A complete collection of e-commerce prohibited words in the new advertising law and the limit words in the new advertising law - Promotional Network

　　Advertising is an important way for brands to convey information to the public. We all know that the new advertising law prohibits the use of extreme words in advertising. Including but not limited to product list pages, product titles, subtitles, main pictures and details pages, product packaging, etc. Therefore, e-commerce merchants should make targeted adjustments to avoid product losses!

　　Then let’s take a look at what specific restrictions are.

　　A complete collection of extreme words for new advertising law

　　"The most" most, best, most popular, favorite, most profitable, best, best, largest, maximum, maximum, highest, highest, highest, most luxurious, lowest, lowest, lowest price, bottom, cheapest, lowest price in history, most popular, most fashionable, most gathering, most suitable, most comfortable, first, most advanced, most advanced, most advanced science, last, latest, latest technology, latest science

　　" One" first, China first, the first in the entire network, the first in sales, the first, the only, the first brand, NO.1, the top 1, the first in the country, the first in the country, the legacy, one day, only this one (one), the last wave, one of the largest brands in the country, the sales champion (requires the certificate of the Housing and Urban-Rural Development Commission to use)

　　"Level" national level, international level, world level, tens of millions, millions of stars, 5A, Class A, Super Class A

　　"Extreme Words" Top (top/tip), Top enjoyment, high-end, top quality, excellent (excellent/absolute), ultimate, extreme, extreme, extreme, excellent (excellent), ultimate, ultimate, ultimate, ultimate, ultimate, ultimate, ultimate, ultimate, ultimate, ultimate, ultimate, final, winning, unprecedented, out of print, unparalleled, this is the only one, peak, unprecedented, unparalleled, top, tripod, calender, defining, perfect, masterpiece, non-renewable, unreplicated, unique, every inch of land is gold, vivid, unparalleled, unique, "scarce" unparalleled, out of print, rare, rare, rare, rare, unique, never available, rare treasure, rare in the world, rare, unprecedented, rare, unprecedented, few, few, only, few

　　"Exclusive" exclusive, original, exclusive, developer, creator, founder, inventor

　　"First/Family/Country" first, first choice, exclusive, first start, chief, capital, first choice, first, first in the country, national leader, national gate, national home, first time, fill domestic gaps, international quality

　　"Gold" gold shop, gold value, prime location, money, financial currency pictures, foreign currency

　　"Brand" big brands, gold medals, famous brands, aces, leading listings, superstars, famous, leader, supreme, champion, king, king of kings, villa kings, royal family

　　"Leading" world leader, (far-distance) leader, leader, leader, lead, lead, create, lead, lead, lead, and shining

　　"False" is unprecedented, unprecedented, permanent, omnipotent, 100%

　　"Authoritative" special supply, exclusive supply, expert recommendation, national xx leaders recommended, RMB usage pattern (except for approval by the central bank)

　　"Suspected fraud" click to receive the prize, congratulations on winning the prize, free orders for all people, click to have surprises, click to get, click to turn around, receive prizes, and lottery. Note: Gift (the name, price, quantity deadline must be indicated)

　　"Suspectedly inducing consumers" sold out, sold out, if you don't grab it, you'll be gone, the lowest price in history, will not be cheaper, if you don't have him, you'll be xx, if you miss it, you won't be missing, if you miss it, you won't have a chance (if you miss it, you won't have a chance), you've never had it, thousands of people rush to grab it, everyone rush to buy, free collection, free accommodation, 0 down payment, (no down payment), zero distance, you can decide the price

　　"Text" must not appear separately (foreign characters need to be indicated in Chinese), brush characters, traditional characters, and fonts without copyright are not recognized.

　　"Portrait Right" citizen portrait rights, child portrait rights, celebrity portrait rights, celebrity portrait rights, celebrity cartoon images, cartoon cartoon images

　　"Education" school name, school advancement, education escort, nine-year education, one-stop education, school district housing, priority admission, 12-year education without worries, worry-free throughout the process, let children win at the starting line

　　"Household Registration" promises household registration, blue seal household registration, promises immigration, and buying a house. Everything is solved, upwind and upshui, gathering wealth and energy, treasure land, holy land, mansion, dragon vein (prime vein), east and west mythical figures, the land of dragon vein, Feng Shui treasure land, unity of man and heaven, heaven and earthly branches go up the mountain and up the water; enjoy the best city and can be used as a geese.

　　"Fethical" imperial capital, imperial city, royal territory, royal family, royal family, palace, white house, royal palace (mansion), royal residence, government agency, administrative building, XX embassy, ​​XX realm line

　　"Discriminatory Words" Noble, noble, hidden, upper class, peak, rich area, famous family, XX class, XX class

　　"Events" major national events (Winter Olympics, Olympic Games, World Cup), Double Eleven (has been registered and unusable by Alibaba)

　　"Value/Investment" appreciation value, value depression, value natural, value 100 billion, investment return, crowdfunding, copying, stock trading is not as good as buying a house, appreciation potential is wireless, and you can earn it when you buy it

　　"Data without evidence" property rate is %, XX acre, XX km, XX square meters, hot sales X billion, % greening rate, % floor area ratio, hot sales X billion, hot sales/transaction XXX sets, XXX owners

　　"Transportation/Facilities" direct to the doorstep of your home, subway overhead, subway station within a short distance, 10,000 mu park, several shopping malls surrounded by Wanda, airport radiation area, supermarkets, shopping malls, schools, hospitals, etc., X subways, X buses (verified to be true), next to the subway (need to 1 km range)

　　"Can't prove the specific geographical location" CBD coordinates, CBD core, city core area, you are in the heart of the city, I am in your heart, center, center, center, center, center, focus, hinterland, landmark, city center, above the world

　　"Limited time activities" Limited time must be specific (today, today), how many days and nights, countdown, taking advantage of the present, only, weekends, anniversary celebrations, special offers, shopping parties, flash sale, brand group (must have an event date), end at any time, increase prices at any time, and reduce prices immediately

　　"No pre-sale license" No pre-sale license: mention of opening; only pre-sale: mention of fine decoration is prohibited; if not built: no decoration style is prohibited (seiko German decoration, originated from a century-old heritage, XX stone in the interior)

　　"other"

　　National flag, national emblem, national anthem

　　Indicates time distance, all sourceless data

　　Transportation, commercial and educational facilities under planning and construction (suspected to be misleading and publicity)

　　All pictures included in the article indicate the attributes (real scene pictures/real scene pictures/real scene pictures)

　　Loan services: The loan bank, name, loan amount, and year (including installment and daily supply) should be provided

　　Monthly mortgage payments require bank name, loan amount, and years to be settled in RMB only and foreign currencies cannot be used.

　　About rankings: first, second, first, first, top 3, top ten, etc. The slogan content is exaggerated and untrue

　　A certain newspaper, magazine, website and other content appear in the fold page

　　New Advertising Law E-commerce banned words

　　The first sales volume, the highest sales volume, the best service, the best quality, the flash sale of the entire network, the first in the entire network, the best quality, the bottom price of the entire network, the lowest price of the entire network, the best performance, the lowest price, the best reputation, the cheapest service, the best effect

　　The first brand, well-known trademark, Taobao has the lowest price, the cheapest, Taobao's strongest, Taobao's latest, Taobao's largest, Taobao's best quality, Taobao's cheapest, Taobao's champion, Taobao's highest, Taobao's bottom-buyer, Taobao's number one

　　Champion, Taobao's most authentic, Taobao's freshest, Taobao's most extreme, Taobao's best quality, Taobao's first, the most international hottest, the strongest international, the largest international scale, the first international service, the top brand, the top advertising support, the best employer, the most popular South Korea's sales, the first quality, the most popular Europe and the United States, the first European and American sales, the lowest price in the world

　　The best selling industry, the industry's first sales, the industry's lowest price, the best quality, the best quality, the strongest quality, the first popularity of peers, the first sales volume of peers, the best reputation, the first reputation, the first reputation, the first flash sale of the entire network, the lowest price of the entire network, the strongest network, the latest in the entire network, the largest in the entire network, the best quality in the entire network, the cheapest in the entire network

　　The champion of the entire network, the highest in the entire network, the first in the entire network, the bottom-buyer of the entire network, the most affordable in the entire network, the most professional in the entire network, the best in the entire network, the most fashionable in the entire network, the most popular in the entire network, the most popular in the entire network, the most secure in the entire network, the king of the entire network, the most authentic in the entire network, the freshest in the entire network, the most excellent in the entire network, the best in the entire network, the first in the entire network

　　The world's hottest sales, the world's strongest, the world's largest, the world's largest service, the world's hottest sales, the world's strongest, the world's largest, the world's largest service, the world's hottest sales, the world's first, the world's strongest, the world's largest, the world's largest, the world's first service

　　The first brand, top brand, Asia sales champion, the entire network sales champion, the first in the entire network sales, the lowest price in the entire network, the most popular in the entire network, the highest in the entire network, the world, the first in Asia, Europe and the United States, the first in the same industry, the first in the same industry, the first in the same industry, the first in the same industry, the first in the same industry, the first in the same industry, the first in the same industry, the best in the same industry, the best in the same industry, the leading brand, the top technology

　　Can write but need certificate proof: first, first, gold medal, exclusive, global first, first online first, leading, first, famous trademark, excellent, leader, super profitable, superstar, luxury, high-end

　　For stores that use extreme terms, once discovered, points will be deducted and fined, and fined will be imposed. If the circumstances are serious, the store will be directly closed.

　　Once a customer complains, the limit term is used, the merchant will bear the full amount of rights protection compensation. Therefore, companies should pay attention to it to avoid being punished.