#Laogao E-commerce Newsletter# [E-commerce Morning News on January 15]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on January 15] 1. Suning Cloud Merchants will be renamed "Suning.com"; 2. The online rumor that the "NetEase Zhaocao" project has failed: the test funds are being cleared; 3. The corporate clothing customization platform opens the city partner plan according to Fubao; 4. Yunji Weidian announced that the number of store owners has exceeded 3 million; 5. Tencent official statement: Tencent Blockchain has never participated in token issuance or transaction-related activities.

　　E-commerce newsletter

　　1. Suning Cloud Merchants will rename it "Suning.com"

　　On the evening of January 14, Suning Cloud Commerce issued an announcement stating that it plans to upgrade the brand name of Suning Smart Retail, the Suning Smart Retail, to the company name, in order to "unify the company name and channel brand name, highlight the main business of smart retail, and further improve brand awareness and reputation." After the change, the company name will become "Suning.com Group Co., Ltd.", and the securities abbreviation will become "Suning.com", and the securities code remains unchanged, and it is still "002024". (Source: Sina Technology)

　　2. The "NetEase Zhaocao" project has died: the test funds are being liquidated

　　Recently, some netizens revealed that NetEase has also begun to deploy in the blockchain field and issue the digital pet "NetEase Zhaocao". However, the latest news said that the blockchain product "NetEase Zhaocao" project, which was laid out by NetEase, has failed. NetEase Zhaocao project team issued an announcement: "This internal test of NetEase Interactive Entertainment has ended. Please fill in your real name and bank card number before 23:59:59 on January 19, 2018, and the funds will be tested to the bank account in the future. Please make sure that the account you fill in is your account. Once the test funds arrive, they will be deemed to be returned as a complete return." (Source: Driver Home)

　　3. Enterprise clothing customization platform opens city partner plan

　　On January 15, recently, the Internet customization platform for enterprises and groups of clothing announced that it will launch the "City Partner" plan. It is understood that the plan overall shows Yifubao's specific plans in six aspects, including marketing support, product technology research and development, efficient supply chain support, customized clothing layout design, back-end guarantee system, and cooperation rights protection.

　　4. Yunji Weidian announced that the number of store owners exceeded 3 million

　　Since its establishment in 2015, Yunji Weidian has exceeded 3 million store owners, providing part-time opportunities for millions of people, with a total transaction volume of over 10 billion yuan, with 10 million order users, and 10 packages per person. (Source: Yibang Power Network)

　　Internet news

　　5. Tencent official statement: Tencent Blockchain has never participated in token issuance or trading related activities

　　According to Golden Finance, Tencent issued a statement saying that Tencent Blockchain has never participated in token issuance or transaction-related activities in any form, nor has it cooperated with any institution in this regard. Digital currency is just a number of applications of blockchain technology. Tencent Blockchain is committed to promoting the effective integration of blockchain technology with various real industry application scenarios. (Source: Sina)

　　6. Gao Xin retail offer expires

　　Gao Xin Retail issued an announcement stating that the offer made by CICC on behalf of the offeror ended at 4:00 pm on January 12, 2018. The offer has not been modified or extended. During the offer period, the offeror acquired a total of 303,560 shares of the offer, accounting for only about 0.0032% of the issued shares. Therefore, after the offer period ended, Gao Xin Retail’s equity structure basically did not change. Alibaba's acquisition and offer to acquire Gao Xin Retail was completed. The offeror and the joint actors (the joint actors in the acquisition of the shares included: the offeror (Ali), Jixin, Aushang International, Kofu and CGC) finally acquired a total of 71.98% of Gao Xin Retail's shares, while Alibaba is still the second shareholder. (Source: Yibang Power Network)

　　Cross-border newsletter

　　7. The "Divine Beast" Hair is very popular. Australia intends to expand breeding

　　Alpaca is a high-end wool fiber that can be used to make blankets, clothing, etc. Frith, chairman of the Australian Alpaca Industry Alliance, said that there are currently 2,300 registered alpaca farmers in Australia, and a total of 200,000 alpacas have been raised. With the increasing demand for alpacas in the international market, the number of alpacas in Australia will reach 1 million by 2021. (Source: Xinhua International)

　　8. Close Tmall flagship store, Massachusetts Department Store completely withdraws from China

　　After closing stores in mainland China and selling Hong Kong and Macao stores in packages, Massachusetts Department Store, a well-known British clothing retailer, also wanted to close its Tmall flagship store. At this point, Massachusetts completely withdrew from the Chinese market. Both Martha flagship store and Martha children's clothing flagship store posted store closure announcements, saying that the reason for the store closure was "strategic adjustments to international business operations", and announced the clearance of the entire store. At present, all the products in the store have been removed from the shelves. (Source: Interface News)

　　9. China Customs is taking the lead in formulating the "Cross-border E-commerce Standard Framework"

　　On January 9, the reporter learned from the media briefing of the first World Customs Cross-border E-commerce Conference held by the General Administration of Customs that China Customs is taking the lead in formulating the "Cross-border E-commerce Standard Framework", which will serve as a guiding document for the supervision and services of the world customs cross-border e-commerce, and contribute "Chinese wisdom" to the sustainable development of cross-border e-commerce. According to reports, the first World Customs Cross-border E-commerce Conference will be held in Beijing from February 9 to 10. The conference was jointly organized by China Customs and the World Customs Organization (WCO). The theme of the conference is "Innovation, inclusiveness, prudence, and coordination to promote the sustainable development of cross-border e-commerce." (Source: Hugo.com)

　　Today's Lao Gao's opinion

　　The meaning of strategy is to keep you away from competition and short-term troubles. If you really have a strategy, the answer is: there are no competitors! ! ! Looking back a few years ago, I started a club and read Sun Tzu's Art of War. Then I thought about it for 3 months and set my strategic positioning as being a well-known domestic e-commerce club - Lao Gao E-commerce Club, 2013 domestic high-end e-commerce club - Jinguan Club, 2014, I built the first e-commerce self-media - Lao Gao E-commerce circle, 2015, I built professional investment services in the field of e-commerce services - Lao Gao E-commerce investment, 2016, I became a tour group exclusive to domestic e-commerce bosses - Lao Gao E-commerce tour group, 2017, I have been working online classes for e-commerce practice skills - Lao Gao E-commerce classroom, etc., these strategic positionings have left us with no rivals anymore. We are running wildly. Strategy is very important and those who do not plan the overall situation and have no long-term.

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