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The development path of Victoria's Secret

2017-12-04

  Xi Mengyao accidentally fell on the secret stage, which made her friends' circle.

  The Victoria's Secret show was a whole year of contracting topics.

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  The first fashion show was held at the New York Plaza Hotel in 1995, and the Victoria's Secret show has lasted for 22 years.

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  Initially, Victoria's Secret's success was because it turned ordinary lingerie into fashion

  When we are enjoying our beautiful body, the show is also becoming a commercial game under the siege of the whole nation.

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  Once upon a time, Victoria's Secret was just a small brand under L Brands

  After launching the "Visual's Secret Show" in 1995, it became famous and its performance grew rapidly and became one of the main brands of L Brands.

  In 2012, before Victoria's Secret entered the Chinese market, Shanghai Jintian Clothing sold Victoria's Secret products without authorization.

  Victoria's Secret sued him in court for infringing on trademark rights and unfair competition.

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  In January 2015, Victoria's Secret passed the agency and came to China for trial in a low-key manner.

  In April 2016, he took back the agency business and went on the battle in person.

  In early 2017, offline direct flagship stores were successively launched in Shanghai, Chengdu and other places;

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  In July of the same year, the official Tmall flagship store was officially launched.

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  On November 20, 2017, Victoria's Secret entered China for the first time and its debut in Shanghai was held.

  In addition to underwear, the Victoria's Secret show has been a high-end star-making venue for more than 20 years.

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  The "Visual Secret Angels" who have been famous for generations of angels, their appearance and devilish figures, and their business power.

  So what if you fall, just get up and continue walking.

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