I have met many friends who are looking for projects to do, and they have been struggling with what products they can make well or make them popular products! In fact, many people cannot define whether the product they choose is a good product or a bad product in the later stage. As long as it is a product that meets consumer needs, it has nothing to do with good or bad. Good or bad products in the eyes of sellers are more about operational aspects.
So, what exactly is a good product and what is a bad product? Here are a few points of view.
Features of good products:
1. Meet the rigid needs of the target customer group. Regarding the definition of rigid demand, my understanding is that consumers' demand for product functionality is greater than their external pursuit of product appearance, color, style, size, preference, etc. In short, what affects consumers' purchasing decisions is the products that "I need" rather than "I like". For example, in the selection of screwdrivers and clothing, screwdrivers are products with rigid demand, and clothing does not count, because the choice of clothing is obviously affected by consumers' appearance, color, style, size, preference and other factors. Let’s take a further example. In the same category of clothing, outdoor clothing tends to be products that are urgently needed, while fashion does not count, the same reason.
2. Small in size and light in weight. This type of product is convenient to ship, has low transportation costs, can be quickly replenished when out of stock, and is easy to operate. Although some people may say that this kind of competition is fierce, compared to competition, it is necessary to ship shipping due to large size, heavy weight, and the frequent outage of goods due to shipping or always being in a tight or even breaking capital chain, which is even more collapsed. What's more, large and heavy products are by no means blue ocean, and competition also exists. Small and light products, because of fast delivery, can avoid long-term outages. At the same time, they can speed up the capital turnover rate. The funds occupied by one ticket of shipping can be turned over three times through express delivery or air freight. For sellers, don’t forget that time is also money.
3. Products priced between US$20-60. Products with this price range have considerable profit margins. They can not only gain competitive advantages at low prices. If they don’t want to fight price wars, they also have enough profit margins to support promotion and advertising. Even if they are brushing orders, consumers will feel that the price is not low and are willing to get this cheap. At the same time, this price range has the widest audience. At the same time, everyone is not particularly sensitive to prices and will not be able to make up their minds to buy because of price factors. Relatively speaking, competition for low-priced products is more intense, while audiences of high-priced products will be much less.
4. The updates are slow, and the seasonality and trend are not obvious. Sell a mobile phone film, and the new model will be released next year, and the film will be replaced. Selling a Christmas tree can only sell for a month a year, but selling a screwdriver set will not have fundamental updates in three or five years. Consumer demand continues to exist, and you can continue to sell, and every sales volume will become a competitive advantage.
5. The profit margin is large enough. Looking at the medium price of competitors, if you don’t have profits or even lose money, then give up.
Features of bad products:
1. The product is too big, too heavy, and the function operation is too complicated. This type of product either has too high freight costs or requires very high standards of after-sales service and guidance. If users cannot operate it, large-scale returns will occur. It is not recommended to choose.
2. Flammable, explosive, fragile, dusty, liquid, paste, and products with special standards. Sellers of this type of product either have difficulty shipping or are easily damaged during transportation. These will dilute profits and will also bring a lot of negative reviews.
3. There is a big seller to control it. Some sellers sell mobile phone films. Products that were originally without problems often receive a bunch of malicious negative reviews, because this category has been dominated by several big sellers. Some sellers sell Bluetooth speakers and receive malicious negative reviews directly. The reviews even directly guide users to buy at a certain home. There are products controlled by big sellers. Small sellers not only lack price advantages, but also are prone to attacks. It is better to avoid them as much as possible.
4. Involves infringement elements. Whether it is trademark infringement or patent infringement, these are time bombs. You may be able to explode the order in an instant today, but you will never know whether it will be a notice email that will arrive tomorrow or a restricted account will arrive first. There are many choices in operation. Not speculating or not taking chances should be the first choice.
The above is what are good products in operation and which are bad products analyzed from an operational perspective! There is no distinction between good and bad products. As long as there are customer needs, it is a good product. As long as it can operate successfully, bad products can also become good products! If you are still worried about your store or have no idea where to start, you can listen to the preview lecture on the online e-commerce operation , which will ensure that it will bring you a different e-commerce operation thinking!
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