The 2017 Tmall Double 11 Gala is so fun: Lu Jingshan's "Celebrity Comes to Your Home" interaction makes millions of shoppers so happy

　　"Happy Double 11!" Nicole Kidman, Figo, Farrell Williams, Sharapova, Victoria's Secret Angel, Irish River Dance, Israeli Mind Reading Master, American Blue Show, Austrian Talking Troupe... A Chinese "cat night" actually attracted half of the big names on earth to come and call. Zhang Ziyi, Wu Yifan, Fan Bingbing, Li Yuchun, Lang Lang, Karen Mok... half of the entertainment industry came to report on the carnival enthusiasm of Tmall Double 11.

2017 Tmall Double 11 Carnival Night Host Group

　　The entire audience was live broadcast in 260 minutes, 270 million yuan in welfare prizes, 1 million yuan in cash per minute, free Antarctic tours, Subaru car usage rights... The "Cat Night" prize pool is really awesome every year. At 7:40 pm on November 10, the Tmall Double 11 Gala was held at the Mercedes-Benz Cultural Center in Shanghai as scheduled, guarding the annual "Cat Night". In just 2 hours of the opening, nearly 40 million viewers joined the carnival, which caused 270 million likes. We are looking forward to the arrival of 0:00 on November 11!

　　Half of the earth calls for "cat night", and 260 minutes show "the beauty of the whole world"

　　Compared with the "Silicon Valley + Hollywood"-style experience created by "Cat Night" last year, this year's "Cat Night" has invited half of the "global village"! The United States, Britain, Germany, Israel, Ireland and other countries have sent delegations to come and enjoy the joy of Tmall Double 11.

British pop queen Jessie J sang a song for "Cat Night"

　　Wearing a silver sequin tight skirt, British pop singer Jessie J sang a song for "Cat Night". A re-compiled classic song "Price Tag" attracted the screams of the "shoppers" as soon as they appeared and opened their voices. Leo Suchard, a master of mind reading from Israel, has been gifted since childhood. He only judges and predicts what others think by observing expressions and body language, and is so accurate that it makes people beat the table. Farrell Williams personally directed the lyrics and songs, and the popular little king Wu Yifan sang it in love. The theme song "Cat Night" "Happy Double 11" is funny and funny, and brainwashed to the point... It is expected to sprint for the best divine song of the year.

Brazilian Victoria's Secret Angel Lais Ribeiro, Chinese Victoria's Secret Angel He Sui came to call

　　Not only are the exciting stars who make the adrenal glands soar, but also the benefits and red envelopes that are within reach. Within 260 minutes of the party being broadcast, the 270 million welfare prize was scattered. After all, a million prize is given every minute. Through Taobao and Tmall Apps, users can grab super gifts such as mobile phones, Antarctic two-person tours, Subaru car usage rights for 1 yuan.

　　Leading the world and 20 years ahead of schedule, "Mao Night" becomes the most technological and interactive party

　　"The level of China's television industry is already ahead of the whole world," said David Hill. This is his second consecutive year as the director of "Mao Wan", and his work experience in China has subverted his understanding of the Chinese TV industry. "Cat Night" started in 2 hours, and the party hit 270 million interactions and nearly 40 million people watched the live broadcast, which can be called "full interaction". Zhejiang Satellite TV, Beijing Satellite TV, Shenzhen Satellite TV broadcasts, and Youku live broadcasts throughout the entire process, which also created history.

Through "Celebrities Come to Your House", Lu Jingshan was ruined by the shopkeepers

　　"Use technology from 20 years later to create Mao night." This is the proposition I received at the beginning of the preparation of the 2017 "Mao night". With so many celebrities and so many interesting games coming, how can "Mao Wan" be willing to "joy alone"? Open the door to hold a party and let all users come in and participate. This is the ultimate meaning of Tmall Double 11 to the whole world. Therefore, AR projection, VR panoramic, live three-dimensional modeling, voice recognition... all technologies that are only used in large-scale movie special effects production! Even the Tmall Elf Robot couldn't help but "join the fun" as the host.

　　"Maowan" has set up multiple interactive game sessions, such as "celebrities come to my home" and "cross-screen star-grabbing gifts". Through the most technological interactive technology, users can just turn on their phones and participate in the party, and they can come to your home in one second and fulfill their dream of taking photos with their idols.

　　You can feel the feeling of the party if you don’t come to Shanghai! This year, "Mao Wan" has opened a "virtual audience seat" for the first time. All users who watch the live broadcast of the evening party through Taobao and Maoke will come to the venue with animation images and AR technology to experience the lively entrance and seating atmosphere. Walking out of the audience, "Mao Wan" also set up 6 live broadcast windows from different angles. Every live broadcast window has "Tmall Elf" at any time. Just click "Tmall Elf" to send text or voice, and you can call your favorite star picture at any time.

　　Jack Ma and Jet Li made the final appearance, "8 minutes late for cats" to "bring goods" for Chinese culture

　　A cultural solo on the highly anticipated Tmall Double 11 carnival night is still 8 minutes long? This is definitely not a fantasy. On "Cat Night", the kung fu short film "Kung Way" was first released and the 8-minute highlight version was broadcast, and actor Jack Ma immediately announced his debut, and Donnie Yen and Wu Jingdu came to encourage him! Tai Chi culture emphasizes "leveraging power to fight power". With the super IP of "Mao Wan", "My Merit and Way" is promoting Chinese martial arts and Chinese Tai Chi spirit to the world.

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