This Taobao store reveals its ultimate secret weapon and intercepts tens of thousands of free traffic! _Shop operation

　　The most popular one recently must be the Alibaba version of Pinduoduo launched! Although both Alibaba and Pinduoduo deny this matter, it is not impossible from the perspective of Alibaba's user level. If Taobao's special price version is launched, is it an opportunity or a threat?

　　Let's first look at a simple set of data:

　　How many users are there on Taobao? About 800 million?

　　How many users do WeChat have? About 1.2 billion?

　　How many users are there in Pinduoduo? About 400 million?

　　As a mobile social exchange volume concentration camp, WeChat has always been a hot commodity in the eyes of all walks of life. Whoever takes it first will gain an advantage. Many Taobao stores will retain a large number of old customers after long-term operation. Due to the limitations of the functions of Taobao platform, the transaction relationship between merchants and customers is much higher than that of social relationships. Merchants cannot be active in their stores for a long time, so they can achieve high-frequency interaction, and it is difficult to achieve unified management in the case of multiple stores.

　　Therefore, smart merchants have led store customers to their WeChat personal accounts, established countless buyer welfare groups, and obtained community traffic through various ways to attract fans, reduce promotion costs, and increase repurchase rates.

　　However, WeChat personal accounts also have their drawbacks, such as the personal accounts have a cap of 5,000 people ; it is inconvenient to switch between multiple accounts; the number of friends makes it difficult to judge the value of customers and difficult to achieve refined management; the lack of marketing interaction activities to activate customers; daily customer maintenance consumes a lot of manpower, material resources and financial resources , which also makes many Taobao sellers have a headache.

　　As the saying goes, there are policies at the top and countermeasures at the bottom. Many merchants have used the community marketing tool - Juketong to perfectly solve the above problems and easily harvest a large number of new and old customers (add WeChat: daoshuzl to learn about specific strategies)

　　How to efficiently accumulate store customers?

　　How to continue to activate customers and make customers a loyal fan of the store?

　　How to increase the repurchase rate of your old customers?

　　New customers become old customers, efficiently improving evaluation quality

　　Open up the WeChat Taobao barrier, Juketong backend automatically imports customer orders, WeChat performs the daily friend addition task, retains 60% of store customers; in the name of giving customers preferential treatment, it automatically re-evaluates and cashbacks on the WeChat side, and without increasing labor costs, it is safer and more efficient to improve the evaluation quality.

　　Moreover, the possibility of a customer re-adding with different WeChat is greatly reduced. Adding on one device, the next device will not be added again, and it will automatically deduplicate it, eliminating the repeated marketing of a customer and enhancing customer favorability; accurate statistics of daily data are facilitated for analysis, and after addition, you can perform good review cashback activities to improve the quality of evaluation.

Multi-dimensional grouping, precise marketing for thousands of people and faces

　　Bringing customers in is only the most basic step. If you want to use it for your purposes, you must do a good job in precise marketing. Birds of a feather flock together, and different customers are interested in the product. Some customers are more sensitive to prices, while some customers care more about the functions of the product, and some even tend to be additional services.

　　Juketong automatically divides buyer groups through accurate calculations of big data, divides transaction time, amount, average customer price, etc. in different dimensions. It can filter target users from the group or label dimensions, and push different copywriting with one click . While retaining customers, it is easier to trigger secondary purchases. In addition to automatic grouping, you can also label some special groups such as order brushing and Taobao agents to ensure that some discount and event information will not be wasted. (Add WeChat: daoshuzl to learn more)

Multi-account smart cloud chat, more efficient and convenient dialogue

　　I have a friend who started using WeChat personal accounts to maintain customers in 2017. He has 14 WeChat accounts on his hands, which is very difficult to manage. He tags, chats, posts to friends, and does activities. After a day, he is all on it, and he is often full of loopholes. This one forgets to send red envelopes, and that one forgets to mark.

　　In regular stores, stores cannot achieve continuous customer interaction , and WeChat does not support multiple accounts on one interface. When the WeChat fan base becomes larger, the store will have problems of untimely customer management due to human and energy.

　　To solve this problem, Juketong’s WeChat personal account has specially launched a smart cloud chat function, which supports WeChat accounts to open multiple screens on the PC side, which can realize the aggregation of chats for multiple accounts, and manage them at the same time by single people, helping merchants save manpower and time greatly and quickly improve customer response time. The chat interface can also set up one-click quick reply words.

　　At the same time, this function can also mark WeChat friends portraits and bind shopping accounts, allowing merchants to read customer information in seconds when talking to users, and closely connect social relationships and shopping relationships, thereby helping merchants to highly connect social users.

Combined with the official account activities, customers can quickly return

　　Using the WeChat official account as the event carrier, the personal account follows up . Through some Juketong special festival activities, big turntables, the most beautiful buyer show, new product labels and other activities, the official account combines the personal account to promote and distribute it to attract new and old customers to participate. During the event, merchants can set up store cash rebate coupons, coupons, cash red envelopes, and physical prizes as rewards. (Add WeChat: daoshuzl to learn about practical cases)

　　Merchants can also set corresponding usage thresholds for coupons to increase the usage rate of winning customers. Or set the usage time for the coupon to achieve harvesting at the same time. As the carrier of activities, the distribution of discounts and cashback coupons can be automated, while the personal account plays an auxiliary publicity and maintenance role.

　　The platform traffic dividend has gradually disappeared, and the era of social e-commerce traffic dividend has arrived. If merchants do not invest in the layout of community and content marketing as soon as possible, they will be surpassed by their peers sooner or later.

　　Juketong has initially helped merchants to connect WeChat and Taobao stores, establish the integration of shopping and social relationships, to the WeChat personal account launched now, helping merchants better operate community customers . Juketong starts from the actual needs of merchants and constantly updates and iterates its products, helping merchants truly establish a multi-channel e-commerce community user marketing operation system and seize business opportunities in the era of community dividends.