The Taobao store operation was unsuccessful? Pay attention to the following 6 reasons

　　Nowadays, it is easy to get started with a Taobao store, but it is difficult to run a Taobao store well. In fact, there are more or less common reasons for the failure of Taobao store operations. Remembering these reasons will help avoid some detours from predecessors. Let’s take a look at some suggestions summarized by Lao Gao’s e-commerce circle.

　　Reason for failure in Taobao operation: The store’s products are very complicated

　　At the beginning, Taobao was basically a grocery store, but now consumers are more focused on being dedicated. For example, maternal and infant products, if your store has men's clothing, electrical appliances, and milk powder, then you think customers will choose your store to buy them, but they won't. Because your store gives customers the feeling that it is unprofessional, you should be specialized if you want to do it. For example, the store operates maternal and infant products such as milk powder, diapers, baby clothing, etc.

　　The second reason for the failure of Taobao operation: The store’s product price positioning is too different

　　It is difficult to locate the crowd if the price difference of the product is too large, which will greatly reduce the effect of subsequent promotion. For example, when a store sells women's clothing, the lowest price is 50 yuan and the highest price is 1,000 yuan. What kind of people should we target for such a big gap?

　　The third reason for the failure of Taobao operation: the store has no reasonable division of labor, and you do everything alone.

　　If the store first emerged and had limited funds and did not have enough funds to recruit people, then there was no way, so I could just take on multiple positions. But if there is a slight improvement in the future, you will still keep doing it alone, and you will not be able to do many things and do many things professional enough, which will not meet the needs of the store for better development in the future. At this time, you need to gather talents from all walks of life to help you. The most indispensable positions are operations, promotion, art, and customer service.

　　The fourth reason for the failure of Taobao operation: Just seek low prices

　　In order to control costs, many merchants do not hesitate to pursue low prices. But you can’t just open a store with low prices. You should also know that there are no good products at a cheap price, and good products are not cheap. For example, when choosing a low-priced express, it may bring you customer complaints, damage to items, bad reviews, etc. Is this not worth the loss?

　　Reason 5 for failure in Taobao operation: Thinking that traffic is the fundamental

　　Many people think that stores cannot survive without traffic, so they spend money to import traffic by improper means. This approach is wrong. Before importing traffic, have you ever thought about how to convert these traffic? You must first do the main picture, title, details page, evaluation, marketing plan, etc. to achieve high conversion. Do these first, it will be easier to obtain traffic and it will be easier to form conversions.

　　Reason 6 for failure in Taobao operation: No attention to customer needs

　　For example, when designing copywriting and marketing plans, we did not consider the real needs of customers. There is also the fact that you are unwilling to compromise with customers. For example, if the customer wants you to give a small gift or tell you a reason to sell your product, and you refuse it, then how can you succeed?

　　The above are 6 suggestions summarized by Lao Gao for everyone. What Taobao operation is most afraid of is taking detours. As long as you find the right direction, the store operation is also very simple! Join Laogao E-commerce Club , communicate and learn from Taobao store experts up close, and quickly build your own store operation system!