The word traffic is a word that thousands of e-commerce store sellers know, and they are also what they try every means to get! You often hear that our store has no sales and no one browses. After all, it is still a problem of traffic. As the core force of Taobao stores, traffic is directly related to the survival of the store. So how can we obtain more traffic and make the store develop more smoothly? Let’s consider it from two aspects: free and paid, both inside and outside the site, let’s talk about it separately.
Free traffic: search traffic, category traffic, Weitao, and customer independent return traffic, etc.
Paid traffic: direct train, diamond exhibition, Taobao customer, etc.
The above mainly refers to our Taobao site traffic, and the off-site traffic is relatively wide. All non-Tao channel traffic can be called off-site traffic, including but not limited to: Weibo, WeChat, QQ group, blog, etc.
For a novice seller, it is recommended that the initial focus starts with the free traffic on the site to optimize it! Then we must consider our keyword search traffic. Then when we optimize the baby title, we must pay attention to it. Never copy the good baby title sold by our peers. Many people mistakenly believe that the same model has a high sales volume, and the title must be very good! In fact, this is a wrong understanding. Let’s not talk about the quality of the title of the same model for now. Even if its title is a high-quality title, it is not very suitable to put it on our baby, because the title keywords need to use different keywords at different stages of the baby. In the early stage, when the baby has no sales or evaluation content, first consider ranking long-tail keywords. As the baby’s weight and sales continue to increase, then consider starting to make big words slowly. Therefore, it is recommended that when you optimize the title, you should analyze the specific data of the keywords based on the market function of the business consultant, and choose keywords that are more suitable for your baby’s current weight to combine the title!
Secondly, we will talk about off-site traffic. The most common way to do marketing is to combine Sina Weibo with Sina Weibo! The traffic and transactions introduced from Sina Weibo can be called off-site traffic! Taobao's development direction is also transforming towards community-oriented, so we must start to build our own private domain traffic. Then Weibo, WeChat, and Douyin are undoubtedly very good channels!
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