How do small and medium-sized sellers create hot products?

　　Small and medium-sized sellers need not only to have excellent skills to create hot products , but also to have vision and market insight.

　　First of all, there must be differentiation in creating hot products

　　Some small and medium-sized sellers can easily follow the trend to create hot products in order to bring more revenue. The purpose of creating hot products is to bring more traffic and conversions, and to increase the weight of the store and improve the store ranking; if you do a good job in related marketing, it can also drive the popularity and sales of other styles and lay a solid foundation for the next hot product. Therefore, small and medium-sized sellers must have differentiation to create their own hot products.

　　Secondly, the sales of popular products are relative to the store

　　It is estimated that many small and medium-sized sellers think that those selling thousands of dollars on Taobao are called hot products. This is wrong. Hot products are relative to stores. For example, if a store has a baby with a sales volume of 500, while the others are only a few dozen, then this baby can be said to be a hot product in the store, so related maintenance must be done.

　　Furthermore, take outstanding sales to the event

　　As mentioned above, small and medium-sized sellers should cultivate the treasure with outstanding sales to gain Taobao's activity resources, such as planning calculations, brand groups, etc., so as to better accumulate popularity for popular products. You should know that being able to go to Taobao activities will be of great help to improve store traffic, and at the same time, we must also help other babies grow their sales.

　　Finally, after successfully creating a hot product, you must maintain old customers

　　Because after the store’s popular products are created, they can bring a lot of conversions to the store, and thus accumulate many old customers. Old customers can contribute a lot to the next hot product in the store. After this hot product enters a recession period, it can break the zero new products, thereby driving more new customers and better creating hot products . (Source: Seller Information)

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