Nowadays, it is becoming increasingly difficult for Taobao buyers to get free organic search traffic. Although the express train can bring traffic to sellers, it is a paid promotion tool after all. The cost of obtaining more traffic is definitely not large, and it may not bring valuable traffic. So the key to obtaining organic search traffic for sellers now is to optimize Taobao rankings .
1. Follow the principle of word segmentation to optimize the title
First of all, Taobao uses word segmentation technology to identify each keyword in the title, so we need to optimize the title based on Taobao’s word segmentation. You copy the entire title of your baby to the search box of the store, and then right-click the title - review the element, so that you can see that every keyword can be correctly split; if not, you need to reorder and let each keyword be displayed so that the baby can rank high.
2. Optimize the keywords and bids of express trains
The most important optimization of the express train is to optimize keywords and their bids. Observe the keyword rankings in real time every day as much as possible. If the ranking drops, increase bids bit by bit until the ranking recovers; if the keyword traffic is low, then use words with high traffic to replace them, so as to maintain the stability of Taobao's ranking.
3. Optimize the main picture of the baby to improve clicks
The large display volume of the baby is not enough. If there is no click, it will be useless. Then it depends on whether the baby's main picture is attractive to the buyer. If the main picture wants to stand out, in addition to differentiating from the main picture of the competitors around it, it must also hit the buyer's pain points. What reason does the buyer have to not click on your baby? Isn’t it the purpose of improving the ranking of our babies?
4. Store weight is very important to Taobao ranking
Weight is a factor that affects the reputation of babies. Two babies with almost the same difference and those with high store weight are ranked higher. The store weight is determined by many factors such as the store's sales, conversion rate, DSR score, baby's collection and purchase volume, buyer's stay time, etc. Therefore, we can provide good store service, maintain new sales, and maintain good sales rate based on these factors. The baby's attributes and categories must not be filled in incorrectly, so that the store weight can be improved and the baby ranks first.
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