#Laogao E-commerce Newsletter# [E-commerce Evening News on January 10]

Evening information: Pinduoduo releases a guide to keeping cold: winter consumption is mainly about "warming the body" and "warming the stomach"; JD.com: The sales of IP joint-branded products in the first three quarters of 2021 increased by 91.8% year-on-year; Douyin 2021 Financial Content Ecological Report: The scale of financial interest users reached 150 million; Apptopia: Shopee became the global download champion of shopping applications in 2021; Amazon will launch a 5% sales return discount...

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E-commerce newsletter

1. Pinduoduo releases a guide to keeping cold: winter consumption is mainly about "warming the body" and "warming the stomach"

According to the news on January 10, the "Guide to Keeping Warmth - Popular Products List" released by Pinduoduo today shows that since the beginning of winter, winter consumption has mainly been "warming the body" and "warming the stomach". Among clothing products, female consumers account for more. In the popular product list, the top three are in clothing, shoes and boots, plush Martin boots, thermal underwear, and down jackets. Sales of medium and high stockings rose 68% compared with the same period last year, forming a new fashionable combination with fleece Martin boots. In addition, according to platform data, sweet potatoes, strawberries, popcorn, hot pot base and wolfberry have become the first choice for the "foodies" in winter. (E-commerce News)

2. JD.com: The sales of IP joint-branded products increased by 91.8% year-on-year in the first three quarters of 2021

In the first three quarters of 2021, the year-on-year growth rate of users and sales of IP joint products increased to 65.7% and 91.8%. From the perspective of consumer groups, young people are the main force of IP consumption, and the gender differences in IP consumption are also obvious. Female consumers buy more IP joint products, male consumers prefer sports and game IP, while female consumers prefer cartoon image IP. In 2021, young people aged 35 and under purchased nearly 70% of IP co-branded products, of which consumers aged 26-35 account for more than 50%. (E-commerce News)

3. Daily Youxian 33 stores in Tianjin are open normally twice the stocking and supply guarantee

According to Tianjin Online, the epidemic prevention and control situation in Tianjin has been severe recently. As a key enterprise for ensuring the supply of people's livelihood in Tianjin, MissFresh Tianjin Branch immediately opened a special line for anti-epidemic supply to fully ensure the supply of daily necessities for Tianjin citizens. At present, 33 stores in MissFresh are operating normally in Tianjin. In order to ensure the safety of personnel and goods during the delivery process, the front-line delivery staff and site staff in Tianjin area of ​​Youxian will take temperature measurements twice a day, wear masks throughout the delivery process, and the floor, operating table, delivery boxes, door handles, etc. of the delivery site will be disinfected at least twice a day in all directions without blind spots. (E-commerce News)

4. TikTok 2021 Financial Content Ecological Report: The scale of financial interest users reaches 150 million

According to January 10, Douyin recently released the 2021 Douyin Financial Content Ecological Report. Data shows that in October 2021, the number of Douyin Finance’s interest users reached 150 million, a year-on-year increase of 37%. From the perspective of age distribution, users aged 31-40 account for the highest proportion, and the total proportion of people aged 24-50 in the social core production and consumption exceeds 70%. Douyin Financial Interested Users are more concentrated in high-tier urban areas. Overall, the higher the urban level, the stronger the users' preference for financial content. (E-commerce News)

Internet news

5. Yunda Express announced that "Yun Heavy Goods" will be online

On January 10, Yunda Express recently announced that the new product "Yunheavy Goods" will be launched online. The product mainly targets goods with a single ticket of more than 68 kilograms and a deposit ratio of less than 1:3000, and will target the pure heavy goods market. It is reported that in the delivery process of Yunduo products, the waybill contains the words "Yunduo Goods" on the waybill, which is convenient for identification and reinforces the packaging of special-shaped goods; in the loading process, standardized transportation to ensure efficient flow of goods; in the transfer process, the on-road situation of Yunduo goods is monitored in real time, and the trajectory of the goods is accurately analyzed; in the delivery process, the goods are delivered to the door and delivered to customers on time to ensure customer experience. (E-commerce News)

6. Douyin e-commerce launches 14-day interest-free event for merchant loans during the New Year’s goods festival

On January 10, recently, Douyin Goods New Year’s Festival launched a 14-day interest-free event for merchant loans for the New Year’s Festival, with the coupons received from December 16, 2021 to January 16, 2021. In terms of usage, merchants can enjoy 14-day interest-free rights after the valid period. New loans must be divided into at least 3 periods. The interest of the first 14 days is deducted when the loan is repayed on time. If the loan is overdue or the loan is not completed before 1 period, the principal and interest-free coupon will automatically expire, and the user will no longer enjoy the discount. (E-commerce News)

Cross-border newsletter

7. Apptopia: Shopee becomes the global download champion of shopping applications in 2021

According to data from the application analysis platform Apptopia, Shopee is the world's highest downloaded shopping application in 2021, with a download volume of 203 million, ranking first among shopping applications; fast fashion e-commerce SHEIN is the world's second download volume, with a download volume of 190 million, an increase of 70% over 2020. In addition, Amazon ranks first in the number of downloads in shopping apps in the United States, but global downloads dropped from the first place in 2020 to fourth, at 148 million, down from the third-place Indian social e-commerce Meesho. It is reported that SHEIN2008 was founded in China and has now entered more than 150 countries and regions. Europe, the United States, Australia and the Middle East are its main markets. (E-commerce News)

8. Amazon will launch 5% sales return discount

On January 10, according to Amazon's global store opening official account, the "FBA) New Product Entry Plan" has successively launched five major discount benefits for the new product selection of FBA (FBA) released by sellers. Amazon will also add a new discount: 5% of sales will be returned for parent ASIN that meets the requirements, and will directly deduct FBA fees on a monthly basis.

It is reported that for goods of different sizes and categories, this benefit has certain differences in applicable terms. Specifically, for large items that meet the requirements of the plan, each parent ASIN can enjoy a refund of up to 5% of the sales of up to 30 items within 90 days; for standard items that meet the requirements of the plan, each parent ASIN can enjoy a refund of up to 5% of the sales of up to 50 items within 90 days; for clothing and shoe products that meet the requirements of the plan, each parent ASIN can enjoy a refund of up to 5% of the sales of up to 100 items within 120 days.

It should be noted that this benefit is only applicable to sellers who have completed Amazon brand registration (Brand Registry) in US, Japanese, European (Germany/France/Spain/Italia) and UK. (E-commerce News)

9. The import and export volume of Wenzhou Cross-border E-commerce Comprehensive Pilot Zone reached 11.66 billion yuan in the first 11 months of 2021

According to January 10, there are currently 16 enterprises in Wenzhou Comprehensive Bonded Zone, including Wenzhou, etc., and 113 cooperative e-commerce platforms such as Pinduoduo and Tao Distribution have been introduced, with sales exceeding 2 billion yuan last year. In the past two years, Wenzhou has successively launched four cross-border e-commerce export models: 1210, 9710, 9810 and 9610, realizing the full model of cross-border e-commerce direct mail and bonded import and export business, and local enterprises have taken advantage of "selling the world". Data from Wenzhou Municipal Bureau of Commerce shows that in the first 11 months of 2021, the import and export volume under the Wenzhou Cross-border E-commerce Comprehensive Pilot Zone reached 11.66 billion yuan, an increase of 891% over the whole year of 2020. (Yibang Power)

10. It is reported that the UK will strengthen scrutiny of cloud computing giants such as Amazon

According to reports on January 10, British authorities are preparing to strengthen supervision of suppliers as the UK system may suffer huge losses due to cloud service interruptions. In recent years, many UK companies have reached cooperation with the cloud computing departments of the above three companies to reduce IT costs. It is understood that in December last year, the cloud computing department encountered large-scale failures, resulting in interruptions in some websites and services, highlighting the potential threat to the financial industry. A large U.S. bank executive working in the UK said that since the severe failure, regulators around the world have paid more attention to cloud computing service providers. (Yibang Power)