Taobao operation store data optimization and analysis to obtain accurate traffic!

　　There are several points to pay attention to in Taobao operation, one of which is data analysis and optimization. Optimization runs throughout the entire store operation. Everyone knows that data needs to be optimized, but few people do a good job in optimization. Today, the Promotion Network has brought some tips and methods. As long as you go to practice, the free traffic of the store will immediately grow wildly. Without further ado, hurry up and learn it!

　　1. Output data

　　For Taobao, if you give this position, you can't give it to others, so the better the baby's sales, the easier it is to get a good ranking.

　　Because every location on Taobao is given, giving is an opportunity to show, so click-through rate is the ability to seize opportunities, conversion rate is the ability to digest traffic, and customer unit price is the ability to mine traffic.

　　2. Taobao’s personalized search data

　　The correct posture should be like this: consider your own resources, energy, seasonality and other factors, plan your baby to prepare for new ones and set up new ones regularly. For example, new products are launched every week. In the past, 20 pieces were launched a month, but now 5 pieces are launched a week. This not only allows you to spend your energy to focus on some products, but also keep the store’s new product rate in a stable state.

　　3. Personalized search data

　　For small and medium-sized sellers, it is necessary to further regulate the products in the store and regulate the business direction. Because normally, there is only one important attribute in the store to sell the best, and the others are very ordinary and even have no sales. This not only affects the label issue, but also affects the overall sales rate of the store. So, if you don’t have good sales and are inconsistent with the main sales product attribute style, don’t worry, just delete it directly.

　　4. Taobao store rating data

　　This reflects the overall service quality level. Because it changes dynamically, it is certain that as long as it does not turn green all of a sudden, the rise or fall of a single day will not affect the baby's natural search ranking, and what it really affects is the continuous trend of change.

　　Therefore, this indicator must be paid attention to. If a certain content has a continuous decline, it must be paid enough attention to it and optimized. The most common method we use is to increase the customer's surprise by giving things.

　　Whether it is output data, personalized search data, personalized search data, store rating data, or other data, as long as there is a continuous decline, you must pay attention to it, find out the problems, and optimize and solve them!