In 7 years, from 0 to 10 million, let’s see how the rural guys counterattack!

　　In 2010, China's e-commerce industry officially entered a period of great development with accumulated strength. China's e-commerce industry is developing with each passing day, public platforms have become a new battlefield, Taobao's Double Eleven record is refreshed every year, and vertical e-commerce and social e-commerce are emerging one after another.

　　The prosperity of giant companies has also led to tens of thousands of small and medium-sized sellers. Many people seized the opportunity and changed their destiny from then on. The member I will introduce today is Guo Qiang, the person in charge of Bosiyuan Book Store.

　　Tmall Bosiyuan Book Store Tmall Bosiyuan Book Store

　　Wolf, an admirable creature

　　When I first chatted with Huo Lang, I felt that he was a little taciturn, unlike other members, who would talk to you all the time. I thought this meeting would be difficult, but when I really talked, I realized that I was wrong.

　　His name is Guo Qiang, and his name is Huolang. He is only in his early 30s, but he has been in the e-commerce industry for seven years. He has gone from a fledgling rural guy to now establishing a Bosiyuan Book Store, with annual sales of over 10 million.

　　He has played too many roles in the past seven years, but the only thing that has not changed is to stick to the path in his heart and keep going. As he said, he is like a wolf, indomitable. Although he talks little, he points directly to the hearts of the people.

　　Caution in the Prosperous Age

　　7 years ago, Huolang came out from his hometown in Yichang, Hubei to work hard. In that era, Nokia released the Nokia 808PureView, the masterpiece of the Symbian system, and the Apple phone was just released to the iPhone 4, and Xiaomi was established. In the prosperous era, everything has just begun.

　　At that time, many people on Taobao did not believe it. Can you make money by just using your fingers without labor? Ordinary people think that was a fantasy, but Fire Wolf smelled a different business aura, so he decided to give it a try.

　　From small accessories to mobile phones, from the ecstasy of the first order of dozens of yuan, to the difficult progress of the prospects. The road to e-commerce is not a smooth road.

　　While most e-commerce companies adhere to the model of high profits and low quality, Huolang still insists on products as king, believing that only a good brand image can gain more reputation and gain more fans. In the long run, Huolang's step is very steady.

　　When many peers are in the dead end of e-commerce because of counterfeit goods and low-quality products, only he can still make Taobao franchise stores stronger and go all the way to Tmall stores.

　　Noble people help each other, and they will never forget their kindness

　　When Huolang talked about who took him on the e-commerce road, he said excitedly: "I can get to where I am today, thanks to the help of his noble man Ge Lingfeng, he brought me into the industry and provided me with a source of goods. The endless goods can be returned. I have never forgotten his kindness."

　　It is understood that this noble man from Huolang is now in his early 40s and is also a Taobao seller for book projects. There are no competitors in this industry, and most of the customers buy books at their homes. Within a word, I learned about the energy of this noble man.

　　With the help of noble people, the fire wolf develops very quickly. In just a few months, a significant increase was achieved. However, due to the lack of reliable operation, Huolang has a hard time traveling, and it is common for him to do direct trains and baby pictures all night.

　　Later, I asked Fire Wolf, have your beliefs been shaken for such a long time? He smiled and said: It must have been shaken, but fortunately I did not give up.

　　The secret to win products are king

　　2017 was the fastest-growing year for Huolang. When asked what his secrets to do e-commerce, he said this: "Product is king, which is what I want to say the most. With a good product, you basically don't have to worry about sales. I don't have much experience and technology in e-commerce. But I will choose good products, not only to promote new products, but also to explore better products."

　　In 2017, although Huolang's e-commerce team sold over 10 million yuan a year, it had suffered from the pain of not having reliable operation before, Huolang was very cautious in recruiting personnel.

　　After joining the club in November last year, he learned from his e-commerce peers and drew on many reliable experiences in recruiting personnel in Lao Gao's circle. It took not long but it was profoundly influential.

　　Fire Wolf Team Fire Wolf Team

　　Talent vs. Precise Talent

　　Huolang is eager to seek talents in terms of talents, and he also shares his recruitment experience learned from the club:

　　1. Multi-channel layout of recruitment information

　　Many companies still rely on several recruitment websites, but the results are not very good. At this time, they must improve their recruitment channels and comprehensively compare the advantages and disadvantages of various recruitment channels.

　　For example, although the talent market is not effective, it has a certain effect on publicity companies. Internal recommendations are also a very good way, which are better channels for recruiting middle and lower levels.

　　2. Have a certain trust in the talent exploration of the headhunting company

　　Although the cost is high, some high-end job recruitment still need to be analyzed in detail, and you cannot slap it to death.

　　3. Pay attention to the recruitment channels of vertical social networking websites

　　Some social networking websites, Internet industry forums, Maimai, industry summit forums and other places have released some recruitment needs. These are slow time, but the effect will be good after long-term maintenance. This channel can be consolidated during normal non-off seasons.

　　4. Salary is slightly higher than that of peers

　　Huolang’s current demand for recruiting talents is that the salary offered to employees is 30% higher than the normal standard, just to find reliable talents.

　　In the face of the general trend of e-commerce, his development path from Taobao to Tmall is more willing to observe in a low-key manner and take action in a timely manner compared to the high-profile declarations of other e-commerce companies.

　　We touch people's hearts with our products, constantly promote new products, and take good steps step by step, with amazing explosive power hidden. I look forward to Fire Wolf gaining more of his own connections in the circle in 2018 and being able to better achieve his goals.

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