#Laogao E-commerce Newsletter# [E-commerce Morning News on August 1] Jia Ling, a new social e-commerce strategy, became Suning's first spokesperson for group purchases; Tmall responded to stop investment: fake; ZTE Wang Xiang: The price of 5G mobile phones in the second half of next year is close to 4G; Kuaishou's average ban on accounts per day in July; Xiaohongshu responded to the investigation of medical beauty chaos in Nandu: a self-inspection has been carried out immediately...
E-commerce newsletter
1. Jia Ling becomes the first spokesperson for Suning Group Purchase
On August 1, Suning Pinzhu recently officially announced that the famous comedian Jia Ling has become the official spokesperson. This is the first spokesperson for Suning Pingo since its establishment one year. At the same time, Suning Pingo has also become the first social e-commerce company to sign an official spokesperson in the Pingo industry.
Zhang Kui, general manager of Suning Pingo, said that Jia Ling has outstanding acting skills, excellent audience relationships, approachable, and dares to make a breakthrough for her dreams. This personality coincides with Suning Pingo's concept of "worthy to fight, worthy to fight". Regarding Suning Group Purchase, Jia Ling said that she has always been troubled by what she eats, and the problem of Suning Group Purchase is solved. (E-commerce News)
2. Tmall responded to stop investment: fake
"Tmall releases <Announcement on the suspension of investment and closure of some categories>" on the Internet. In response, the Tmall investment team denied the rumors and stated that this is false news. At present, all major categories of Tmall are investing normally.
Regarding the investment promotion issues of Tmall pets that are particularly mentioned in the rumors, the industry waiter said that the investment promotion of Tmall pet food, pet supplies, Aquarium World and other categories is currently underway.
Tmall will reserve the right to pursue legal prosecution for companies that spread rumors and websites that reprint false information. (Danpi.com)
3. Debang Express proposes professional solutions for large-scale furniture express delivery
On July 31, Debang Express recently launched an integrated delivery and installation service in response to the installation needs of home logistics. In response to the personalized needs of home logistics, Debang Express has launched home logistics customization, such as providing customized packaging services for home products, full-process full-time customer service one-to-one service, etc.
In addition, Debang Express has also actively introduced new technologies such as AR volumetric squares, exoskeleton robots, digital twin centers, and driverless trucks to apply them to all aspects of home logistics, greatly improving the efficiency and quality of furniture large-piece services. (Europe)
4. ZTE Wang Xiang: The price of 5G mobile phones in the second half of next year is close to 4G
Wang Xiang, senior vice president and chief strategy officer of ZTE, said that ZTE has invested more than 8 years in 5G. "When we were doing 3G, we already defined 5G." Wang Xiang said that 5G and 4G have a lot of cost improvements compared to 4G, and there are two key points: the first is antennas, which are 50% more than 4G; the second is chips, which have not been mass-produced yet, which leads to a relatively expensive amount under the current state. "But I think this is a mature process. In the second half of next year, the price of 5G mobile phones will basically be close to the current 4G." (Sina Technology)
Internet news
5. Ofo scrapped small yellow car 5 yuan per car
According to August 1, in the Beijing garbage recycling market, the abandoned small yellow car was recycled at a price of 5 yuan per vehicle. According to the financial report data ofo provided by bicycle manufacturers, the cost price of each small yellow car is about 300 yuan. It is estimated that by 2020, at least 10 million shared bicycles will face scrapping, which will not only occupy public space and land resources, but will also generate at least 160,000 tons of urban garbage. (E-commerce News)
6. Kuaishou has banned accounts on average every day in July.
On July 31, Kuaishou released a report on the punishment of violating users and content in July 2019: On average, about 1,882 illegal short video content are cleaned up every day, about 907 illegal live broadcast rooms are dealt with on average, about 56 live broadcast permissions are closed every day, about 886 valid video reports are dealt with on average, about 479 live broadcast reports are dealt with on average, and about 898 accounts are blocked every day. (E-commerce News)
7. Hello responded to the hitchhiking fraud case: The internal verification is true, and it was a gang that induces users to commit the crime.
Hello responded to the previous Hello hitchhiking fraud case, saying that the internal verification of the case was true; it was confirmed that a small gang had been active on multiple online ride-hailing platforms for a long time, inducing users to jump out of the platform rules and even impersonating user complaint platforms for arbitrage. The evidence is almost confirmed and will be reported to the public security organs in the near future. (Tencent Technology)
8. Xiaohongshu responds to the investigation of medical beauty chaos in Nandu: self-inspection has been carried out immediately
July 31 news, recently, Southern Metropolis Daily released the investigation of "Inquiry into the chaos of medical beauty in Xiaohongshu: Using grass to sell placenta and other banned drugs to promote micro plastic surgery crash courses." In response to this, the relevant person in charge of Xiaohongshu responded today that he had immediately conducted self-inspection after seeing the report, and a large number of medical beauty promotion notes that were suspected of being illegal were removed, "and are still being cleaned up." (36Kr)
9. Moments advertising launches a limited-time promotion model
On July 31, the WeChat advertising team posted a message saying that in order to improve the flexibility of advertising delivery and better meet the promotion needs of advertisers in specific periods, the WeChat Moments advertising has been launched on a limited-time promotion model. Unlike regular exposure scheduled advertisements that require more than 12 hours of service, under the new mode, advertisers can set the start time of delivery (but cannot be delivered across natural days), and support a minimum of 4 hours of online. Currently, all advertising forms supported by the time-limited promotion mode of all WeChat Moments advertising exposure schedules can be delivered using the limited-time promotion mode. (IT Home)
Cross-border newsletter
10. Wish Express lowers the threshold for sellers and enters Latin America and Southeast Asia
Recently, Wish Express has launched a new registration process, which has greatly lowered the threshold for Wish sellers to join Wish Express ("WE") overseas warehouses. It is understood that the project provides sellers with front-end exclusive classified displays, small yellow car logos, promotional cashback activities, etc., to increase exposure.
It is reported that Wish will focus on promoting overseas warehouse construction this year, covering deeply the popular markets such as the United States, Europe, Latin America, Southeast Asia, and further improve local consumption experience and timeliness. (Hugo.com)
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