E-commerce Evening News on September 23

"#Laogao E-commerce News# [E-commerce Evening News on September 23]" Taobao Tmall President Jiang Fan: The coverage rate of Taobao's sinking market has exceeded 40%; it is said that Alibaba has adjusted its value assessment method; the top ten giants in the world announced that half of the new products will be incubated on Tmall in the future; the opening of the Alibaba Investor Conference will further promote the three major strategies; ByteDance's new progress in internationalization: Brazil becomes TikTok, a key breakthrough country in October...

E-commerce newsletter

1. Taobao Tmall President Jiang Fan: The coverage rate of Taobao's sinking market has exceeded 40%.

Taobao Tmall President Jiang Fan said at the 2019 Alibaba Global Investors Conference that more than 70% of Taobao's new users in the past two years are from the sinking market, and the coverage rate of Taobao's sinking market population has exceeded 40%. The full supply strategy will better meet the needs of users in the sinking market. Over the past two years, Taobao's monthly active users have increased by 226 million and annual active consumers have increased by 208 million. He also revealed that in the past six quarters, Taobao's DAU growth rate has been rising quarter by quarter. (36Kr)

2. News says Alibaba adjusts its value assessment method

Two weeks ago, Alibaba officially announced the new "Six-Meridian Divine Sword" values ​​at its 20th anniversary party. Alibaba's value assessment method has also been adjusted accordingly, from the past three ABC scoring to 20 behavior description scoring. It is currently being promoted internally by the HR department. Next, it will be promoted to various Alibaba departments, which will last for several months and will be repeated. (LatePost later)

3. Ridiculous President Wan Lin: Ridiculous Digital Technology helps 100 million packages to speed up an average of five hours a day

On September 23, Cainiao President Wan Lin introduced at Alibaba's 2019 Global Investor Conference that nearly 100 million packages are using Cainiao's digital technology every day, and the average delivery speed of parcels increased by nearly 5 hours in the first half of this year. At the same time, the Cainiao Smart Voice Assistant automatically completed 100 million calls in the past year, which is equivalent to saving couriers nearly 700,000 hours of call time. In addition, Cainiao exports serve more than 75% of AliExpress orders worldwide, open overseas warehouses in many countries, and Cainiao has started logistics services directly sent overseas from overseas. (E-commerce News)

4. The top ten giants in the world announced: half of the new products will be incubated on Tmall in the future

. On September 23, the top ten giants in the world, including L’Oreal and Shiseido, announced: In the future, more than 50% of the new products in the Chinese market will be incubated on the Tmall platform.

On the same day, Tmall released a strategic-level product - Tmall's new product digital system, which will help Tmall brands incubate new products and new brands, and shorten the time for new product research and development from 2 years to 6 months.

The launch of this system also means that Tmall's new product strategy will be further improved. In April this year, Jiang Fan announced that his debut after serving as Tmall's president: new products are Tmall's key strategy. (Yibang Power Network)

5. Alibaba Investor Conference opens and will further promote the three major strategies

On the morning of September 23, Alibaba's 2019 Annual Global Investor Conference opened in Hangzhou. Alibaba Chairman and CEO Zhang Yong previously announced at Alibaba's 20th Annual Meeting on September 10: In the next five years, Alibaba will continue to grow its platform and achieve a consumption scale of more than 10 trillion yuan. Only by achieving this phased goal can Alibaba truly move towards its long-term goal in the future - by 2036, serve 2 billion consumers around the world, create 100 million jobs, and help 10 million small and medium-sized enterprises make profits. To this end, Alibaba will further promote the three major strategies of globalization, domestic demand, and big data cloud computing, and at the same time comprehensively promote the construction of the "Alibaba Commercial Operating System", helping enterprises achieve comprehensive digitalization in marketing, channel management, production and manufacturing, product design, brand building, customer service, capital needs, logistics services, organizational operations, IT infrastructure, etc. (Europe)

Internet Information

6. Qutoutiao welcomes CMO and is responsible for the commercial sales operation direction of Qutoutiao

Qutoutiao welcomes a Tencent-born CMO (Chief Marketing Officer) Apple. Apple is responsible for the commercial sales operation direction of Qutoutiao, reporting to Eric (Tan Siliang, chairman of Qutoutiao), and coordinating all commercialization matters with Guanqiang (Vice President of Qutoutiao), and being responsible for commercialization at the same level. Apple has served as the IVR project director of Tencent Wireless Products Department and the general manager of Northeast Branch. (36Kr)

7. "WeChat Pay Air Payment" is launched on

September 23. WeChat Pay and Xiamen Airlines have teamed up with Xiamen Airlines to create the "WeChat Pay Air Payment" experience and operate on the international route from Fuzhou to New York for the first time. When passengers take flights that have been connected to the "WeChat Pay Air Payment" function, they can purchase products and use WeChat to scan the QR code to complete payment. (E-commerce News)

8. New progress in ByteDance’s internationalization: Brazil becomes TikTok. It is a key breakthrough country in October.

September 23rd reported that it was set as the Brazilian market inspection month within TikTok. In October, the team will focus on the Brazilian market, with the goal of improving product performance and seeking breakthroughs. The growth trends of the Brazilian market are also ranked among Zhang Yiming OKR. Recently, the Brazilian market has upgraded to the SAB level three ranking in the international market, from B to A level. The personnel of TikTok Brazil's national operation team were adjusted accordingly. After the merger of ByteDance's overseas products Vigo and TikTok, Vigo's Brazilian market leader serves as the head of TikTok's national operations. (E-commerce News)

Cross-border e-commerce

9. Wish announces four major policy updates to exempt store registration fees from limited time

Wish announced that it will conduct A+ logistics plan extension, EPC extension, expansion of FBS logistics, optimize merchant experience, and optimize user experience in 2020. At the same time, Wish will also conduct four major policy updates in the near future.

1. Reduce the amount of policy compensation: Wish has updated 6 compensation policies, covering product modifications, banned products, misleading products/variables, manipulating comments and ratings, removing promotional products/blocking delivery destination countries (country/region), infringement of intellectual property rights, etc.

2. The store registration fee of USD 2,000 is exempted from a limited time: From July 26, 2019 to December 9, 2019, newly registered active stores do not need to pay a store registration fee of USD 2,000.

3. Improvement, reminder, resources: Continuously support merchants by providing training resources and an automatic detection mechanism that invests more energy into inappropriate (operational) behavior.

4. New project: Expand and replace the "Integrity Store" project, the store will be regularly evaluated based on user experience and policy compliance performance, and the algorithm of multiple merchant performance indicators is used to rank designated stores including platinum, gold, silver, etc. based on performance levels. At the same time, some free product traffic qualifications will be provided for new and existing products. (Yibang Power)

10. Logistics giant DHL enters Dubai e-commerce free zone

On September 23, international logistics giant DHL will expand their operations in the UAE to Dubai E-commerce Free Zone (EZDubai). DHL will build a 3,200 square metre two-story building in the Dubai E-commerce Free Zone and rebuild 13 delivery routes to cope with the district's growing e-commerce business.

It is reported that the free zone means that each emirates defines a zone as a free zone, and foreign investors can enjoy 100% holding, but their goods and services can only be transferred within the zone and cannot enter the Mainland market. The Dubai E-commerce Free Zone is located in the logistics free zone in the southern Dubai, covering an area of ​​920,000 square meters and costing AED 2.1 billion (about US$545 million). (Europe)

 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!

,