[Taobao Operation] How to plan daily store activities on Taobao?

　　Store activities are the most commonly used and important part of almost all online store operation methods. Now, you can see all kinds of in-store activities when you find an online store. How should you plan your daily store activities on Taobao? I believe many novice merchants want to know.

　　What aspects of work do you need to do to plan a store event? (time, products, inventory, customer service, old customer notifications, etc.)

　　Product selection

　　①The products participating in the event are all seasonal products. Products such as seasonal changes have an impact on babies need special attention, such as clothing and other products;

　　② It is a hot-selling product in Taobao stores. I believe everyone understands this;

　　③ It is very important to choose a treasure with greater potential in the store. As for how to discover potential stocks, that is the issue you are considering.

　　Potential baby can be combined with data analysis, such as comprehensive analysis of products with long average visit time, high click-through rate, large consultation volume, high collection volume, fast sales volume, and low jump rate. Finally, the products for the event must be cost-effective, because there are still many problems to be dealt with after the event.

　　Team preparation, promotion resources, promotion methods, design creativity, copywriting, and effectiveness estimates.

　　Promotions should give customers a sense of time and urgency ① Ladder promotions, the earlier you buy, the cheaper it is; ② Limited time flash sale, limited time discount, limited time group purchase, etc.; ③ The more people you buy, the cheaper it is, and buyers are encouraged to call on friends to buy together. ① Before the store event is held, there is usually a warm-up period, so if you want more people to participate in this event, you should do more promotions. This is for new customers (depending on the size and budget of Taobao store event);

　　② Customer service can also send Wangwang messages to group or send text messages to notify old customers during the warm-up period;

　　③ Personally suggest that if the store has done a series of activities before, we can make some sales estimates on the day of the event or during the event before the warm-up period;

　　④If you have an estimate, the warehouse can be prepared better. It is best to package and sort out hot-selling products in advance, etc.

　　The price should have a gradient. Generally, 3 low prices, 3 cost-effectiveness that can be seen by customers, 3 normal prices, and 1 must be high. This is to build cannon fodder products, highlight what you want to sell, and let the buyer pay for it.

　　In the operation of Taobao and Tmall, in addition to participating in the official activities, in order to increase customer stickiness and increase Taobao store sales, appropriate store activities are very helpful. As a novice, if you don’t know how to plan, you can refer to the above content.