Jack Ma: E-commerce must be the future!

　　According to the Ministry of Commerce, the national online retail sales reached 7.18 trillion yuan in 2017, ranking first in the world, with a year-on-year growth rate of about 32.2%. In the environment where development of all walks of life across the country has slowed down, e-commerce has grown against the trend, and its growth rate has even exceeded five times the national GDP!

　　Jack Ma said at the Davos Economic Forum: "E-commerce must be the future!" Yes, e-commerce will only get better and better, but it will also get more and more intense! ! !

　　Recently, Yibang Dynamics issued an article saying that some industry insiders said that Taobao is preparing mini program modules and will be launched around March.

　　As we all know, mini programs are an important foundation for WeChat to build a business ecosystem. Once it breaks out on a large scale, it will make up for WeChat’s shortcomings in the e-commerce field.

　　But how could Alibaba, also a top domestic giant, let this wave of trends be left alone?

　　As early as August 2017, Ant Financial's Alipay APP began public beta of related mini programs, but it seems that it has a low presence at present. So at this moment, Taobao has reported another news about testing mini programs. What is the intention?

　　Is it a track migration? Or internal struggle? The outside world is not yet aware, but according to key sources, Taobao is bound to promote mini-programs.

　　If the news is true, then many fragmented scenarios on Taobao will have a complete product system, and the usage scenarios will hopefully be further extended.

　　WeChat version of "Taobao"

　　After the establishment of a new e-commerce platform "WeChat" based on WeChat, Liu Qiangdong (JD.com), Ma Huateng (WeChat) and Chen Qi (Beautiful United) in its same camp have created a "segment attack" against Jack Ma.

　　Moreover, based on WeChat's 980 million monthly active users, Weixuan contains huge imagination space and traffic potential energy. Once it explodes, the huge traffic dividend will instantly give birth to a brand new but similar e-commerce platform, and Taobao's e-commerce market will be further eroded.

　　Yes, "new but similar".

　　Brand new means that it can complete all aspects within its decentralization, fan accumulation, and WeChat.

　　Similar refers to similar models, WeChat’s massive users, JD.com’s supply chain, and Meili United’s social e-commerce experience. Adding these three together, the WeChat version of “Taobao” is about to emerge!

　　Taobao version of "WeChat"

　　In fact, whether it is recommended to choose Weixuan or Taobao, it is inseparable from the mini program. As we all know, the mini program is actually based on the opportunity of WeChat official accounts, and Alibaba took it over and copied it. The brand account launched by Taobao before is equivalent to the WeChat official account.

　　Taobao launches mini programs in the hope of enhancing user stickiness and frequency of use, and further extending usage scenarios. In this way, a series of fragmented information such as live broadcast, Weitao, brand account, store account, etc., such as serial connection, purchase conversion, etc. can operate within a product system.

　　Some industry insiders joked that Tencent is becoming more and more like Alibaba now, and Alibaba is becoming more and more like Tencent.

　　The mini program has only been in full swing for more than a month, but the scenario-based approach of "going and using" seems to be the development trend of the new era. Although Zhang Xiaolong did not agree that the mini program was specially designed for e-commerce, some developers have set their sights on this big cake.

　　Jack Ma’s advance layout undoubtedly proves the huge potential of mini programs. This time, Alibaba and Tencent are head-on competition. Let’s wait and see what changes will happen to the market!

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