Taobao sellers all know the importance of the title, because the title is matched by customers when searching for products. If our store baby is not displayed, then we should pay attention to whether the title of the store baby is not well written, which will lead to the customer's inability to display it during search. So how should the title be written to attract buyers?
Today, let's share some important notes about the title.
For titles, it is the only channel for consumers to search for keywords, providing you with the only opportunity to display them. However, due to personalized matching and the influence of exported words including attribute words, keywords do not have your title, and sometimes there will be opportunities to perform, especially on mobile phone terminals.
The prerequisite for a title must be noted: high correlation, and no irrelevant keywords must be used. You will only harm and have no benefits. In fact, the best time to optimize the title is when the product is on the shelves. You should choose the most suitable keywords based on the actual situation of your store and the product.
However, many Taobao friends often find that after a period of time, they need to optimize the product without traffic after being put on the shelves. The optimization results show that the traffic not only has not increased, but the changes are not big but also reduced.
1. As long as there is no traffic, is it really good to optimize the title?
Why is this the biggest mistake? Because almost all Taobao sellers do this, they will think it is very good when they see articles on the forum or an article with title optimization, so they go back to see their own baby, without traffic. Of course, this is a problem with the title, and then they start to follow what others say to choose very high-quality words to form very high-quality titles. What about it often? Or no traffic? !
What caused this result? Is the method wrong? Nothing wrong! But why don’t you have traffic yet? Because the title gives you the opportunity to show, not weight and traffic. Your weight and traffic still depend on the popularity of your baby and the combined weight of your store.
So, when you find no traffic or traffic drops, you start by changing the title, which is often the core factor in your sharp decline in ranking.
2. When is the most suitable time to optimize the title?
So when should we optimize the title? In short, in the following three cases, optimizing the title is the best.
(1) When new products are on the shelves
The best title optimization is when new products are put on the shelves. We often don’t pay attention to this time because we are worried about putting it on the shelves and want to go on it first. When the baby really has problems, there is no traffic or orders, when you want to think about where the problem is. Actually, it's a little late.
The following details must be paid attention to when optimizing the title of the new shelf:
The title must be written by yourself. Don’t copy others, don’t just use the manufacturer’s data packets, you must write them yourself. Even if you choose this word, even if the title you set is average, but a new title, search engines can identify more new products and give you more opportunities to display it. Obtaining a new label is very important for a new product.
Click-through rate is a very important indicator. When using business people selection, you can see that each keyword hits this metric. This indicator is particularly important in the new product stage.
(2) When the product has no weight
How to judge?
From the business consultant, you see that your baby has very few free organic search traffic coming in, or even not. At this time, it is necessary to optimize the title. If the product has been on the shelves for a long time, it is recommended to delete the baby link and re-edit and list it.
(3) When the traffic is stable and the search demand changes
You can also optimize keywords when you discover new good keywords in some industries. But you must pay attention to several issues this time: if stability can bring traffic, do not change each word within 3 words, do not change frequently, and it is best to modify the keywords within the time when they are on and off the shelves. When you take it off, you should never modify it.
3. What are the core elements of choosing keywords?
Many people seem to have their natural search rankings downgraded after optimization. There is a very important reason, that is, your data performance is not good after selection, especially the two indicators of click-through rate and conversion rate. So when choosing, in order to ensure two normal data, the core element you must pay attention to is to choose the most relevant keywords, and you should ensure that the incoming traffic is very accurate.
4. What should I do if title optimization leads to a downgrade?
Here are some tips and tricks that don't guarantee you will be back, but minimize your losses:
You must change the title back immediately, because as long as the power is reduced, your new word basic data will be average, or the original word and very stable traffic will be replaced by you, so you must change it back this time. The faster the better.
The above briefly introduces the importance of the title and the writing rules of the title. We need to constantly learn to do Taobao operations to better bring sales. Titles also account for a large proportion in Taobao operations, so it is a natural trend to optimize the title well. Get more title writing rules and operational information, and submit a message online (get title writing information)
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