#Laogao E-commerce Newsletter# [E-commerce Morning News on December 28] 1. Alibaba announced executive adjustments: Jiang Fan was appointed as Taobao president Jingjie as Tmall president; 2. Uniqlo built a production base in Ethiopia, Africa to reduce costs; 3. Suning Green Logistics launched "zero tape cartons" to save 330 million rolls of tape in the entire industry; 4. Public notice on the change of the rules for improper use of other people's rights;
E-commerce newsletter:
1. Alibaba announces executive adjustments: Jiang Fan serves as Taobao president Jingjie as Tmall president
On the afternoon of December 27, Alibaba Group CEO Zhang Yong announced in an open letter to employees that Taobao and Tmall will serve as the bases of Alibaba's new retail, aggregating Alibaba's basic capabilities such as logistics, finance, technology, and cloud computing to help the whole society upgrade their business. The group decided to appoint the group’s vice president Jiang Fan as president of Taobao and the group’s vice president Jing Jie as president of Tmall. (Source: Financial World)
2. Uniqlo builds a production base in Ethiopia, Africa, in an attempt to reduce costs
Fast Retailing Co. Ltd. (9983.T), CEO of Fast Retailing Group, Fast Retailing Group, said the group will establish production bases in Ethiopia, Africa to further reduce production costs. (Source: No Fashion Chinese Network)
3. Suning Green Logistics launches "Zero Adhesive Carton" to save 330 million coils of tape in the entire industry
On December 26, Ms. Yang, who works in Hexi, Nanjing, received a box of snacks she bought on Suning.com the night before. Unlike in the past, this time, the express packaging box was completely invisible to the tape sealing mark. You can open the package by gently breaking the sealing buckles on both sides of the box. After taking out the snacks, the courier folded the carton and recycled it directly. (Source: Lianshang.com)
4. Notice on the public announcement of changes to the rules of other people's rights
Dear merchants: In order to maintain Tmall's healthy market order, provide a good platform environment for honest merchants, and provide consumers with a safe and secure online shopping environment, Tmall plans to further adjust the rules for improper use of other people's rights. The change of the rules will be announced on December 26, 2017 and will officially take effect on January 2, 2018. (Source: Tmall Rules)
New retail newsletter:
1. Suguohao Duoyu Theme Store opens convenience store + IP transformation
Following the Thomas theme store, Su Guo brought new surprises to the citizens, and the cute pet "Duoyu" theme convenience store opened brightly in Xinjiekou business district. According to reports, the store operates a total of 1,700 single products, focusing on fresh food, small packaged food, non-food, private brand and multi-fish peripheral products. Among them, imported goods account for about 35%, and there are 190 single items for hot and cold food. Fresh and cold foods include bento, sushi, desserts, sandwiches, pizza, fine fruits, etc. Hot fresh food covers steamed buns, steamed dumplings, grilled wing legs, barbecue skewers, Kanto boiled, soy milk, etc. There are a variety of varieties and high selection. In addition, the store also operates handmade coffee, which is Suguo's first convenience store to operate handmade coffee. It uses imported coffee beans and handmade coffee made by professional baristas on-site, attracting many young people to try it. The reporter noticed that there are 8 flavors including latte and mocha, and the prices range from 16 yuan to 22 yuan. It has many advantages over professional stores. The comfortable dining area also provides convenience for "diding in" needs. In addition, the reporter noticed that the store has also introduced a lot of popular supporting facilities, such as the super popular "gass" machine, which is a lottery machine that buys it and starts the lottery machine. A self-service cash register has been added in a corner of the store, and it also supports the self-service checkout of the "Mars Rabbit" mobile phone. (Source: Lianshang.com)
2. Another new retail project injunior experience hall of Tmall Intime is launched
Following the ONMINE Snacks Restaurant and the HOUSE SELECTION Life Aesthetics Museum, another new retail project of Tmall and Intime - the "injunior Trendy Children's Experience Hall" was launched in Zhongda Intime City, Hangzhou. The 280-square-meter store uses barrier-free stroller circuits, circular store design, and a 360-degree viewing angle of the product, opening the panoramic mode. The lights are very bright, both inside the store and outside the passage, light and dark. The walls of the shop are made of pure, clean and fresh colors such as white and beige, which contrasts with the colorful colors of props and sketches and costumes. The use of these details makes the product look more prominent. (Source: Lianshang.com)
Internet newsletter:
1. Barcode payment specifications will limit Alipay WeChat subsidy war, benefiting UnionPay
On the afternoon of December 27, the official website of the People's Bank of China issued the "Notice on Issuance of the People's Bank of China". The new barcode payment regulations clearly state that payment institutions provide barcode payment services and must operate with a license. In addition, the barcode payment amount will be managed in a hierarchical manner. The new regulations will be implemented from April 1, 2018. This specification will have a significant impact on Alipay and WeChat. Experts believe that barcode payment specifications will limit Alipay WeChat subsidy war, which will benefit UnionPay. WeChat and Alipay responded successively, both saying that they agreed with the central bank's regulations, and at the same time actively developed new technologies and explored the feasibility of applying new technologies to the barcode payment field. (Source: Beijing News)
2. The central bank interprets new barcode payment regulations: It is clear that payment institutions should obtain business licenses
When banking financial institutions and non-bank payment institutions conduct barcode payment business involving interbank transactions, they must be processed through the People's Bank of China clearing system or legal clearing institutions, and payment institutions should also meet the corresponding business qualification requirements. If providing barcode payment and payment services to consumers, they should base themselves on the small and convenient market positioning, and classify the barcode payment amount according to the risk prevention capability level, so as to achieve an effective balance between risk prevention and convenience of payment. (Source: Securities Times)
3. Internet celebrity Lei Jun played live broadcast: He earned 130,000 yuan by acting cute and attracting popularity
In order to help Xiaomi live broadcast platform gain popularity, Xiaomi founder Lei Jun personally broadcasted for two and a half hours, making him look cute and popular, with a peak audience of 550,000. This time I earned 130,000 yuan in live broadcast alone, which is equivalent to selling 45 MIX 2 units. It is said that he took all the money himself. Lei Jun said that being an internet celebrity is mainly because of the support of Mi fans for themselves, not to compete with the anchor for his job, but to gain personal popularity. He also said that Xiaomi stipulates that "it's your own live broadcast and the money belongs to it." "My income is quite high in the past two and a half hours, of course it is mainly supported by a few good friends." (Source: NetEase Finance)
Today’s Lao Gao’s view:
In the industry of self-media, it is actually quite hard. It is either losing hair, baldness, beer belly, or getting up in the middle of the night to catch up on the hot topics. There are only a few types of money: either they are awesome and sell advertisements like Mi Meng, or they are doing training like socket academy. At present, only these two paths are smoother. As for content e-commerce, if you don’t have a professional team, you should try it less. Those with stronger abilities may have a personal IP, and those who write articles over the year can be pieced together into a book at the end of the year and published them. Those with weak abilities may be either aligned or a grip.
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