　5. Supreme Court Judgment: "Jordan" damages Michael Jordan's right to name and violates the Trademark Law

　　On December 8, the Supreme Court ruled that Jordan's company's registration of the disputed trademark "Jordan" damaged Michael Jordan's prior name rights, violated the Trademark Law, and revoked the first and second instance judgments, and ordered the Trademark Review and Adjudication Committee to make a new ruling. At the same time, it was determined that the pinyin trademarks "QIAODAN" and "qiaodan" did not damage Jordan's right to name.

　　Comment: As a case, I hope that there will be fewer and fewer infringement incidents in the future.

　　6. The 12306 client "Car-hailing" function is officially connected to Didi Chuxing

　　According to December 8, passengers can use Didi Chuxing to call taxis, express trains, and special cars through the "Car-hailing" function on the homepage of the 12306 client (China Railway's official mobile ticket purchase software). In terms of Spring Festival travel rush, Didi has launched a cross-city hitchhiking function. Didi said that passengers who fail to purchase train tickets can try Didi Hitch's cross-city hitchhiking function through the Didi Chuxing APP, and make an appointment with fellow villagers to share the travel expenses and go home along the way.

　　Comment: Get home with one click.

　　7. Nie Chenxi, Director of the State Administration of Radio, Film and Television: Online audio-visual must adhere to content as king and orientation as soul

　　On December 8, the 4th China Online Audio-Visual Conference opened in Chengdu. At the opening ceremony, Nie Chenxi, Vice Minister of the Publicity Department of the CPC Central Committee, Director of the State Administration of Press, Publication, Radio, Film and Television, Secretary of the Party Group, and Director of the State Copyright Administration, delivered a keynote speech. He called on everyone to insist that content is king, orientation is soul, innovation is key, and safety is the basis, firmly establish the "four consciousnesses", especially the core consciousness, and the awareness of alignment, never forget the original intention, continue to move forward, and write a better chapter in the online audio-visual with practical actions.

　　Comment: Calling is not enough. For money, what can’t be done? Relevant laws, policies and punishment measures must keep up.

　　8. Tencent and Starbucks have reached a cooperation and can pay on WeChat in the future!

　　On December 8, Tencent and Starbucks jointly announced the formal strategic cooperation in Guangzhou. As one of the core of the cooperation between the two parties, WeChat Pay will connect to nearly 2,500 Starbucks mainland China from now on; at the same time, taking advantage of their respective advantages, they will jointly launch a social gift experience on WeChat in early 2017, bringing users more diverse social digital consumption experiences.

　　Comment: The payment war between Alipay and WeChat is now in a stalemate, it depends on who occupys more territory and who has persisted for a long time.

　　9. Alibaba’s big data helps Zhejiang to eliminate 1.4 billion yuan in fake goods in a year

　　On December 8, the Zhejiang Provincial Doubles Office announced the latest achievements of the "2016 Cloud Sword Operation". The operation relied on Alibaba's big data to investigate and deal with 417 counterfeit production and sale dens in one year, and cracked the total value of counterfeit cases reached 1.43 billion yuan, and it directly hit the offline counterfeit production and sale nest like a sharp sword. Next, the "Cloud Sword Operation" will be fully upgraded to the "Cloud Sword Alliance" in the Yangtze River Delta, expanding to four provinces and one city in Shanghai, Anhui, Jiangxi, Jiangsu and Zhejiang, forming a siege of counterfeit goods.

　　Comment: Anti-counterfeiting is a protracted war.

　　10. Top 10 pharmaceutical e-commerce companies in 2016 were released, and Guangdong companies accounted for half of the market

　　According to December 8, the top ten pharmaceutical e-commerce companies in 2016 were announced at the China Medical E-commerce Annual Forum, and Guangdong's status as a major pharmaceutical e-commerce province has been further confirmed. According to the reporter, at this forum guided by the CFDA Southern Medical Economics Research Institute, Guangdong Jianke Pharmaceutical Co., Ltd., Kangaiduo Online Pharmacy, 1 Pharmaceutical Network (Gangling Group), Qilekang Online Pharmacy, and Kangze Online Pharmacy Mall, five "Guangxi" medical e-commerce companies, including Hao Pharmacy Online Pharmacy, Dekai Online Pharmacy, Kede.com, Yixintang Online Mall, and Yifeng Pharmacy Online Pharmacy. However, due to the influence of policies and macroeconomics, how to make profits in pharmaceutical e-commerce is still the most concerned topic in the industry.

　　Comment: The characteristic of Internet entrepreneurship is to start working first and then go back to whether it is profitable or not.

　　After Jack Ma finalized the cooperation with the "three views", the Thai Vice Prime Minister directly held an "office meeting" in the Ali Park.

　　On December 8, Thailand's Vice Prime Minister Song Ji led a delegation of nearly 100 political and business people to visit Alibaba's Hangzhou headquarters and witnessed the start of comprehensive cooperation between the two sides with Alibaba Group Chairman Jack Ma. The Ministry of Commerce of Thailand signed a series of agreements with Alibaba, announcing cooperation in many fields such as e-commerce development, e-commerce talent training, logistics and supply chain systems to support the promotion of "Thailand 4.0" and Thailand's digital economy strategy. This is the third time that the head of government of Thailand's Prime Minister Prayut met with Jack Ma in Hangzhou during the G20 period. In just three months, a number of cooperation consensus plans between the two sides have been effectively implemented.

　　Comment: In the first 30 years, Japan, South Korea and Taiwan opened up the mainland market, and in the last 30 years, China opened up the Southeast Asian market.

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