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How do novice Taobao sellers choose hot products and create hot products!

2018-12-03

　　Today, when Taobao is becoming increasingly difficult to do, small and medium-sized sellers are constantly seeking methods and techniques to absorb traffic and create popular products to improve store product conversion rates. Unfortunately, the more you want, the harder you can get. In addition, there are all kinds of courseware and e-books on how to absorb traffic and create popular products on the Internet, most of which are just superficial or just about fixed points to share. Therefore, it is difficult for small and medium-sized sellers to absorb practical things.

　　A hot product not only increases the sales of this baby, but also drives the sales of other babies in the store. For novice shopkeepers, choosing the wrong baby means choosing the wrong direction. So today we will explain how to choose popular products from five directions!

　　1. Market category analysis

　　My friend had discussed with me that I wanted to open a Taobao store by myself. At the beginning, I thought about selling treasures that could control the source of Taobao. In the end, I thought it would be better to see which category of treasures I wanted to make first.

　　1. Infinite in the life of buyers

　　Many people want to open a women's clothing store because food, clothing, housing and transportation will never be depressed. The clothing industry is seasonal and often starts to consider summer treasures when it is still spring.

　　2. What the buyer likes

　　For example, the food industry. I always bought a small sausage before. Everyone knows that sausage is a snack that families buy every day. This small sausage packaging bag is independently packaged about 4 cm in length and width. This kind of daily casual snack is very convenient and delicious whether it is going out to play, carry it at work or staying at home. This is the food that was popular in the entire office before.

　　2. Audience segmentation

　　After deciding on the category, you must start considering the target population. You need to choose a food that everyone may buy from the many foods in the store based on these groups. Or if you buy other foods while buying them, then this food is a hot product in the store.

　　3. Analysis of big data of category TOP brand

　　After you have set the category, what you still need to do is to analyze the brand of this category. In addition to understanding yourself, the more important thing is to understand and analyze your opponent. Track your competitors' daily data changes, sales, collections, reviews, conversion rates, prices, shipping strategies, and discount strategies.

　　The buyer's purchase time, purchase amount, and quantity can analyze the competitor's buyer viscosity and repurchase rate. Many stores rely on old buyers to form large-scale sales, especially cosmetics that require regular purchases. The analysis of a single baby is incomplete. The extraction of the transaction records of buyers in the whole store can see more objectively how many loyal buyers there are in this store. Pay more attention to changes in store data, insist on looking at the data and analyzing it, analyze what you are useful from the other party's data, and apply it to your own store.

　　4. Analysis of TOP Baby in Brand Stores

　　1. Price control

　　After finding a brand store of the same category as you, you need to analyze the popular babies in these stores. A store’s hottest baby is often not the most expensive, but the most cost-effective. What people need most is things that are cheap and cheap, so the price must be controlled well, because low prices will often attract traffic.

　　2. Analysis of baby style

　　Look at what style of treasures are among the top treasures in the same style. Compare with mature brands like eggs and stones, which often won’t succeed. It is recommended to choose a baby with less competition in the current style, which will have more advantages.

　　3. Keyword editing

　　It is very important to see how the keywords of competitor hot products are edited. For small and medium-sized sellers, there is not much capital investment, and they want to obtain free traffic, so they need to query the search terms in the market to make the title.

　　5. Buyer feedback analysis

　　The quality of a baby is very important. Only when the baby is attracted can someone want to buy it. Only when the quality is guaranteed and after-sales service is good can someone dare to buy it. We hope that the buyer is sticky. This baby is here to buy it, and the next baby is here, and will even introduce friends to buy it here. Therefore, the feedback analysis of buyers is also very important, which can maintain old buyers while bringing new buyers. Therefore, from the feedback from the buyer's purchasing power, we analyze which treasure is purchased more times and has a large repeat purchase rate. This is a treasure with the quality of hot products. The treasure that users need most is that the store can promote hot products.

　　In short, to build a good store, it is not only possible to rely on you to do the basic work well, but you must find ways to create hot products through various skills and methods to increase the conversion and weight of the store.


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Benefits are connected if the product purchased by this member online is an offline shopping guide service, then this order should be considered an offline shopping guide. Miscellaneous products, same price, and profit-sharing can solve 70%-80% of the problems.

Lin Qingxuan has always been a direct store, and has never opened franchise because of the price system. If the same product and price cannot be achieved online and offline, and this problem is not solved, we must never develop franchise and cannot reap the benefits of franchise stores. It is not easy to open a physical store.

In recent years, we have begun to systematically and gradually open up the rights and interests of 90% of the members, so we started to open an associate store. We must carefully choose people who like retail and are interested in new things. If customers of the associate store buy it on Tmall, they will also consider the profits as joint store, which can guarantee their interests. If you cannot protect your interests, don’t open a store casually, otherwise you will be scolding you.

I think online and offline, whether you are joining, affiliated, or directly operating, profit distribution is the biggest difficulty. If it really doesn't work, you will be wrong, but wrong products are not the best choice, because the brand must have a mind. Estee Lauder and Lancome are staggered in milliliters, and Gree sells different models, which can also solve this problem to a certain extent. You can also explore some better solutions when building a business.


3. How to recruit distribution agents for new independent brands?


If it is a brand new brand, it is not well-known enough and it is more difficult to recruit distribution, but you believe that there must be brave men in the face of profits. raising the commission ratio of distribution will give everyone motivation. How to control prices well? If you have this ability, you can send it with one click, because once the goods are leaked, the price will be more difficult to control.

If you want to be a brand, I think you should do it honestly, create super big products, do minds, and scientific research. If the quality is not good, you should advertise carefully, especially from the second half of this year to next year, relying on spending money to do business may not work. You have to make money when doing business. If you don’t make money in a company, how do you pay employees, how do you pay taxes to the state, and how do you pay suppliers?

If you want to make money, I don’t think you are too impatient. Just take the initiative to serve the customers step by step, and you can’t eat hot tofu in a hurry. Lin Qingxuan has been doing it for 19 years. Many people asked me why I haven’t done it for so many years. I remembered a text.

A small pine tree grows and grows in the mud, and does not grow tall. Small mushrooms grow taller after rain, surpassing the small pine tree. The little pine tree is quite inferior. As soon as the sun comes out, the little mushrooms fall, and the little pine tree lives for a hundred years in the wind and rain.

If you have a century-old brand dream, why not be impatient? In fact, you should take out the spirit of raising children to raise a brand, carefully polish it, and make the product beautiful, and buy a bottle after using it. With reputation, how can you not survive?


Lao Gao:


I am very touched by what you said. The way to raise children is simple. I only teach my children two things: one is kindness, and the second is a firm and optimistic personality. If you have these two items, the rest will come. A kind person and a passion for life cannot live a difficult life.


4. Can stores be built with such a difficult epidemic now? With the end of the epidemic, will offline stores usher in retaliatory consumption?


No epidemic or storm can stop things from moving forward. At this time, I think we should ask ourselves an essential question: If you want to be a great brand, a century-old brand or a long-term brand, as long as you want to do not simply do a business, then you must have long-term planning and mission.

Mission and mission are divided into two parts: "mission and mission". Mission is to make it live, just like giving birth to a child. You give him physical life, and you also have to make him have cultural education and quality cultivation, so that he has a brilliant life. As for a brand, you must make it live. Once the company and brand make it live, as the founder, you will be an employee of the company. The company does not belong to you at all, you are just a passerby in the company.

Just like raising a daughter, it still belongs to you at the age of three or four, but no longer belongs to you at the age of fifteen or sixteen. In fact, you have no right. This daughter has grown up and has her values ​​and hobbies. At this time, her parents are really passers-by in her life.



At the beginning of his business, Lin Qingxuan set a mission: to provide people with natural, safe and effective skin care products. This is our mission when we started, just like giving a child a full and warm clothing and a good study. This is the most basic physiological need. When Lin Qingxuan started her business until her 19th year, it was equivalent to her son and daughter who was 19 years old and had grown up. Her basic needs were no longer enough, so she should give her a greater mission.

The original mission has become Lin Qingxuan’s original intention. What is the new mission? It makes the skin of humans and the earth more beautiful. This mission is not something I can bear alone. After giving Lin Qingxuan a new mission, I suddenly felt that Lin Qingxuan floated in front of me. My employees and I bowed to Lin Qingxuan. It was not an employee to respect the boss, and the boss was nothing. The boss was a passerby in the life of the company.

I suddenly realized that my executives and I admire Lin Qingxuan's new mission very much and are willing to fight for the mission of making the skin of mankind and the earth more beautiful. This mission is