How can Taobao operate to circulate traffic?

　　With the popularity of smartphones, customers use many software on mobile phones very frequently. People often use mobile phones more than they use computers, except for working hours. The reason is very simple. It is easy to carry on mobile phones and can almost replace all the functions of the computer. Taobao has seen this market and launched Taobao on mobile phones, which has led many customers to use their mobile phones to shop. The traffic of Taobao cannot be ignored, but how can we operate it to enable the store to achieve circular traffic?

　　1. Turn new customers into potential customers, thus becoming old customers who have completed transactions

　　For new and old customers, are there any reasons to keep customers after entering the store? You might as well set up a sign to tell customers that they will get coupons after they collect it. This is to enhance customers' desire to collect. After letting customers collect it, the system will recommend daily good stores on Taobao’s homepage based on customers’ habits, so that the traffic generated is more accurate. Moreover, for customers who have collected it, if there is a new store, they can also notify you in time.

　　You can also guide customers to add to the shopping cart and you can receive exclusive mobile phone coupons. If you can be interested in this, then the customer has the intention to purchase, and with the exclusive mobile phone coupon, the opportunity for transactions will be greater. If once the customer is added to the shopping cart, the system will recommend products based on customer needs at the bottom of the shopping cart product, which is also a channel that can increase the source of product traffic.

　　Improving customer stickiness allows customers to sign in at the time of day to win gifts or accumulate points.

　　2. Improve the return visits of old customers

　　When holding an event in the store, you can inform the customer that as an old customer, the product will be newly launched at the same time, and you can enjoy a double-layer gift by purchasing it with a wireless terminal. There are also times when there are official promotions, wireless users can also set up exclusive gifts to enjoy. Wetao must have interactions, but they cannot be too frequent, otherwise it will cause customers’ disgust.

　　3. Increase the proportion of customers

　　The new exclusives on Taobao can be set on Mondays and Tuesdays, and you can visit them on Saturdays and Sundays, which can also have a continuous effect on new products. For Taobao, the mobile phones are kept updated every week to create stickiness for interested customers. The awareness of activities should not always be low-price. What customers want is not low-price, but the most cost-effective one.