Let’s take a look at this problem and drive traffic through the express train, but there is no conversion rate.
What we consider in this question is whether there is any conversion when we search for it. If there is no conversion or it is difficult to convert, the problem may not be just the reason for the direct train. If there is a conversion when the search is to open the opening position, there is indeed no conversion, then there is definitely a problem with the direct train.
In fact, the direct train is just a traffic diversion tool. It does not have direct conversion function. It only has to guide precise traffic into our store.
Whether it can be converted is related to the sales, evaluation, and product style of the product, especially the sales of the baby, because there is a hidden mechanism in the sales volume. For example, the number of payers for a product is 20, then after opening the baby, you will not find that the monthly sales volume is about 20. If the number of payers is hundreds, the monthly sales volume will also be hundreds after opening. Just like Taobao restricts you, you will be given so many orders in a month.
1. Many people also say it is a style. What I want to say is that the problem of bad style should be solved when selecting products. Since the choice is to be recommended, the style must be chosen as a good one. 1. First, through market conditions and other tools and your understanding of the product, we will find our target customers, including the average customer price, age group, gender, where the consumption level is, and where the products are sold. For example, most of the cotton jackets are bought in the north.
2. Find some of the second-level words that are most relevant to the product. You can find third-level words in major categories. If you show them more than one thousand, you can record them in a table. If you can’t stand the big words in the early stage, it is not recommended to start with big words.
3. Find the daily trading golden time, you can look at the industry's daily trading volume. The time period for burning high transactions will be much better than when burning in the middle of the night. Use the time-sharing discount.
Today's express train will be shared here. In fact, the express train is not as difficult as everyone thinks. We cannot drive a good car, but we just can't figure out some cognition and ideas. If you want to develop your own ideas, you need to look at other people's ideas and then slowly become your own.
Let’s learn about the gameplay and changes of Taobao this year. 2018 should be said to be a year for Taobao sellers to be more and more sad. Because Taobao rules are getting more and more perfect, it is not easy to do sellers who have done well in the past few years. Why is that? Because Taobao rules have been changed, Taobao also hopes to develop its platform better and better, so many bad things will be blocked or released. So how should we play and follow Taobao.
What is a Taobao store without source?
As the name suggests, opening a store on Taobao without source of goods means not keeping stock, not stocking up or shipping. The entire e-commerce platform (mainly 1688 and Taobao) is our source of goods. We use certain product selection methods and use auxiliary software to continuously upload treasures in Taobao stores in batches. We rely on Taobao's traffic support for the shelves of new products to obtain traffic. There is no need to obtain orders through large amounts of orders or direct buses and other money-burning methods. So whether you are a novice or a veteran, this source-free mode can be operated.
We know that as Taobao’s requirements for stores are becoming increasingly strict, the application for stores is becoming more and more stringent, so how to protect the store from being wasted is becoming very important. The large-scale distribution model is like a grocery store opened in a store. The number of products on them is not easy to optimize, which can easily lead to illegal deductions of points in the store, and a vicious cycle, until the store is blocked. After Taobao has been updated many times, it has faced theft of pictures, counterfeit sales, store closures, secondary authentication of other people's ID cards, etc., which has led to a reshuffle of a large number of people, which has led to the emergence of a refined source-free model.
To put it simply, the original work is made more detailed by fine operation of the store. In fact, it is a small store skill formed by the old store through years of experience, and the knowledge here is great. These include improving traffic, product quality, product quantity, baby delivery time, placement location, creativity, landing page, etc., these are all small tips in it. For us novices, we may not know these concepts, so we need to prepare enough mentally to meet the challenges.
The purpose of fine-grained operation of a store is to move your "grocery shop" closer to the direction of a regular store, so that others can no longer feel disgusted after searching and seeing your store. The main business of the store is accurate, has high weight, has a lot of traffic, and has high conversions, allowing you to create a regular store without a source of goods.
As the name suggests, this operation quota is to teach you how to manage a store. In simple terms, it is a single product. The way to play a large link is to introduce core traffic and convert it to a boutique store by a small amount of main products. There is no need to open a direct train, no need to spend money on advertising in the store, and it is purely technical operation. Fine operation technology is independent. Whether it is an ordinary C store or a village store, it can be operated. A normal single store creates 5-10 big links, with 8 or 15 orders per day, or 20 orders per link! The average profit per order is about 30%. As long as you study hard and operate the order carefully for a day, it is not a dream.
What the refined operation method does without source of goods is to create high-quality categories and large-link products, with high security, high traffic, high visitors, high conversion rate, and high sales. There is no difference between building a shop and building a high-rise building. If the foundation is not stable, it is difficult to build it up any further. If the foundation is stable, there should be no problem with how high the floor is built. No one's store can eat a big fat man in one bite. Learning the correct store operation is the king.
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