Taobao operation tutorial plan_E-commerce operation

　　In 2018, Taobao adjusted its rules again. As Taobao's rules are becoming more and more complete, the most difficult thing to open a store on Taobao is to operate it, but how can we do a good job in store operation? First master the following points:

　　1. Clear positioning

　　Many Taobao novices will put various types of products on the shelves when opening a store, thinking that this will attract more buyers to buy it. This may not be a big deal in the later stage, but now doing so will the store only ends - death. Today’s Taobao emphasizes small but beautiful and precise positioning. If the types of babies are too diverse, then your population and store tags will be very messy, so Taobao search engines don’t know what kind of traffic to you, resulting in you having no traffic in the end.

　　2. Drive rigorously

　　The express train is a good helper for Taobao sellers to do a good job in Taobao operations. It can help you improve your Taobao ranking, create your own hot products, etc. However, you cannot drive without a license. Many times, the input and output of the express train of most Taobao sellers is disproportionate. Have you ever thought it is your driving skills problem? Because if your driving skills are too poor and your data in all aspects are not as good as others, Taobao will not give you accurate traffic, because you may not be able to grasp it if you give it.

　　3. Release new

　　If your store meets any point of the higher the store level, the better the foundation and the smaller the number of the same and similar models, the more opportunities you will get for cultivation. But the first two points are actually difficult to complete quantitative change as a new Taobao store, so launching new stores has become the most critical point. Taobao search engines will determine whether your baby is a new product based on the title, main picture, details page and important attributes, so you must not copy others'.

　　4. Avoid continuation

　　Being punished by Taobao will affect the store's comprehensive quality score, which in turn will affect the natural search ranking. Here are three situations where you can quickly respond to the store weight: First, if you have some small categories and your disadvantages are very clear outside the category, you can quickly restore the original ranking; Second, your store level is very high and the foundation is good, so the impact of such punishment on the comprehensive quality score is not enough to have a fatal impact on the store weight; Third, during the downgrade period, you perform well enough to give Taobao engine searches a better impression, and you can restore the ranking relatively quickly.

　　5. Follow the trend

　　Since you are making money by opening a store on Taobao, you must follow the trend of Taobao. There are any new and important rules on Taobao that you can adjust in time and lean on it. For example, the current distribution model, capital, resources, strength, etc. are not important. What is important is that you are willing to do it. Although efforts may not necessarily bring rewards, if you don’t pay, you will definitely not receive goods. Why are others better than you? It's just that they did it, you didn't.

　　The above is a brief introduction to Taobao operation tutorial . When we are doing operations, we must learn more and communicate more and summarize more so that we can do a good job in operations.