How to effectively increase the search traffic of Taobao Express?

　　The express train is not unfamiliar to Taobao sellers, because in the initial operation stage, some Taobao stores are often worried about store traffic, and the express train can solve this problem well, but it is not that the traffic flows will continue to come after driving the express train. The operation of the express train is very important. So someone will ask if it will affect the store traffic after opening for a period of time? After all, the express train is just an excessive in the early stage. Let’s take a look at the opinions given by Xuanming Network!

　　Taobao Express is a performance marketing tool tailored for Taobao sellers, pay-per-click, to achieve accurate promotion of your baby. Taobao Express promotion not only brings exposure to babies, but also accurately search and matches also brings accurate potential buyers to babies.

　　Taobao Express promotion uses one click to allow buyers to enter the store, generating one or even multiple traffic within the store. This point-to-face correlation effect can reduce the overall promotion cost and improve the associated marketing effect of the entire store.

　　At the same time, Taobao Express also provides users with Taobao’s homepage hot-selling single product activities, hot-selling single product activities on various channels, as well as irregular Taobao’s various resources integration exclusive activities exclusive to users. Therefore, if you suddenly close the Taobao Express, it will easily lead to a decrease in traffic.

　　How to increase search traffic?

　　1. The absolute search volume of keywords is the starting point and the foundation.

　　If you use keywords without search volume, the display volume and click-through rate must be 0 at the same time. Only when the keyword is guaranteed to be searched and the market does have demand, can the keyword be enabled. Therefore, don’t “create” keywords easily, otherwise it will not bring about search traffic. Except for keywords that aim to improve conversion rate!

　　This shows that baby's keywords have multiple functions: 1) Drainage

　　2) Improve conversion rate

　　3) Others (such as bringing numbers to facilitate warehouse distribution, bringing special marks to prevent the baby from being duplicated, etc.).

　　2. Display quantity

　　This requires Tian Ji’s horse racing tactic.

　　Using broad words often has no ranking and is not displayed. Use long words to rank and display. How to choose specifically requires slow debugging. In short, if the baby cannot be seen by the user, everything is zero.

　　The essence of display quantity is ranking. On the premise of ensuring the absolute search volume of keywords, there will be displays if there is a ranking, and there will be no display if there is no ranking; there will be more displays if there is a high ranking, and there will be less displays if there is a low ranking - this is the display rule.

　　3. Click rate

　　As long as the user has clicks, the store will have traffic; only if the user has clicks, the store will have traffic.

　　In fact, there are indeed too many such examples around me. When many people first started promoting their stores, they would definitely choose to quickly increase the traffic of their stores by opening a direct train. However, after opening a period of time, due to the increase in traffic, many people must think about closing in order to save money. I would like to tell all friends who open stores online, which will have an impact on the traffic of the store.

　　The above detailed introduction is that after a period of time, choosing to close the express train will have an impact on the store traffic. If the natural traffic is done well, the impact may be small. If the store traffic depends on the express train, then I suggest not to operate such as switches. Comparison of quality and so on will be accumulated. I hope it can help you. If you have any questions about the express train, you can leave a message to contact us.