2018 to understand these Taobao rules and avoid Taobao penalties

　　Do you often hear friends who work in Taobao say that Taobao has no traffic, store has no sales, Taobao is becoming more and more difficult to do, Taobao rules are getting stricter and more penalties are getting heavier, and the rules are getting stricter. Is that true? In fact, everything will not touch the bottom line of Taobao according to the rules. The following editor will bring you the top ten punishments for Taobao search in 2018.

　　Especially for some explicitly prohibited punishments in the store, you must avoid them, otherwise the wrong operation will be done in the process of operation, and the big gains will not be worth the loss! So today I will help you sort out the several high-voltage lines that are clearly stipulated in Taobao rules for cheating. Don’t touch! Don’t touch! Say important things three times, and you won’t die if you don’t commit suicide!

　　1. False transactions

　　What everyone is most familiar with in Taobao in the past few years was order swiping. Whether the store was doing well in the past depends on whether the operation would swipe the order. At that time, the supervision was small and the traffic foundation was good. As long as the number of orders was not particularly large, the probability of detection by the system was very small under reasonable conditions. But now it’s completely different. Taobao has introduced the latest order brushing detection system. It is said that Taobao has more than 200 assessment indicators to determine whether the store has order brushing. In addition, Taobao is now facing thousands of people, and the assessment indicators have also changed a lot, so do not rely on order brushing for Taobao, which is a vicious cycle. If there is really a need to brush orders, you must first maximize the traffic on the basis of a certain amount of traffic and operate in a reasonable proportion.

　　So why are there anyone who swipes orders? The first is mainly to increase the input-output ratio of the express train, increase the click rate, and increase the weight of the express train; the second is to break 0 sales, because if there are 0 sales treasures in the store for more than 30 days, the system will block the treasure and will no longer be given a chance to show it, so this is another factor in swiping orders; the third is to maintain your own hot products, and in a category with relatively large competition, the top-ranked treasures are also very competitive, so many merchants also use the swiping method to keep their own position. Of course, it is no longer advisable to use order-brushing methods now. It is better to build a good store foundation, which is a relatively safe way to accurately market with thousands of people and thousands of faces.

　　2. Sold baby

　　Stolen baby changes usually appear in the clothing industry, because many babies cannot continue to sell due to factors such as supply or seasonal changes. In order not to lose the basic sales accumulated by hard work, I couldn't bear to change Baby A to Baby B. On the basis of Baby A, the main picture, option picture, description picture, and baby attributes are replaced. The link is still the original link, but the product has been completely changed. This situation is the target of Taobao's key attack, so it is necessary to try to avoid the situation of replacing Baby A.

　　There are product information that needs to be optimized to avoid Taobao’s misjudgment as a replacement for babies. We pay attention to the following points:

　　(1). Change the title, change it once every 48 hours apart. Each change should not exceed 2 words and control it within 6 words. The order of the change can also be considered modification;

　　(2). Change the main image, change it once 24 hours apart, and you can only change one picture at a time. Use the method of changing the order to change it. On the first day, upload the main image to the position of your second picture, and change the order the next day;

　　(3). Changes to the details page, 24 hours apart, the PC should not change more than one-third each time, and the wireless terminal can be changed at one time.

　　(4). Prices cannot be adjusted randomly. It will not only affect the weight of the baby, but also affect the positioning. The price changes will be changed every week after the baby is removed from the shelves, and it will be done within 10 minutes. The range of changes should not exceed 20% for a single item in a low customer, and the rate of increase or decrease of a single item in a high customer, and the rate of increase or decrease of a single item in a high customer.

　　(5). Change the category attributes and add or delete the SKU. Generally speaking, changing this part has little impact on the baby's weight, so it is taboo to change it frequently;

　　The main picture, title, and details are not modified together, but are modified separately in time periods.

　　3. Repeat goods

　　If the same baby publishes 2 or more baby links, it will be judged as repeated distribution. If the title and main picture of your store’s baby are the same, it will cause system misjudgment. Therefore, it is best to pay attention to the different attributes, fixed price, sales price, and main picture between the baby, so that it is not easy to be sentenced to repeat the distribution.

　　4. Misplacement of categories

　　If your baby is a women's clothing product, but because the category is misplaced, put it in another category, then no matter how your placement and removal time is set, whether the window recommendation is set well, how high the sales volume is, and the conversion rate is also good, this baby will not be searched.

　　5.SKU cheats

　　Each product on Taobao has a corresponding SKU. When the color, model, configuration, and grade of the product are different, there will be a baby SKU. If the price of an SKU in the baby is too low, the SKU will be sentenced to cheat. Taobao has an anti-SKU cheating system. If the baby is detected, it will be downgraded and will also affect sales. So try to avoid SKU cheating.

　　6. Abuse of keywords

　　Abusive keywords refer to attribute descriptions of the actual keywords of the baby that do not match the baby, especially the product names of some small categories. They are used randomly in order to seize keywords. If the system finds it, they will be judged to be abused.

　　7. Product advertising

　　The store sets the price of the baby very low, and directly gives Mo Yicai a behavior of concentrating the flow of traffic in the description, and introduces one baby into another baby's behavior. If Taobao catches it, it will be punished.

　　8. Prices do not match

　　If the store’s baby is seriously inconsistent with the price of the baby sold, it does not conform to the basic laws of the market, such as a dress sold for 1 yuan and free shipping, this does not conform to the market laws and will also be downgraded by Taobao.

　　9. The postage does not match

　　The inconsistent postage is a common way of cheating. For example, if the baby is sold for 10 yuan, the shipping fee is set at 50 yuan. It is to use the baby's low price to attract customers, but the final transaction price is very high, which is also a relatively low-level mistake. Therefore, try to avoid this kind of error. When setting the price of the baby, we should still be reasonable and have a compound market positioning. In addition, the postage fee can be avoided. It can be set according to the weight range of the baby.

　　10. Consistency of product information

　　If the baby has free shipping in the title, but the details page says that the product is not free shipping, the price of the baby is 100 yuan, but the details page describes that the baby needs to be photographed twice before the shipment can be delivered. All of the above situations are inconsistent with product information and are also relatively low-level errors.

　　Understanding the above punishments will stay away from us. As our merchants, we all know that Taobao is becoming more and more difficult to do now. If you don’t understand the rules of Taobao, you may make your business miserable because of an incorrect operation.