E-commerce training: 5 ways to improve store conversion rate

　　Conversion rate has always been the top priority for stores, but many stores have poor sales. What should I do if the online store conversion rate is too low? Let’s take a look at the four major factors that affect online conversion rates. Conversion rate refers to the ratio of the number of times the conversion behavior is completed to the total number of clicks for promotion information within a statistical cycle. The higher the conversion rate, the higher the attractiveness of the store elements.

　　Store sales are equal to the number of visitors x conversion rate x unit price. After reading this formula, you know that stores should know that if you want high sales, you must increase the number of visitors, conversion rate and unit price of the store. Let’s talk about the five-step method of improving conversion rate, hoping to help you.

　　1. Do a good job in customer service

　　Online store customer service is a person who directly touches customers, and needs to improve the essence in all aspects to avoid customer loss:

　　1. It is advocated that pre-sales customer service and after-sales customer service are separated. The reason is that after-sales service usually encounters some customers who are difficult to deal with every day, which will lead to a bad mood, so that you cannot take orders well.

　　2. For some online stores, you need to know how to allocate some rights. For some old customers, you can send some coupons, give some small gifts, etc., which will greatly increase the customer's return rate.

　　2. Precise implementation skills

　　Most of the shops now use direct trains for promotion. Now the cost of direct trains is getting more and more expensive. How can we reduce the cost of direct trains but improve the conversion rate?

　　Many stores say that the direct train is very expensive. If you want to not, you must first learn to analyze the data and use some accurate keywords and long-tail words to promote it. You don’t want some inaccurate keywords, otherwise you won’t buy them even if someone clicks in.

　　3. Handle old customer resources and communicate relationships in a timely manner

　　Old customers in online stores are a huge resource and cannot be ignored. If they are ignored for a long time, they will naturally lose their needs. How to maintain good demand? The store can clarify the detailed information of all members, such as: what products have been purchased, the number of purchases, the amount of orders, etc.

　　1. Analyze the shopping characteristics of buyers. Sellers can choose to notify customers through Wangwang or SMS, and wake up the buyer to purchase again. Regarding sending text messages, you must add a link address, which is beneficial to improving mobile phone traffic.

　　2. If you have a product for discount activities, you can notify customers who have purchased the product by text message. This way, the conversion rate is appropriately high and the traffic is also very accurate.

　　3. Analyze the amount of orders, and then set a scale for large customers, and provide certain discounts for these. Generally, these customers are your loyal members, which is easy to maintain.

　　4. The gift method is carefully given

　　Some stores set up gift-giving activities that are casual, and gifts are also exquisite. You need to know what buyers need. Since many customers buy your products for gifts, the store should analyze the problem. Different seasons, ages, genders, etc., the gifts given are different, and you must learn precise marketing.

　　5. About the page description of the online store itself

　　What are the consumption collectives of store products? What age is the primary age? What shopping characteristics are there, etc., all of them need to be understood clearly, and then describe them based on the selling points of the product. As long as you clearly know the needs of customers and capture the needs of customers and draw the page well, you can bring high conversion rates.

　　The above is how to deal with the conversion rate of online stores that is too low. That’s all the editor introduced. Promotion is very important for online store merchants, and I hope sellers can pay attention to it.