#Laogao E-commerce Newsletter# [June 21 E-commerce Morning Newsletter]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on June 21] 1. Taobao leasing market plans to open personal stores to settle in; 2. Wei Jianguo, former vice minister of the Ministry of Commerce: Tmall 618 will lead the new retail revolution; 3. Completed A round of financing of 100 million yuan by cheap, with a monthly transaction volume expected to exceed 300 million yuan by the end of the year; 4. JD Mini Program has accumulated nearly 170 million users; 5. Ctrip Youpin has moved from behind the scenes to the front for the first time: redefining the e-commerce standards for travel supplies...

　　E-commerce newsletter

　　1. Taobao rental market plans to open personal stores to enter

　　On June 20, Taobao issued a notice on the change of the "Taobao Rental Market Management Specifications". The main changes are: 1. The rental market opens personal stores to settle in; 2. The deposit adjustment of the rental store. It is reported that the change will take effect on June 26. The specific changes are as follows:

　　2. Wei Jianguo, former vice minister of the Ministry of Commerce: Tmall 618 will lead the new retail revolution

　　36Kr News, on June 20, Wei Jianguo, Vice Chairman of China International Economic Exchange Center and former Vice Minister of Commerce, published a commentary article titled "Tmall 618 will lead the "Achievements of the New Retail Revolution"" pointed out that Tmall 618 shows that pure e-commerce no longer exists, and online and offline resonance is the new explosive point. (36Kr)

　　3. Purchase cheaply to complete the A round of financing of RMB 100 million, with the expected monthly transaction volume exceeding RMB 300 million by the end of the year

　　With the help of AI, the intelligent procurement platform for small and medium-sized convenience stores has completed nearly 100 million yuan in round A financing. This round was led by 51 Credit Card and Jiashi Investment, followed by Yingdong Capital and Weijia Capital. After more than 10 months of the product launch, Pinbianqi has completed 4 rounds of financing, covering 50,000 small B-end users, and the average monthly growth of GMV is 50% to 70%. In the expectation of Xu Yi, CEO of the Cheap CEO, this year, he hopes to cover ten major large and medium-sized cities, with a user base of 200,000, and a monthly transaction volume of 300 million yuan at the end of the year. (Chuangyebang)

　　4. JD Mini Program has accumulated nearly 170 million users

　　36Kr news, Aladdin Research Institute released its first "618 Mini Program E-commerce Industry Report". The report shows that during the 618 period, the number of new users of e-commerce mini-programs reached more than 53.02 million, the number of visits exceeded 1 billion, and the cumulative number of sharing reached 84.32 million. Among them, the cumulative number of users from the JD Shopping Mini Program since its launch to the 18th was nearly 170 million, with the number of visitors increasing by more than 46 times year-on-year compared with 618 last year, and the number of users placing orders increased by 66 times year-on-year. (36Kr)

　　5. Ctrip Youpin is moving from behind the scenes to the front for the first time: Redefining the e-commerce standards for travel supplies

　　36Kr News, Ctrip recently announced that its e-commerce platform "Ctrip Youpin", which specializes in travel supplies, has gradually moved from behind the scenes to the front stage after more than a year of incubation, becoming a business complement to its creation of a complete travel ecosystem. While focusing on the segmented field of travel supplies, Ctrip Youpin is also constantly trying to "addition" its products to redefine the "travel LOOK" of Chinese people. (36Kr)

　　Internet Information

　　6. WeChat official account revision: The official response said that it is different from the recommended information flow, but it is just optimized for content exhibition.

　　36Kr learned that the WeChat IOS version is updated, and the subscription account will no longer be displayed in list form, but in feed stream form. WeChat responded that unlike the recommended information flow, the subscription account list is still a mass message of the subscription account that users subscribe to and follow. The revision only optimizes the display of content, hoping to improve users' reading efficiency and experience. (36kr)

　　7. Ma Huateng: Black PR broke out suddenly in the past two months, it is time to dig the root cause

　　On June 20, Tencent Chairman Ma Huateng posted on his WeChat Moments, saying, "If it weren't for this mistake, many people wouldn't realize how rampant black public relations are. It suddenly broke out in the past two months. I thought I would just tolerate it all the time, but it was time to dig the root cause." Earlier today, Tencent's public relations director posted on Weibo that some peers wrote black manuscripts and used for communication in brackets. (Sina Technology)

　　8. Meizu's senior management has adjusted again: Li Nan becomes CMO and is reused again, Yang Zhe is only responsible for strategy

　　On June 20, Meizu made another senior executive adjustment. According to Meizu's internal appointment email, Yang Zhe no longer served as CMO and senior vice president of the Marketing Center, and was transferred to CSO (Chief Strategy Officer), and was only responsible for the company's strategy. In other words, Yang Zhe's scope of authority has obviously become smaller. The former CSO Li Nan was appointed as the company's CMO and senior vice president, responsible for the related business and team management of the marketing center and e-commerce business department, and no longer serves as the company's CSO and senior vice president of the sales center. This means that Li Nan, who was previously mainly responsible for sales, was reused. (Tencent Technology)

　　Cross-border newsletter

　　10. Starting from July 15, Amazon will cut commissions for 22 categories across the board

　　Recently, Amazon India has determined to lower the commissions for sellers of multiple categories, and the new fee standard will be implemented on July 15. The categories of commission reduction this time include 22 categories: furniture, computer bags, household storage, glasses, underwear, suitcases, wallets, backpacks, watches, etc., with the reduction range of 5.5% to 20%. In addition to reducing seller commission fees, Amazon India will also reduce seller fixed fees, including freight, under the “Fulfilled by Amazon” plan, which will be reduced by 25% at a price of more than Rs 500. (Yien.com)

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