What problems determine the title of Taobao product needs to be optimized

　　Many people know that when doing e-commerce, Taobao, you must first open a store, but after opening a store, you don’t know how to operate the store, which is what we often call operation promotion, and you don’t know how to optimize after making the most basic uploaded products. For example, after uploading the Taobao product title, there is no exposure or display. How should we do it at this time? The editor will explain in detail below.

　　In fact, as long as the ranking is not improved after uploading the product, or if there are sensitive words in your title in the system, this needs to be optimized.

　　Optimization principles:

　　1. Weighting principle: Choose words with higher weight scores and put these words into Taobao titles. Generally, the one with the highest score among the titles found in peers is the weighting words. How to verify the weight of words? If you use the titles of the words you have formulated to search for the full title of your baby. If these words do not appear, it means that the keywords you originally selected have not been read on Taobao. This type of words will have no weight scores, which is a word that cannot be used. If they are read out and the search clicks are good, this type of words is a word with high weight. You can use the Taobao drop-down box to select words, business consultants to select words, and select words with high weight.

　　2. Word participle principle: This work is done to facilitate search and keyword weighting. How to use word segmentation, select a baby, search for the full title, then place the mouse on the title, right-click "Check Elements", and the following interface will appear:

　　As can be seen from the above picture, the 30 words in the title are divided into several phrases. This is the word segmentation principle of Taobao. Generally, Taobao platforms will divide the title of the baby. The keywords sold in the baby title are weighted, and Taobao will give these words extra points. If these words are divided into two words, the same score will be divided into two words. If they are divided into three words, the score will be divided into three words and so on. So when making titles, everyone uses as few words as possible.

　　3. Sorting principle: Generally, Taobao titles are divided into two categories. One is written for consumers (not very common, you have to look at the title to know the product attributes); the other is written for search engines (daily things, consumers can click on the details page after reading the title). However, the above two points are not a search engine that cannot be separated from Taobao. The above mentioned that Taobao can capture words with higher weight in the title, so we must make our words so that Taobao’s search engines think that our words are words with higher weight.

　　In general, determining the title of Taobao product needs to be optimized depends on two aspects: one is that the product has no exposure rate and display volume after a period of time, and the other is whether it has violated Taobao rules. The editor believes that these are all for Taobao SEO optimization. If a store wants to be effective, it must be optimized.

　　The above points are briefly introduced. When we see a decrease in search display volume, including possible sensitive words, we need to optimize the title to give the baby more display volume. Therefore, when we deal with Taobao operations, we must be good at discovering possible problems and quickly solve them, so that we can stand out in Taobao operations.