Today, Tmall announced that the 20-day 618 Ideal Life Carnival Season has officially begun. Driven by the new retail strategy, Tmall 618 has been launched simultaneously this year, and a new retail party will be held nationwide. From June 1st to 20th, consumers can participate in Tmall 618 simultaneously on Tmall, Intime, Hema, RT-Mart, offline business districts and brand stores, and buy branded goods at the most affordable price.
Liu Bo, general manager of Tmall platform operation department, said that if hundreds of millions of people can buy more happily, Tmall 618 will become a concentrated release and comprehensive display of the new retail business power - new retail is quietly changing every detail of life, bringing completely different consumer experiences, and continuously improving people's quality of life.
Big brands gather in Tmall 618 online and offline can be bought
The 618 guide released by Tmall shows that from June 1st to June 15th, Tmall has a special category every day, covering multiple categories such as mobile phones, digital, home appliances, clothing, beauty, sports, home decoration, fresh food, food, wine, etc., covering all aspects of daily life.
Tens of thousands of well-known brands including Apple, Samsung, Xiaomi, OPPO, Midea, Siemens, Dyson, YSL, Givenchy, Uniqlo, Adidas, Nike, Burberry, etc., also participated in this year's Tmall 618. Among them, many trendy brands launched global first launches during Tmall 618.
"Almost all brands you know are on Tmall, and the latest models of the season will be first released on Tmall." Liu Bo said that Tmall has become the main engine of global brand digital transformation and the main battlefield for global brands to explore new retail.
While full online coverage, the lineup of offline merchants is also unprecedentedly large. This year, Tmall smart stores that are rapidly deploying offline also participated in 618 to achieve online and offline interoperability. Consumers can also participate in Tmall 618 activities in offline stores such as Chow Tai Fook, Gedi Fan, Child King, Mark Huafei, Miss sixty, Wanning, RT-Mart, Auchan, Hema, Intime, Juran Home, etc. For example, the shopping allowance you receive on Tmall can also be used offline Tmall smart stores. Or, if you spend 120 yuan at RT-Mart supermarket and scan the QR code of the ticket, you can also get a Tmall 618 red envelope.
More than 70 new retail business districts across the country, including Beijing Chaoyang Joy City, Hangzhou City West Yintai, Shanghai Zhongshan Park Dragon Dream, Shenzhen COCO PARK, Chongqing Longhu Times Tianjie, etc., will also join the Tmall 618 carnival. Consumers can get a red envelope of up to 4,999 yuan and can be used immediately in the business district.
Consumers from Hong Kong, Taiwan, Singapore, Malaysia, Australia and North America can also participate in Tmall 618. At the new retail pop-up store on Tmall, they can experience new retail service experiences such as virtual fittings and virtual makeup mirrors, just like Chinese consumers.
Tmall's 100 billion shopping allowance can be used online and offline without capping
Last year, the shopping allowance that impressed consumers by 618 will continue to be a guaranteed benefit for the whole market this year and will be increased to a scale of 100 billion yuan. You can immediately get 30 yuan off for every 300 yuan spent, and there is no limit on use. Users can receive shopping allowances at the main Tmall venue. Moreover, this year's shopping allowance can also be used in offline event stores.
In addition to shopping allowances, during Tmall 618, major categories such as mobile phones, digital, home appliances, sports, maternal and infant, and home decoration will also release large-scale full discount coupons. For example, a maximum discount of 1,200 yuan for home appliances, a maximum discount of 500 yuan for mobile phones, etc.
On June 6, 11 and 18, Tmall still has 10 million cash red envelopes, up to 618 yuan.
What is most worth noting is that the merchant’s store coupons, Tmall’s category discount coupons and shopping allowances can be used together at the same time. As long as you look at the 618 activity price of the product meets the discount conditions, you can directly add store coupons, category discount coupons, shopping allowances and red envelopes to reduce them all the way to the end. Users can also see how much they will pay in the end.
For example, if a product worth 300 yuan, the merchant sets a store coupon of 20 yuan off for purchases worth 300 yuan. At the same time, you have a category discount coupon of 30 yuan off for purchases worth 30 yuan off for purchases worth 30 yuan off for purchases worth 30 yuan off for purchases worth 30 yuan off for purchases worth 30 yuan. Then the amount you need to pay is 300-20-30-30-30=220 yuan. On the basis of 220 yuan, if you have red envelopes, you will continue to deduct them.
"This year's Tmall 618 has no complex discount calculation logic, and it means that all discounts are superimposed all the way to the end." Liu Bo said that all discounts are superimposed on the shopping cart and will be calculated and displayed in real time, which is also simple and intuitive for people who are not good at math. The only thing users need to do is to receive more shopping allowances and grab more category discount coupons and merchant coupons.
New retail speed makes Tmall 618 faster
Tmall covers 21 cities in one hour
This year's Tmall 618 will also expand its one-hour service scope to 21 cities, basically covering major first- and second-tier cities. It only takes one hour for users to place an order to receive the goods. This means that users can be on call at home or in the office, beer and crayfish.
In addition, the 46 Hema Fresh stores across the country will also provide consumers in the surrounding 3 kilometers of free delivery services as fast as 30 minutes. The lively Russian king crab and Canadian bolus will be popular products during Tmall 618. Moreover, in addition to delivering it to your home quickly, consumers who arrive at the store can also experience the on-site processing of "just eat when you get it" and eat the freshest taste.
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