What are the requirements for registering for Double 11 in 2018 ? A list of Tmall Double 11 store requirements ! It is understood that the requirements for registering for Double 11 in 2018 have new changes. The Double 11 event can greatly help businesses and friends' traffic conversion. So what are the requirements for registering for Double 11 in 2018? Let’s take a look at the introduction to the requirements of Tmall Double 11 in 2018!
What are the requirements for registering for Double 11 in 2018?
1. Investment requirements
(I) Merchant Access Rules
The merchants of the "Double Eleven Special Offer" event in 2018 are composed of "Double Eleven Special Offer Merchant" and "Double Eleven Special Offer Happy Merchant" (if there is no special explanation, the above and below are collectively referred to as "merchants"). Merchants who intend to sign up for the "Double Eleven Special Offer" event in 2018 shall meet the following cooperation conditions at the same time:
Store Qualifications:
1. Comply with the "Taobao Marketing Rules";
2. The store creation time of the registered merchant is 90 days or more;
3. The store credit rating of the registered merchant is "three hearts and above";
4. The number of non-virtual transactions in the store accounts for 90% or more, except for virtual categories (such as: life services, education, real estate, card coupons, etc.);
5. The three DSR rating indicators for non-virtual transactions in the past six months shall not be lower than 4.6 respectively (the store opening is calculated from the date of opening a store for less than half a year);
6. The number of online products in the store is ≥10;
7. The products registered for the event must meet the main business rate of the store in this category ≥80%;
8. Sellers who have been punished for serious violations (Class B) this year are prohibited from participating in activities;
9. Sellers who are punished for selling counterfeit goods (Class C) this year are prohibited from participating in activities;
10. The daily special offer will prioritize cooperation with merchants that can better serve consumers (preferred conditions include but are not limited to brand awareness, event fit, consumer needs, store opening time, honest operation status, whether to provide freight insurance protection, etc.) based on the overall strategy of the Double 11 event; the choice between the daily special offer and the merchant is two-way, and either party has the right to decide independently whether to cooperate with the other party before a consensus is reached;
11. Merchants agree that daily special offers can be based on the overall management and maintenance of Double 11 brands, and governance measures such as honest operation control (including but not limited to downgrades, warnings, clearances, etc.) from time to time. Merchants agree to abide by the various 2018 Double 11 activities management rules that can be formulated based on the actual situation of Double 11 in 2018. This is also a necessary condition for Tiantian Special Price to choose merchants as Double 11 partners.
(II) Product declaration rules
Product selection rules:
1. Basic qualifications:
(1) The product inventory of registered merchants is: 500 pieces or more;
(2) The number of orders for registered goods that have successfully traded in the past 30 days is ≥10;
(3) The activity price is less than or equal to the lowest auction price in the last 30 days;
(4) Free shipping (Implementation rules for free shipping definition: //rule.taobao.com/detail-82.htm);
(5) All products and activity page materials submitted for registration must ensure that there is no information that infringes on the intellectual property rights and other legitimate rights and interests of others;
(6) Within 30 days after the event, no registration for other activities or promotions in the store shall be made at a price lower than the daily special offer. If there is any violation, the corresponding penalties will be imposed in accordance with Appendix 1 "Daily Special Offer Seller Management Rules".
2. Special qualifications:
(1) Sports outdoor products must comply with the "Taobao Sports Outdoor Industry Standards"
(2) Food-related products need to have QS product certification.
3. Product registration information should be clear and regular, and the product title and picture should meet specific format requirements.
(1) The registered product pictures are 480*480 pixels, within 1M, the picture is clear, the theme is clear and beautiful, no stretching and deformation, no splicing, no watermark, no logo, no text information, supports JPG, JPEG, and PNG formats, sellers need to provide 2 pictures, of which the background of the Taobao homepage resource bitmap must be white background
(2) The registration product title must be within 13 Chinese characters or 26 characters, and clearly describe the product characteristics and specifications clearly and accurately. It is strictly forbidden to pile up keywords
(III) Merchant delivery requirements
1. For orders paid by consumers from November 11, 2018 to 23:59:59 on November 11, 2018, merchants (except virtual category *) must ship the goods before 23:59:59 on November 14, 2018, and hand them over to the logistics company to pick up the parts, and ensure that the goods can be checked at the latest before 23:59:59 on January 19, 2018, consumers can check the logistics status of the orders (packing, transit, delivery, signing, etc.) in the logistics company system at the latest before 23:59:59 on January 19, 2018, otherwise the shipment processing will be delayed in accordance with the Taobao Rules.
2. Consumer payment orders from November 11, 2018 to November 17, 2018 at 23:59:59, and special requirements for merchant shipment time:
1) The products that set the reservation delivery time in the product details page under customization, pre-sale, furniture and building materials (referring to residential furniture, commercial/office furniture, home decoration main materials, electronics/electrical, basic building materials, decoration design/construction/supervision, hardware/tools, whole-house customization categories) shall be subject to the description of the product details page, and the two parties shall negotiate with each other in other special circumstances.
2) Large items of furniture and building materials [referring to bathroom ceramics (bathroom cabinets, toilets, shower rooms, washbasins), floors, ceramic tiles, paints, paints, doors, wires, and basic building materials, products above 0.6 cubic meters or more than 20 kilograms of lamps and security] should be shipped within 20 days from the date of payment by the consumer.
3) Fresh (referring to fresh fruits, fresh vegetables/vegetable products, raw meat/meat products, seafood/aquatic products/products, eggs/egg products, ice cream/frozen products) merchants can ship the goods before 23:59:59 on November 19, 2018 and can check the logistics status (packing, transit, delivery, signing, etc.).
4) Other special circumstances shall be determined by the buyer and seller's own negotiation.
2. Instructions for store special offer on Double Eleven every day
1. In order to maintain the stability and security of the software services of the Tiantian Special Price Platform during the 2018 "Double Eleven" period and give consumers a smoother shopping experience, Tiantian Special Price will adjust the rules of the marketing tool during the event based on existing technical conditions, and the detailed rules of use will be explained separately. If the merchant has any objection to this, the merchant has the right to choose not to participate in this event.
2. Merchants shall operate in good faith and compliantly in accordance with the law. If the merchant violates national laws and regulations, Taobao rules, these investment rules, and other rules related to the 2018 "Double Eleven" policy that have been publicly valid, the cooperation between Tiantian Special Price and merchants will not be responsible for the activities costs and expenses that the merchant has paid due to violations of laws and regulations.
3. If the system performance declines due to excessive traffic on the day of the event, the special offer every day will compress the product pictures to ensure smooth access.
4. Choosing to cooperate with merchants that can serve consumers better and more focusedly has always been the purpose of the 2018 "Double Eleven" event. In order to ensure that consumers enjoy real and effective discounts in the 2018 "Double Eleven" event, merchants who cooperate with Tiantian Special Price should insist on providing consumers with more competitive event products (including styles, quality, prices, etc.). Since Tiantian Special Price has invested a lot of manpower and material resources to create the 2018 "Daily Special Price Double Eleven" event, the merchants who have obtained cooperation opportunities have greatly improved the brand exposure and transaction rate. Therefore, as a reciprocal condition for cooperation, if the event products provided by the merchant or the activity performance of the merchant is not competitive, Tiantian Special Price has the right to suspend and/or terminate the merchants' continued participation in this event.
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