Today, the theme we bring to you is Pinduoduo. Pinduoduo has created the fastest listing record in the e-commerce industry in less than three years since its establishment . So many people will be curious about how he did it? There must be some unique marketing methods here, let’s take a look together below.
At the beginning of 2018, Pinduoduo's transaction volume exceeded Vipshop, becoming the third largest e-commerce platform after Alibaba and JD.com. Currently, JD.com's market value is 54.2 billion US dollars and Vipshop's market value is 6.6 billion US dollars. According to information released by the website of IPOBoutique.com, the US IPO research company, Pinduoduo will be listed on the Nasdaq Securities Market on July 26, with a price per share of US$16 to US$19, with a maximum valuation of US$24 billion.
Pinduoduo's rapid development exceeds most people's imagination. It has been good results since it was launched in September 2015. After about two years of launch in October 2017, Pinduoduo's order amount that month exceeded 10 billion, and this number took JD.com 6 years to achieve.
It has reached the market level in just about 3 years since its establishment. Of course, Pinduoduo's success is indispensable. What are its marketing methods?
Marketing method-low price
Consumers will shop around when purchasing products. Under the same products, low-priced products will undoubtedly have a greater appeal to consumers. Most consumers want to buy good and cheap products. While controlling costs and making profits, merchants will make small profits and fast sales to drive sales.
Marketing method - bargaining
Most people subconsciously bargain with merchants when shopping in supermarkets or shopping malls. Pinduoduo not only grasps the users' preference for bargaining, but also sets the original ten-yuan items to dozens or even hundreds of dollars through marketing methods such as bargaining for free. It can be completed within the specified time, so that customers can get the goods without spending a penny. This will stimulate users' enthusiasm, quickly and spontaneously share friends with "help" and occupy the market with high traffic.
Marketing method-WeChat sharing
Pinduoduo quotes the powerful traffic of WeChat users to market for merchants. Merchants can achieve a large amount of free publicity by guiding consumers to post product links and share their Moments, and can attract a large number of new customers and increase sales.
Marketing method - group buying
Group buying is undoubtedly Pinduoduo’s biggest marketing advantage. I believe many people also have a lot of its advertising songs "Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pinduoduo, Pindu Pinduoduo merchants set up group buying activities with medium-low prices and 2-3 people buying groups to attract more buyers to buy groups, avoiding the time for group buying, and insufficient number of people cannot form groups, resulting in order loss.
Marketing method—coupons
Platforms such as Taobao and JD will also be issued with many coupons, and consumers can only choose one when using it. Pinduoduo has two types of coupons, namely store coupons and platform coupons. Consumers can use two coupons at the same time in Pinduoduo, making buyers feel more affordable.
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