1. The first stop of the new year of Laogao E-commerce Club
Time: March 25th to March 26th
Location: Shanghai, China
Participants: More than 800 offline enterprises and e-commerce sellers, including more than 200 well-known brands and more than 300 companies with annual sales of over 100 million yuan. This event only accepts registrations from online and offline companies, Taobao Crown Sellers, Taobao Jinguan Sellers, Tmall Merchants, JD Merchants and other e-commerce platform merchants.
Special emphasis: In order to adhere to a pure communication atmosphere, third parties are not allowed to join.
Party Goal: The e-commerce war in 2018 has begun, the Internet has changed, e-commerce has been redefined, and new things have flocked to it. New retail is the only one; cross-border e-commerce is ushering in breakthrough development; omni-channel strategy is becoming more and more intense; social e-commerce emerges...
2018 is bound to be a year of disruption and drastic changes in the e-commerce industry. Only by accumulating energy reform and innovation, and joining hands to embrace changes can we go further and better on the road of e-commerce. The 40th regular meeting of Laogao E-commerce Club, from trend interpretation to management and operation, helping e-commerce succeed.
2. Introduction to Laogao E-commerce Club
Laogao E-commerce Club is affiliated to Shanghai Xuanming Network Technology Co., Ltd. and is an official club supported and recognized by Alibaba. The club specializes in providing services such as network expansion, training and learning, experience exchange, offline gatherings, etc. for mid-to-high-end merchants on Taobao, Tmall, JD.com and other e-commerce platforms, which can expand business opportunities and network of networks, thereby enriching and enriching the career and network of club members.
Club purpose: unity, mutual assistance, sharing, and development. With the improvement of club members' performance and competitiveness as the core, we will work together to help members who are in difficulties, strive to help them solve practical problems, adhere to the principle of caring for each person in trouble, fully support the development of each member of the club, and inject strength into the development of each member.
3. Meeting highlights
Highlight 1: Official interpretation
How to play the details of Alibaba’s new version? What exactly does JD’s new department’s Borderless Retail Empowerment Division do? What kind of bloody storm will the "WeChat" platform jointly established by JD.com and Meili Group cause? The official meeting of Alibaba, JD.com and Weixuan were present in person to exclusively analyze the new direction in 2018.
Highlight 2: Trend inventory
New trends in the new year, new e-commerce new directions. Alibaba’s revision and JD layout are drastic; community marketing, content marketing, fan operation, hot product creation, and e-commerce team creation continue to be hot topics; Diamond Exhibition, Direct Train, and Juhuasuan are closely behind. The March regular meeting "accumulates momentum to innovate the future of fusion" and takes you to take stock of the new trends and new ways to play e-commerce in 2018.
Highlights Three: Professional Lecturers
The March regular meeting invited professional lecturers to attend the scene, with a temptation and guidance style and professional and meticulous theme explanations, and will carry out the learning to the end and implement the details. A number of e-commerce lecturers such as He Man, Junying, Baiyun, Cotton, Yuner and others talked with you on the spot! (Please be sure to know the Disclaimer of the Cooperation Lecturer of Laogao E-commerce Club)
Highlight 4: Group interaction
Special session of the March regular meeting - group interaction. The scene was divided into groups of more than 10 people, with two days and two nights of contact and communication to build a bridge of connections. No matter if you are an e-commerce rookie or an industry master, the on-site group will interact together, and drink and talk... learning is the main focus and connections are the auxiliary to help e-commerce succeed.
4. Some e-commerce celebrities who participated in this regular meeting
Military Eagle
Director of Sole Brand Community Operations
1. Exploring the value of old customers is more important than direct traffic.
2. Cultivating brand fans is more important than studying search SEO
3. Adding WeChat channels is more important than blindly fighting a price war
Xiaofei
Mini Program E-commerce with 1 billion daily active users - How social e-commerce brings new traffic to brands
1. Why is capital chasing mini-programs
2. The difference between traditional e-commerce and social e-commerce
3. How to use mini programs to quickly fission
Mail
Vice President of Meili United Group
Talk about the development trend of social e-commerce from Weixuan
Case: Micro-select core business model
Yang Yifan
General Manager of Marie Dejia E-commerce, domestic cosmetics brand
Content marketing strategies and methods
1. How to reach new customers through content marketing
2. How to maintain old customers through content marketing
3. Marketing analysis of hot events
There are more mysterious guests of Alibaba and JD.com here, which is not convenient to reveal to everyone.
Five, past reviews
The future has arrived, and huge traffic dividends are right in front of you, but the asymmetry of information is destined to make some people return regretfully. 2018 is bound to be a year of disruption and drastic changes in the e-commerce industry. Only by reforming and innovating and joining hands can we go further and further on the e-commerce road. Circles are the latest techniques. Good products must have the confidence to succeed!
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