Before 2009, November 11 was just synonymous with "Single's Day". At that time, Tmall was called Taobao Mall. Double 11 was unveiled on the stage with a shocking 50% off for all the audience, and entered the life of Chinese people very simply. On Double 11 that year, sales were 52 million, and 27 brands participated in the event. They thought it was just a promotion, but they accidentally made history.
In 2010, the growth rate of "Double 11" has exceeded imagination, with an average transaction of more than 20,000 yuan per second. The store inventory is in a hurry, with 181 stores selling over one million and a total transaction volume of 936 million, which has exceeded Hong Kong's retail sales in one day. After a surprise "Double 11", the system of Taobao Mall, the system of merchants and the overall supply chain have begun to be fully upgraded.
In 2011, the total transaction volume of "Double 11" reached 3.36 billion. "Double 11" became popular and exploded. It was not until late December that the package for "Double 11" was completely sent. The popular "Double 11" tests all aspects of payment, logistics, etc., and has become a catalyst for the improvement of commercial infrastructure.
In 2012, Taobao Mall was officially renamed Tmall, and "Double 11" also had a formal and resounding name - "Double 11 Shopping Carnival". After several years of Double 11 "pulse", enterprises and merchants have also started preparing early. This year, Tmall's total online transaction volume reached 19.1 billion in one fell swoop. It was also from this year that the "Double 11" boom has been covered from online to offline, and department stores and shopping centers have also launched activities, and all commercial forms have been mobilized.
How to bring consumers a better experience has always been the primary issue we think about. On Tmall's "Double 11" in 2013, we designed 2,000 system plans. The newly established Cainiao Logistics withstood the test when it debuted and played the advantages of Skynet and Earth.com: to divide warehouses in advance through big data; to carry out real-time early warning and allocation through logistics radar. In the "Double 11" this year, the total transaction volume reached 36.2 billion yuan, and the transaction volume increased significantly, but the logistics experience was as smooth as usual. Faster logistics and better service have made a better "Double 11".
2014年9月，阿里巴巴在美国纽交所上市。全球化成为那一年天猫“双11”最显著的标志。74秒交易额突破1个亿，7小时17分突破200亿，全天交易额达571亿元……这组数据的背后，是来自全球217个国家和地区的商家及消费者的贡献。天猫“双11”俨然已经变成全球的购物狂欢节。
By 2015, Tmall's "Double 11" Global Carnival was no longer just a shopping festival, but a happy festival for global consumers. The Double 11 command of this year moved to Beijing and created a multi-screen interactive "Double 11 Spring Festival Gala" on the Water Cube - the 2015 Tmall Double 11 Global Carnival Night. The final transaction volume reached 91.217 billion yuan, accounting for 68.67% of the mobile terminal. The peak of system transaction creation on the 11th reached 140,000 transactions per second, and the highest peak of Alipay was 85,900 transactions per second, once again creating a consumption miracle in China. This year, millions of villagers radiated to more than 8,000 villages across the country participated in the Double 11 global carnival for the first time. This year, the globalized "Double 11" covered more than 232 countries and regions, more than 5,000 overseas brands, and 30 million Chinese consumers purchased imported goods.
In 2016, the Tmall Double 11 Global Carnival was launched again at the Shenzhen Universiade Center, with a total transaction volume of 120.7 billion yuan in 24 hours, setting a record again, of which 82% of the online share, and the peak transaction volume reached 175,000 transactions per second. Double 11 this year has evolved into a world-class carnival with no boundaries in the Internet of Things. The world is as small as the streets around you. When online and offline, logistics, payment, and big data cloud computing are integrated, it not only lights up the future of business, but also promotes the birth of a brand new economy.
In 2017, we came to Shanghai. New retail development is in full swing and new excitement is about to begin. Let us have a happy Double 11 together tonight.
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