As the rules of the Taobao platform continue to be improved, more and more merchants have joined the army of Taobao stores. In fact, it is not that easy to open a Taobao store in 2018, especially for novices, who are very confused and don’t know how to start. Many Taobao novice operators only spend money on advertising at the beginning, how to get traffic, but in fact, what new people and new stores should do at the beginning is to get free traffic first. During the operation of Taobao new store, we will inevitably encounter many problems and make mistakes. Today, we will summarize the easy mistakes in the operation of new store. What pitfalls can we avoid in advance.
1. Taobao store products cannot be like grocery stores
Taobao did not pursue precision before, and its store products were also OK like grocery stores. However, Taobao’s traffic is more accurate and personalized, so if you want to get more traffic, you must segment the product. There is also a store that does women's clothing, men's clothing, shoes, clothes, high-priced, low-priced, children's toys, and children's supplies, so the target population is not easy to locate and finely divide. So now we cannot say that we continue to expand our business, but we must also seek a more refined path to development.
2. Taobao novice new store operation, believes that only by doing activities can you get traffic
The main purpose of the event is to make customers have a strong desire to buy. If you do activities regularly and cannot stimulate customers, the activities will lose their original purpose and will have a natural meaning. If the event has no effect, it is difficult to improve the ranking and traffic.
3. Find some promotion platforms for Taobao new store operation
There is no basic sales in the early stage, and the promotion effect will not be very good. You must first accumulate a certain amount of basic sales, and then you can do soft articles and self-media promotion, so that the promotion effect is better.
4. Taobao novice new store operation, small advertisements everywhere
Although this can increase the number of visitors, the depth of the visit is worth thinking about. Many people close the store after clicking in, and this kind of traffic still has a great impact on Taobao's reputation. Also, you must be careful about after-sales for sale in the early stage. If 10 customers buy the product and 10 customers have negative reviews, it will be difficult to buy more customers. In order to avoid this situation, merchants can actively contact customers, or remind customers to be satisfied and give them a good review when shipping, or send a text message to care for customers when signing for the product, and remind customers to be good reviews by the way.
The above 4 points are some pitfalls that small and medium-sized sellers often encounter when opening stores. As long as we successfully avoid these pitfalls, we may do a good job in Taobao operations one step faster than others. If we do not pay attention, we will enter the operation pit, and the money is more wasteful of our own time.
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