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A big earthquake in the e-commerce industry! Taobao categories are cleaned up, sellers are wailing_E-commerce operations

2018-03-22

  The e-commerce industry's earthquake

  Yesterday, according to netizens, a major earthquake occurred in the e-commerce industry! ! !

  I heard that the men's clothing category in a certain state was wiped out! ! !

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  Men's clothing stores involving brushing orders have become the focus of attention this time! Some netizens said, "In an instant, the entire industrial belt here was arrested!"

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  As expected, not long after, the news of "hard casualties" in the circle of friends was swept the screen, and Xintang E-commerce and Shishi E-commerce were even more purged.

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  The store with serious order brushing circumstances was deducted 48 points and banned the store, and there was no entrance to appeal. It seems that the platform is really furious this time!

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  Category cleaning will continue

  It is understood that some netizens said that this situation will be like this one or two times a year, mainly targeting stores with high repurchase rates, and strictly checking the phenomenon of old customers making up orders (that is, users who circle their own circle to brush orders)

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  Many sellers regret it. This road should have been cut off long ago, but they didn’t make up their minds. Now it’s too late to regret it! ! !

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  In addition to men's clothing categories, all categories will be cracked down one after another! Some netizens revealed that the 3C category and the lamp category may be the next target of attention. Sellers for related categories should be more careful during this period.

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  The above revelations have not been officially confirmed by the publication date, and Lao Gao will continue to pay attention to them in the future.

  Kind tips

  Alibaba has always maintained a severe attitude of punishing orders, regardless of time, category or region! Here Lao Gao must remind the merchants:

  For some businesses that are addicted to brushing orders and cannot extricate themselves and have a fluke mentality, they will break when they are broken. At the regular meeting in 2014, Lao Gao proposed that we should take the right path, pay attention to product quality, improve operational and enterprise management capabilities , and provide good reputation and influence, which is the future development trend of e-commerce.


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