Only by using these three points in Taobao operations can sales be significantly improved!

　　The reason why merchants operate Taobao is that they hope that there will be more and more traffic and transaction volume will become larger and larger. To make customers complete more transactions, you need to think about how to do Taobao operations. In fact, the reason why customers make transactions is definitely because they meet customer needs, which is the most successful Taobao operation .

　　1. Before operating Taobao, first understand customers’ shopping habits

　　Taobao's traffic accounts for a large proportion of wireless terminals, so many merchants attach great importance to wireless terminal traffic. Because Taobao can use Taobao on mobile phones in fragmented time, the most popular categories include food, clothing, and other things.

　　If you want to understand customers’ shopping habits and thus carry out operations, you must treat yourself as a consumer and operate every step. If I want to buy a product, the first thing is to search for keywords. By searching for keywords, a large number of products can pop up, and then look at the main picture. The attractive main picture can be clicked to enter the treasure page.

　　After entering the page, you will first browse the remaining main pictures to see if they meet your expectations. If you meet your expectations, you will start browsing the baby details page. If the part on the baby details page can arouse your interest, you will choose to browse or place an order directly. If you feel interested after browsing, you will go to the evaluation area. If most of them have good reviews or meet your expectations, you will naturally choose to buy it.

　　From this shopping process, it can be seen that customers first need to search for the product through the title, then the main picture, baby details page, and comment area. Therefore, Taobao operation must start from four aspects: title, main picture, baby details page, and evaluation area.

　　2. What are the four aspects of customers most concerned about? Only by understanding them can you carry out Taobao operations.

　　In fact, it goes without saying that the selling point of the product is definitely the point that customers care about the most or the pain point. If you want a customer to buy a product, you need to give the customer a reason or let the customer know what problems these selling points can solve. This way, the Taobao operation will be successful.

　　3. Taobao operation has developed these four aspects, how to grasp the points that customers care about

　　For product title, imagine putting words that customers do not often search for on the title, and naturally they will not be searched by customers. Therefore, the title should combine the popularity, popularity, conversion rate, collection and purchase, etc. of the customer search terms to write a title with a great chance of searching and a good ranking.

　　The main picture of the product must not only be attractive, but also have several key points of the product. Attracting people can only allow customers to stay on your main picture for one more second, but if you tell customers what the product is good, it will attract customers' interest in clicking. Of course, there should not be too many of this point, so that customers will not choose to browse product pages if they cannot grasp the key points.

　　Baby details page, this is what the customer will have after reading the main picture, and this is to answer the questions for the customer. Here we need to cater to the customer's psychology and create a baby details page. Since there are customers who want to see it, the product must be displayed.

　　In the evaluation area, this section can greatly affect whether customers purchase. If the customer sees the main picture and the baby details page so good, but the customer reviews are all bad, then the customer will naturally have no interest in purchasing. Therefore, we must pay attention to the evaluation area, and even if it is a bad review, we must explain and guide customers. Recommended reading: Taobao operation will be done without avoiding 3 misunderstandings