#Laogao E-commerce Newsletter# [E-commerce Evening News on December 28]

[E-commerce Evening News on December 28] 1. The first JD Home Appliance New Year Festival entered more than 300 stores in Zhejiang to launch a New Year’s goods carnival; 2. The unmanned convenience store team added another member to supply and marketing Daji Kushu to enter; 3. In the first quarter of next year, 300 new Suning stores will be opened to custom-made catering services; 4. The Ministry of Commerce praised Tmall’s new retail again; 5. The founder of Bawang Shampoo and his wife fought in the internal battle.

E-commerce newsletter

1. The first JD Home Appliance New Year Festival entered more than 300 stores in Zhejiang to launch a New Year’s Carnival

On December 28, the first press conference of the first New Year’s Festival of JD Home Appliance Stores was held in Hangzhou. At present, JD Home Appliances has held the launch conference of the first New Year's goods festival in Nanning, Guangxi, Xiamen, Fujian, Suqian, Jiangsu, Huizhou, Guangdong, and Chengdu, Sichuan. In the future, many promotional activities will be carried out across the country for the New Year's goods festival. From January 1 to February 14, 2018, more than 7,000 JD home appliance stores across the country will launch the first New Year Festival promotion with the theme of "Ten Thousand Stores Welcome the New Year". Through many special preferential measures, it will benefit hundreds of millions of villagers in more than 500,000 administrative villages and create a carnival of "online + offline" boundless retail for rural consumers. (Source: Lianshang.com)

2. Add another member of the unmanned convenience store team to the market for supply and marketing Cool Shop

On December 27, the unattended convenience store of the Cool Shop, a subsidiary of HNA Supply and Marketing, was recently opened for trial operation at HNA Building in Haikou. It is understood that the unattended convenience store of this cool shop unveiled in Haikou uses RFID technology to achieve intelligent checkout, which can be taken in 19 seconds and left, but it also has a separate bar service area. The store mainly sells various casual retail, beverages and displays. Consumers can buy the goods directly or choose to enjoy them in the next dining bar area. (Source: Yibang Power Network)

3. In the first quarter of next year, 300 new Suning stores will be opened, and customized catering services will be predicted.

On December 19, Suning took over the "half of the country" of China's real estate industry and released its "big development" strategy for the next three years. Suning set a goal of 5,000 stores in 2018. As the Suning store that covers the last mile of community life, it will open 1,500 stores in 2018. (Source: Lianshang.com)

4. The Ministry of Commerce likes Tmall’s new retail again

The Ministry of Commerce further summarized the four characteristics of the national consumer market rebounding in November, including the rapid growth of online retail, the continued recovery of physical retail, and the strong sales of upgraded products, which are directly related to Tmall Double 11 and new retail, and are summarized from the Tmall Double 11 data case. The Ministry of Commerce believes that Tmall's "Double 11" has stimulated the further release of consumption upgrade demand, and the growth rate of sales of upgraded commodities has accelerated significantly. Data shows that in November, the sales of communication equipment, cosmetics and clothing products of units above the limit increased by 33.9%, 21.4% and 9.5% year-on-year, respectively, with the growth rate accelerating by 16.1, 13.3 and 4.4 percentage points respectively compared with the same period last year. (Source: Tianxia Online Business)

Internet newsletter:

1. The founder of the Bawang Shampoo and his wife infighted her. His wife accused: He treated me as a money-making machine

On the 27th, Wan Yuhua, the founder of Bawang Shampoo, held a press conference and announced that her relationship with her husband Chen Qiyuan had broken down and she had applied for divorce. She accused her husband of treating her as a money-making machine and a slave to give birth to children, and "all of her property was transferred away." In response to this, Chen Qiyuan responded to the media that he said it was "inexplicable." (Source: Beijing time)

2. Shanghai Food and Drug Administration made an Internet celebrity store information database, Heytea and other four companies were interviewed.

The Shanghai Food and Drug Administration has formulated a list of high-risk restaurants based on the number of complaints received this year, regulatory licensing information and consumers' comments on food delivery platforms and social networks, and on November 26th, it interviewed four Internet celebrity stores that were "entered" for the first time: Yidian, Heytea, Meifrog Fish Head Brother Lao Guan and Upstairs Hot Pot. (Source: Curiosity Daily)

3. Those who collect cash loans: bombarded by text messages and received a wreath the next day after the deadline

Two days before the repayment date, the company's risk control department kept reminding him to remember to repay the loan via phone and text messages. On the day of repayment due, the other party said that if the repayment was not paid in time, it would be handed over to the public security and court for processing. The second day after the deadline, the company's door was full of red painted words: repay the debt, take care of the whole family, and there are three large wreaths at the door! (Source: Yicai.com)

Cross-border newsletter:

1. How big is the cake of Amazon’s cross-border e-commerce by Chinese sellers?

The Chinese sellers in Amazon, the e-commerce empire, may be far beyond our imagination. According to data from the China E-Commerce Research Center, in the first half of 2017, cross-border e-commerce transactions were 3.6 trillion yuan, of which 2.75 trillion yuan were exported. Data from Amazon's platform shows that Chinese sellers already account for a quarter of their market share, and this proportion will continue to grow for the foreseeable future. (Source: Huxiu.com)

2. Sudden: The Great Amazon Earthquake in Germany's VAT Problem

The VAT problem has always been a sword of Damocles hanging high above the seller's head. Just in recent days, the sword suddenly pointed to the Amazon German station. Early this morning, a seller asked for help from the customer service of the international tax company under Meiou.com: Due to VAT issues, Amazon has banned the seller from selling on Amazon, and the inventory placed in the FBA has been completely isolated and cannot be removed, and the funds in the account have been frozen... In fact, some German sellers have been asked by Amazon to provide VAT tax numbers, but this does not mean tax checks. However, according to experts, the reason why so many German site sellers have been asked to provide VAT tax numbers this time is likely because the German tax bureau has put pressure on Amazon to collect taxpayer identity information, confirm the taxpayer's subjects, and lay the groundwork for the subsequent tax check. (Source: Meiou.com)

Today’s Lao Gao’s view:

Why are more and more e-commerce people doing micro-businesses?

First of all, WeChat business makes money faster and more rudely, and the channels to incite novice to be smoother, and can be operated with just one WeChat + Moments. This industrial chain is also enough to support some big fish: manufacturers, general agents, first generation, training teachers, various big Vs, and some self-media people with no moral integrity.

Secondly, WeChat business is closer to money. As long as you can make money, some people can do everything they can. Bundled sales, one-stop service, expanding the group, uniting the front, and constantly bombing. Novice who has no ability to distinguish between real and fake is easy to get trapped.

There is a big difference between e-commerce and micro-business. The former belongs to the Alibaba system and the latter belongs to the Tencent system. Taobao's traffic is becoming increasingly difficult to obtain, so everyone rushed to WeChat and to their circle of friends, but found that Tencent is not welcome either.

In the early years, WeChat also thought of supporting these novices through standardized methods, investing in Wedian, Youzan, WeMall, etc., but found that many of them came from Taobao and sold counterfeit goods. This made the official feel very stressed. Various pyramid schemes, various frauds, CCTV's fierce criticism, and user complaints, the official had to vigorously limit this development. Therefore, in 2016, WeChat business experienced a cliff-like decline, and brands such as Hanshu, Sibu, and Pechoin were greatly affected.

Third, micro-business allows low-cost entrepreneurs to discover more possibilities. They want to change their own destiny, but they are struggling to find a way. They want to get rich overnight, but they feel that their destiny will not favor them.

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