What are the tips for making the main picture of your baby?

　　When buying on Taobao, buyers will compare many sellers' treasures. The reference object for comparison is the main picture, so the first impression of the main picture becomes a very important factor in whether the click-through rate is high. The drawing mainly involves the artist's tasks. As an operation, we can provide our own main picture suggestions to the artist from the operation routine. Because this way, the process of communication with the artist can be omitted and the operational ideas can be better reflected in each picture!

　　The core of a good main picture is: while meeting the buyer's eyes, it is well-known to strengthen the buyer's psychological needs to purchase.

　　Let’s talk about the skills of making the main picture of your baby.

　　1. Start with product attributes

　　Highlighting product attributes is a very high understanding. When searching, buyers mostly see your product based on the attributes of your product. If you enlarge the characteristics of the attributes in the main picture, on the one hand, it attracts buyers' attention, and on the other hand, it can also allow Taobao to mark you more accurately.

　　2. Highlight the characteristics of buyers

　　Many products are likely to be a certain type of specific people, and most of them have common social concepts and values. At this time, find a way to highlight your main picture to prove that my products are what our group of people need. For example, your main picture can be literary style, professional style, campus style, etc.

　　3. Highly selling points

　　A good main picture directly displays highlighting the core selling points and dispels the buyer's main concerns. For example: men's bags, what people who buy bags care about is whether there is a large space inside and whether there are many zipper partitions? Or is it important to put the headphones in your mobile phone to facilitate listening to music? Is it waterproof? There are even anti-theft locks, etc. Some sellers cannot refine their selling points because your selling points are just what you think is the selling points, not the selling points that most buyers want.

　　4. Differentiation relative to the main picture of competitors

　　Including: background color difference; angle visual difference; detail size difference; scene difference; model difference, etc. This is not explained much, but is to use the differentiated main picture to give priority to attracting buyers to choose clicks.

　　5. The power of creativity

　　Good creativity works twice the result with half the effort. In fact, when buyers search for the products they want, most of the products displayed on Taobao are similar in appearance and functions. At this time, a striking creativity will often stand out and achieve unexpected results. But there is a time limit for creativity, because the reason is very simple. When a good idea is born, many sellers will imitate it. Then as time goes by, the previous ideas will no longer be "new". So we need to constantly generate new ideas.

　　6. Price promotions

　　The direct display of promotional strength in the main picture can often directly reach the customer's psychology. So if your price strategy allows, you can design the intensity of promotions, discounts, coupons, etc.

　　7. Show the strength of the gift

　　For example, when we go shopping in supermarkets, we often encounter the price and quality of product A and product B. However, B has gifts, and the gifts are just what I want to buy recently or use later. So I chose Product B. The same is true on Taobao. The main picture shows the strength of the gifts, which can stimulate buyers to choose us first. This requires us to have a good analysis of the purchasers and choose a good giveaway marketing strategy.

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