Many people say that women's clothing e-commerce is easier to do, because some people may say that women are prone to impulsive consumption. Then the experienced editor on Taobao will answer you with certainty: Women's clothing is easy to do when it is done well! According to various data on the Internet, women's clothing is the best product to sell. So what are the most popular keywords for women's clothing on Taobao? How to find it?
Choosing words is like the foundation of a building. If the foundation is not well laid, it is unnecessary to talk about anything else, so we must pay attention to choosing words, which is the foundation of everything. Women's clothing is the biggest category on Taobao. Let's take a look at how to find the keywords for the direct train in Taobao's women's clothing category?
First of all, we must first open Taobao Express. The method of opening a express train is very simple. As long as your store reaches two hearts, and then click on the express train link in the background, you will need to recharge at least 500 yuan for the first time to join the express train, and the money will not be refunded and must be spent. After that, in my promotion plan, I can build 4 plans.
Taobao women's clothing
Now we are on the topic, how to choose keywords for Taobao Express. First, I will introduce several conventional methods to you. I believe many children's shoes know:
Method 1: The method of selecting words in the top ranking list, here is a case of Taobao women's clothing category. Enter Taobao’s official top ranking list and enter the women’s clothing category. The two search rises and search popularity on the right are the search habits of users. You can click on the complete list, then pour it into the excel table, then remove duplicate words, and then add to Taobao Express.
Method 2: Purchase recommendation: Open Taobao homepage and enter some subject words for categories related to you in the search bar, such as: the product is a Korean version of dress, you can search for: Korean version of dress, Korean style dress, and slim-fitting dress. Keywords such as slimming in a dress. The system will automatically pop up. Are you looking for: You can find the relevant keywords based on this.
Method 3: Taobao Express backend recommendation, which will intelligently push the user's popular words to the recommendation. Women's clothing belongs to a large category and has a rich selection of words. Therefore, while referring to the display volume and click-through rate, we also need to refer to the conversion rate. Small and medium-sized sellers generally have limited budgets, so try to avoid keywords with clicks but no conversions.
Method 4: Detailed category and brand refinement. When searching for women's clothing, there are usually some sizes, brands or other detailed recommendations. Don't let these words go without them, they are all users with high target conversion rates.
Method 5: Free combination, roughly the formula is brand words + attribute words or brand words + popular words or category words + attribute words or category words + popular words. However, do not need to be too long for combination words. You can verify it in traffic analysis and check the display and conversion rate.

From the picture above, we can see that "Korean version of fake two pieces" has a high search volume, but the search volume of "Korean version of fake two pieces short-sleeved" is very small. For example, women's clothing, you can give up only a few hundred words that show the volume. Therefore, you should not be too blind to spelling words. The purpose of spelling words is not to find more keywords, but to find effective keywords.
Method 6: Free combination, split the title, split the title attribute words, category words, and nouns, and freely combine the title attribute words, category words, and nouns. This method is quite cumbersome, but in fact, the keywords you combine can ensure the traffic accuracy of the early stage of the express train. Note that the same points mentioned in Method 5 are the same as those mentioned in Method 5, and you must ensure that the keywords have sufficient search volume.
Method 7: In the Taobao drop-down box, pull down words in the Taobao search box. These keywords are generally popular keywords on Taobao, with relatively high traffic, but smaller words. Some of these words are prohibited from using the express train, such as "foreign trade", "original order", "high imitation", etc. Please take a detour when encountering them. As shown in the picture
Method 8: Search the title of the result, search the baby to be promoted in the Taobao search box, then sort it by sales, extract the titles of several babies with large sales and comprehensively extract them, find the keywords that are used frequently, determine their titles, and promote these keywords directly. As shown in the picture
Method 9: Quantum Hengdao—Real-time customer visit—Taobao search. Through this method, you can see the keywords searched by customers who enter the store.
Summarize:
The above is the method of selecting words with women's clothing categories as an example. No matter which method is the same, our purpose is the same. Selecting effective keywords, from comprehensive traffic to improving store conversion, choosing good words is the basis for driving a good express train, so you need to spend more energy when selecting words to determine whether each word has a certain amount of display and whether there is a transformation, so you have a clear idea.