How to optimize Taobao hot products? 【Taobao operation】

　　Although popular products will go through a process similar to "birth, old age, sickness and death", is there no need to optimize the popular products? How can you create your next hit product? So don’t be afraid of optimizing hot products. As long as you find the right point to optimize, it will not only extend the "lifetime" of hot products, but also increase its value.

　　For the optimization of hot products, we first need to look at 3 data:

　　1. Source of traffic for hot products

　　The most important reason why we dare not optimize hot products is that we are worried that the more optimized the traffic, the less traffic, so we must start from the source of traffic. After knowing the traffic source and proportion of popular products, if the traffic of the natural search is small, then you need to optimize the title keywords and delete words that do not show traffic; other free traffic depends on optimizing the main picture. If the paid traffic is small, then increase the bid.

　　2. Click rate of hot products

　　After the hit rate is created, if its click-through rate drops quickly, it is very likely that there is something wrong with the main picture. First of all, the optimization of the main picture cannot be made much changes. It should be optimized around the target matching crowd. It should be more prominent in the selling points and advantages of the popular products. After testing with the direct train, replace the one with the best click rate, so that the click rate of the popular products can be increased.

　　3. The conversion rate of hot products

　　The hot product details page mainly affects his collection purchase rate and conversion rate. In fact, you are not worried about the optimization of the hot product details page. As long as you don’t change your baby, there will be no big problems; if you are really afraid, then optimize it a little every time. However, before optimizing, you must know which content can bring you conversions. Keep these contents before optimizing so that the conversion rate will not decrease instead of rising.

　　It is not that the hot products cannot be optimized, but that they need to find the right points to optimize. This will not only bring more traffic and sales to the hot products, but also lay a better foundation for the creation of the next hot products and enhance its well-known value.