Become a Taobao operation expert, you have to do the correct 9 questions

　　The operation of Taobao stores is a long-term process, and there are many aspects to understand operational requirements, such as marketing, brand marketing, logistics, maintenance, etc. Since the requirements are relatively comprehensive, the road to becoming an operation expert is naturally long. The next 9 questions can help you understand the IQ of Taobao operations faster and make you become a Taobao operation expert faster.

　　1. Do you know what PV, UV, display amount, and jump rate are?

　　Taobao operations are indispensable to dealing with data, so the meaning of a lot of data must be clearly known. UV refers to each independent visitor, and PV refers to the number of new times. For example, if a UV visits three pages, then it is 3 PVs.

　　Show the quantity of product displays in front of customers, this is actually the first step to convert. The bounce rate is the proportion of customers who click to enter the product by searching for a certain keyword, but staying on this page and leaving. The merchants naturally hope that the lower the bounce rate, the better.

　　2. The keyword categories found are divided into different categories, so how do you need to classify them?

　　Many times, when searching for a certain keyword, two categories may appear, so you need to look at which category the product is more in line with. If all of them can be used, then you will use them to publish corresponding categories among different treasures. If you operate words into two products, it will also affect the proportion of the main business and will also have less weight to the main proportion.

　　3. There are unsold products in the store. Do you know how to deal with them?

　　A slow-selling product means that no one was sold within 3 months and no product information was modified within 3 months. The possible reason is that there is no optimization product or there are too many store products, so you need to do optimization and event promotion first. If there is really no sales volume, then you choose to delete or remove it.

　　4. What are the main aspects of the weight of the product?

　　There are five main aspects that affect the weight of the product, namely stable growth in sales, high-quality click-through rate, search conversion rate, collection, and dynamic rating.

　　5. Search the entire title and you can search for the product, but search for a certain keyword but you can't find it. What's going on?

　　In fact, this is a big reason because the weight of the product is not very high, so the search keywords do not show the corresponding display. This kind of situation occurs, so we need to optimize the title and increase promotion.

　　6. How should you layout your products on and off the shelves?

　　Taobao’s operation and layout of products on and off the shelves is actually very important. Can you say that all 30 new products are on the shelves? No. Assuming that 30 products are listed in a week, then 4 to 5 products are listed every day. The time for product launches also needs to be planned. Generally speaking, it is recommended to place it at a little after the peak period.

　　7. What is keyword pileup?

　　In fact, it is the repeated arrangement of multiple keywords related to the product, or the title sentences are not smooth, which causes keywords to be piled up.

　　8. What should I do if the store has a display, but the click rate is very low?

　　This situation generally occurs from five aspects: keywords, selection, pricing, main picture, and sales. Whether the keywords are selected accurately and whether the keywords match the product. Whether the selected style is the style that the customer likes, whether the pricing meets the customer's budget, and whether the main picture of the product can attract customers to click. Is the product sales very low and cannot arouse other customers' desire to buy.

　　9. The conversion rate of the store is declining. What is this happening?

　　There are many reasons for the decline in store conversion rate. It mainly goes from 9 aspects, namely, the impact of the entire market, price positioning, whether the traffic is accurate, DSR dynamic rating, asking everyone, user guarantee, customer service conversion and maintenance of old customers' capabilities, changes in their own activities and competitors, and the product page. The main image, copywriting, details page, etc. in the product page will affect the conversion rate.

　　To summarize the above sentence, only you can solve 9 problems quickly and effectively on your own, so it is one step closer to becoming a Taobao operation master! We cannot ignore the details of the operation. Only when we continue to discover and summarize until we solve those problems, can we go further in the Taobao operation path.