Pricing skills that must be learned in Taobao operation!

　　Taobao Baby pricing is a very important link in Taobao store operation . Sometimes, due to the high price, many buyers will be lost in the store and too many unsold treasures; when the price is too low, you will not have much profit or even lose money, and going to an event will become a luxury. An accurate pricing can bring us accurate people, so Taobao operations must learn how to price your baby.

Tips 1: Draw from high-selling peers

　　This method is also the most commonly used pricing method for sellers. Usually, the best-selling baby also means that most buyers can accept this price, so they can set an upper limit price based on the cost of their own baby. But the disadvantage of this pricing method is that you cannot know whether other people’s sales are due to pricing, low-price quotation activities or low-price promotion, and what is the other party’s profit, this method is not accurate enough.

　　Tips 2: Refer to the data in the market

　　The population portrait data of the market industry in business consultants can provide more accurate data for our baby pricing. Taking "dresses" as an example, we can see the price band of dresses in the figure below. In the past 90 days, the most popular price range of searches is 75-140 yuan, and then combined with the cost of the baby, set a price within this price range with a certain profit, which is very clear.

　　Skill 3: Price according to the store crowd

　　If the pricing of your store’s baby is uneven and has not yet been clearly positioned, then you have to position it according to the people entering the store.

　　As can be seen from the above picture, our consumption level of the store, combined with our own costs, will be priced while ensuring sufficient profit. If your store was originally a low-priced person, but later, you mainly want to make high-priced products, you have to reposition it and open the direct train crowd and direction, so that you can quickly form a store label.

　　In terms of accuracy, the second one will be higher, and the third one will have different operations in different stores. In general, you must know which price range is the most accepted by buyers, combine it with the store population, and at the same time, you must also make enough profits. Only in this way can the baby get more opportunities to show and bring transactions.