Taobao festival promotions are dazzling, how to stand out

　　With the upcoming Golden Week, more and more e-commerce festivals will be available later, and promotional activities will also increase. Promotional activities have always been done by merchants. Whether the store has traffic or does not have traffic, they are willing to do promotions. There is traffic that hopes to have more traffic, but there is no traffic that hopes to attract traffic through promotions. Since Taobao merchants all want to do Taobao promotions, there were also many types of Taobao promotions at that time. Many merchants made promotions in terms of prices, forms, themes, old customers, interactions, etc. If you want to do a good job in Taobao promotions and do more distinctively, you should pay attention to what good and what are the promotional methods.

　　1. What should you pay attention to when doing Taobao promotions

　　1. Promotional quantity

　　Often, if the promotion is unlimited, then the customer does not have the urgency to buy it. If the quantity is limited and the countdown is set, it will give the customer a sense of urgency, so that the customer's order time will be shorter.

　　2. Promotion must have characteristics

　　Taobao promotions without characteristics will be submerged in the tide of the Taobao market, so you must establish your own characteristics. Features can be reflected in gifts, packaging, discounts, discounts, etc., so that a successful promotion can be achieved.

　　3. Promotions must also control the atmosphere

　　Promotions cannot be promoted for no reason, they must use some reason. For example, it is the upcoming Chinese Valentine's Day, so to create a romantic atmosphere, you can use pink, romantic purple, etc. to express the festive atmosphere. The atmosphere should also be personalized, focus on promotional methods, and light on product functions.

　　4. Promotional goals must also be set

　　What effect is expected to achieve for promotions over a period of time? How can you know whether the promotion is effective without setting good goals?

　　2. Taobao promotion method

　　1. Change the form of price

　　This requires real discounts in price, such as how much you spend, how much you add, how much you get for the product, how much you discount the whole market, etc. These are ways to drive customers to spend better.

　　2. Make customers feel urgency

　　To give customers a sense of urgency is to shorten the time for customers to complete orders, such as limited time, limited quantity, and stepped promotions, so that customers can place orders shorter.

　　3. Other categories of promotions

　　There are theme-based, old customer feedback, and interactive methods. These can be selected for a specific time, allowing new and old customers to increase their stay time in the store.

　　When we are doing promotional activities, we must focus on store traffic and store sales as the main purpose. The data in store operations is also very important. Only when we fully grasp it can we do a good job in e-commerce promotional activities and e-commerce operations.