What tasks do e-commerce operators do every day? Faced with so many jobs, are there any skills that can be done quickly and accurately? Many people know that operating a store is a relatively comprehensive job, and operators need to master all aspects of knowledge and skills. So what daily operation tasks should be done when operating a Taobao store?
I broke down my daily operations into four parts like this.
The first part is some specific work on the store;
The second part is to talk about some of my experiences and ideas from the perspective of personnel management;
The third part talks about experience from the perspective of process;
The fourth part is to propose some basic but macro concepts, reminding everyone to constantly raise their position;
E-commerce operations through the Internet
First of all, there are a few things to pay attention to in the daily work
1. First of all, you must know that some work needs to be done every day;
2. Some data need to be continuously observed within a certain period;
3. Some data needs continuous attention when doing activities;
4. Expanding channels when necessary will help increase business sales;
5. When some jobs can be replaced by technical means, provide timely demands to students of products and technology;
After allocating time reasonably, these tasks will not waste a lot of time, but they can help you understand the current situation of the store. When it comes to continuous observation of store data,
In fact, when doing operations, we cannot do without such a well-known formula:
Sales = traffic × conversion rate × customer order price
Store sales operation planning
In fact, as long as you do daily must-dos and pay attention to it in stages, the content you do during the event period will be very natural. It’s nothing more than planning and preparation for time and allowing partners to advance the progress of activities in an orderly manner within a reasonable time frame. In fact, in my values, compared to doing a good job of doing a good job of doing something, it is more respectable to make my friends not feel uncomfortable in the process.
The fourth point is relatively simple. When you are doing it very smoothly in one channel, you might as well start to divide the manager into expanding more channels. When several of your flagship stores are already operating normally, you might as well think about opening more specialty stores, specialty orders and expanding to other distributors in advance. The key to thinking here is that consumers can buy everything in one store, so why do they see so many stores when searching? What is the difference (differentiation) between these stores? Is the product different? Different prices or activity mechanisms? What is the difference in sales? Or is there a slight difference in service? With differentiation, different consumer needs can naturally be diverted.
Here, two small logics are emphasized.
1. Operations must experience its own products, services and processes in the entire process from the perspective of consumers.
The discovery is unreasonable and new suggestions are made at the same time.
For example, what is the login and registration process for your own website? When guiding users to supplement their own information, are they good enough?
2. Since the operation depends on the data every day, can we reduce manpower by using systematic means in a reasonable time?
Then the visualization of data also tests the operation personnel's ability to summarize and summarize.
All management will eventually fall on the executor. And one of the problems most companies face now is that they can never recruit the right people.
Try to recruit people from the perspective of consumers to achieve high conversion
So our principle of finding people is to find someone who seems to have good foundation and cultivate them into the right person. The good foundation here is not necessarily related to business capabilities. It mainly means that emotional intelligence should be good enough when it comes to initial contact. Be polite to others, express clearly, and logical thinking can be cultivated... If you look clever, it is perfect. Since you want to do operations, some knowledge systems should need to be gradually established.
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