How to use the direct traffic analysis tool to be effective

　　Every day, many Taobao friends are worried that their stores have no traffic or sales. The express train is one of the three major tools for attracting traffic on Taobao, and it is the most effective tool for bringing traffic. As a Taobao seller, you must know how to use it. Traffic analysis is an important tool that must be used when driving a direct train. Next, let’s learn what traffic analysis is used, when to use traffic analysis, and how to use traffic analysis.

　　Next we will learn how to use traffic analysis to select words, analyze keyword trends, analyze regions, choose which platform to drive the express train, and how to standardize adding words.

　　First of all, we need to know what traffic analysis has. Search for keywords that need to be queried. In market data analysis, we can see the market change data of this keyword within the selected time range, including display index, click index, click rate, click conversion rate, market average price, and competition. After understanding these data trends, we can make corresponding strategies and prepare in advance. In order to avoid starting to prepare when the market demand is high, and being left behind by others, you will lose one step at the starting line.

　　1. Use traffic analysis to accurately select keywords;

　　Using traffic analysis to manually select keywords and search queries will be more accurate than using software to search words with one-click, and it also avoids the emergence of some useless words without click-through rates. In addition, frequent manual search of words will give you a deeper understanding of the market trends of keywords in the category and a clear understanding of the quality of keywords.

　　You first search for the big words in the category, enter the promotion vocabulary list to download, and you can see the display index, click index, click rate, click conversion rate, market average price and competition of keywords related to the search terms.

　　Search for big words as first-level words, find the secondary words in our category titles in the relevant keywords, and then search for the secondary words to find the third-level words in the category titles with a relatively high click index, a relatively high click rate, and a low average market price. We can create an Excel table for selected words, first select at least five secondary words, each secondary word and then select ten third-level words. The selected words are that the click index in the category is not as high as the big words, but there are also a certain amount of click index, the click rate is also higher than the industry standard, and the average market price is lower than the industry standard. Then these words are very useful when we drive the express train.

　　2. Analyze keyword trends;

　　When we drive the express train, we use many keywords, which are keywords selected in the past through various means. The market for keywords is changing from time to time. After a period of driving, whether these keywords have played a positive role in our express train, whether my click rate has been increased, and whether there is a click index, here we can use traffic analysis to judge these keywords. We can choose to delete keywords with low click rate, low click index, and excessive average market price, and only effective keywords are retained.

　　3. Analyze keyword regions;

　　Use pivot in traffic analysis to analyze keyword click regions. The display index and click index of keywords in each province are very different, so the display index in some areas is very high but the click rate is very low. Through regional perspective, you can clearly see the various index data of each province over a period of time. If we want to increase click-through rates and have a low budget, we can choose several provinces with high click index and high click index to place them. Good steel should be used on the blade, and good money should be used on useful savings.

　　4. Select the platform through traffic analysis;

　　When promoting the express train, there are multiple platforms that can be promoted, but those platforms are suitable for me to promote, yes, the data pivot in traffic analysis will clearly reflect the traffic data of the keywords on each platform. Through the analysis of traffic, we can choose to place it on platforms with high click index and higher click rate than the industry average, and close the remaining platforms to prevent platforms with too low click rate from lowering click rate. It is meaningless to place it on platforms without click index.

　　5. How to use traffic analysis to normalize the word addition;

　　Some Taobao sellers often use batch plus words, and use traffic analysis to analyze words that have not deleted low-quality words, words that have nothing to do with the category, words that have over-bidden bids, etc. Whether the remaining keywords are good words or useful words, use traffic analysis to screen each keyword. Although this will be very slow and troublesome compared to using software to screen, by analyzing each keyword, you will be very clear about which keywords in the category are good words and what the trend is. You will have a deep understanding of each keyword and do this category more deeply.