We all know that Taobao baby display is based on fuzzy search of keywords. For example, when we place an order on Taobao to buy products, we will first search for the products we want to buy through Taobao keywords and brand words. For now, many merchants know how to optimize keywords. The following editor will tell you how to optimize brands.
Many businesses definitely do not recommend this when adding other brand names as keywords to the title. From the perspective of traffic, if consumers search for brand keywords, it means that consumers are very loyal to the brand. Although adding such brand keywords will increase the product display, it will reduce the click-through rate and will not benefit the product. From the perspective of rules, if the title is added with other brand keywords, points will be deducted and removed from the shelves at the worst, and if the intellectual property complaints will be made, there will be no benefits. Sometimes Taobao also has such a reminder of "abuse keywords", because Taobao manages the title of brand words randomly set up by brand words, "abuse keywords", but the degree of supervision of different categories varies, so the specific situation depends on how the Taobao system reminds you. The above is the specific content of Taobao optimization and Taobao’s illegal brand optimization shared by the editor. Taobao’s listing is a meticulous job. If you are familiar with the rules for Taobao’s listing, you may think it is simple. On the contrary, those who are not familiar with the rules for listing will appear to be busy. When you post a new listing reminder, you must optimize according to the violation reminder.
How to apply for a brand:
1. I am a brand/manufacturer and must provide: Corporate qualifications: Applying for a company must hold a mainland enterprise business license and tax registration certificate. Brand qualification: Applicants must hold a Chinese trademark certificate or a trademark acceptance notice. Service qualifications: Applicants must comply with the service standards such as "Tmall" 7-day no-reason return and exchange, providing formal sales invoices, points activities, etc.
2. I am an agent and must provide: Corporate qualifications: Applying for a company must hold a mainland enterprise business license and tax registration certificate Brand qualifications: Regular brand authorization letter (if you are agenda for multiple brands at the same time, you can provide formal purchasing channels proof) Service qualifications: Applicant companies must comply with "Tmall" 7-day unreasonable return and exchange, provide formal sales invoices, points activities and other service standards.
In general, the optimization rules are not the same, whether it is a keyword or a brand word, but the principles are similar. The editor recommends that you should wait until you have a certain number of views or well-known ones before doing Taobao SEO, otherwise nothing will be effective.
The above briefly introduces how to optimize Taobao brands. When we operate Taobao, we also need to constantly summarize Taobao rules and details to handle them so that we can do a good job in Taobao operations.
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