Laogao E-commerce Newsletter on November 6th

　　#Laogao E-commerce Newsletter# [November 6 E-commerce Morning News] 1. Juewei Duck Neck apologizes for vulgar advertising. The catering industry needs to return to its products; 2. The post-00s are less sensitive to international brands; 3. Alibaba attacks the new retail of the wine industry and signed a strategic cooperation with the direct supply of alcohol in 1919; 4. The order can be fined up to 2 million yuan! It will be implemented next year; 5. A lipstick will only be sold for 5 yuan! Before Double 11, the beauty pop-up store entered Yintai City.

　　1. Juewei Duck Neck apologizes for vulgar advertising for the catering industry to return to products

　　On November 2, Juewei Duck Neck Company apologized to the public for this vulgar advertisement. At a time when the concept of Internet marketing is deeply rooted in people's hearts, various companies will use Internet thinking to make some creative posters to promote promotions in e-commerce channels. However, Juewei Yabo's poster this time is full of sexual hints, and has been criticized by netizens for being vulgar and consuming women, and even launched a large-scale boycott. (Source: Lianshang.com)

　　2. The post-00s are less sensitive to international brands

　　According to relevant consumption data, the sensitivity of the "post-90s" and "post-00s" to international brands has begun to decrease, and they look more at the product itself. Domestic high-end products are rising strongly, and domestic products account for more than half of the market in many fields such as furniture, clothing, furniture, and home appliances! (Source: People's Daily Industry and Economic Channel)

　　Hot comments from netizens: Finally, we are the defeated generation?

　　3. Alibaba attacks new retail of wine industry and signed strategic cooperation with direct supply of wine in 1919

　　Since the new retail concept was proposed last year, e-commerce giants have begun to capture land. In the vertical field of the wine industry, Alibaba has begun to attack wine distribution companies after actively developing the upstream layout of winery resources. On November 4, Alibaba Group and 1919 Liquor Direct Supply (Stock Code: 830993) signed a strategic cooperation ceremony in Chengdu. The two parties announced that they will carry out in-depth strategic cooperation in the fields of new retail, new marketing, supply chain, Cainiao Logistics and other fields. (Source: China E-Commerce Research Center)

　　Hot comments from netizens: Alibaba is amazing

　　4. The maximum fine of 2 million yuan is allowed for order swiping! Implemented next year

　　The latest revised Anti-Unfair Competition Law will come into effect on January 1, 2018. Its provisions: Operators can help other operators conduct false or misleading commercial publicity by organizing false transactions and other means. If the circumstances are serious, they may be fined up to RMB 2 million and their business license will be revoked. (Source: Yibang Power Network)

　　Hot comments from netizens: Most micro-businesses should be fined if they say this

　　5. A lipstick only costs 5 yuan! Before Double 11, beauty pop-up stores entered Yintai City

　　On November 4, Hangzhou Zhongda Intime and Tmall jointly launched a beauty pop-up store. Not long after the store was opened, the new store attracted a group of young people shopping. Everyone took out their mobile phones and experienced the "black technology" gameplay that is linked online and offline. The staff on site said that as long as you choose your favorite lipstick color, and then open Taobao or Tmall APP to place an order, you can buy lipstick. "I already knew Marie Dejia, lipstick is only 5 yuan, so I can buy it and try it out." said Ms. Pang, who was experiencing it in front of the vending machine. (Source: Tianxia Online Business)

　　6. Alibaba Pictures responds to the damage to the theater: it will sue the relevant marketing account for claiming tens of millions of yuan

　　On November 4, official news from Alibaba Pictures stated that it will file a lawsuit against the "Entertainment World Heroes" on the Toutiao platform, requiring the other party to stop spreading false content, apologize and claim 10 million yuan. On the evening of November 3, Toutiao account "The God of Entertainment Circle" released "Ali Pictures' "Fire Phoenix" system failure caused damage to thousands of theaters". In the article, it said that the Phoenix Jiaying ticket sales system "had a technical failure during the upgrade process, and the accident involved nearly a thousand theaters" and "adopted the method of 'raising service fees and reducing settlement prices' to attract theaters." Alibaba Pictures said that Phoenix Jiaying recently upgraded the theater ticketing system based on the relevant deployment of the General Administration of Film and Television, with the purpose of improving the accuracy and timeliness of reporting theater ticketing data. The article "The God of Entertainment Commendations" has no real source of information. It slanders and attacks Alibaba Pictures through malicious rumors and slander attacks. This move has had a great adverse impact on Phoenix Jiaying, a subsidiary of Alibaba Pictures. (Source: Lianshang.com)

　　Hot comments from netizens: We must crack down on the phenomenon of "rumors are costless". Don't compromise and go directly to the court.

　　7. Hundreds of physical stores in Inman were "encircled and suppressed" by tens of thousands of people. What is the trouble with Double 11?

　　The theme of Inman's Double 11 event this year - 24 hours out of control. Today (November 1), 111 offline stores across Inman were sold for only 11.1 yuan. At the same time, it joined hands with the hippocampus photo studio, combined with Inman's Double 11 "out of control" theme, and created 10 "out of control photo studios" with different shapes in 10 stores in first- and second-tier cities across the country, customized 4 sets of "out of control" images of different styles, and opened 1,000 places for out of control styles, and invited fans to participate on the spot. It is reported that more than 35,000 people were queuing up in the Inman store, and the number of participants exceeded 330,000. (Source: China Fashion Brand Network)

　　8. Home Decoration E-Station issued a statement: Organizing the brushing of simple rumors during Double 11

　　On November 5, in response to the inside story of the former Jinan Station franchisee of the home improvement e-station’s original Jinan Station franchisee, the home improvement e-station headquarters Aifeng Cang (Suzhou) E-commerce Co., Ltd. issued a statement saying that the so-called “brushing orders” of merchants on Double 11 is purely a rumor. Home Decoration e Station said in a statement that due to consumer complaints and various suspected illegal acts, the company has successively terminated its cooperative relationship with the franchisee and removed its products from the shelves since February 2017. The statement stated that for order brushing, Home Decoration E Station has always adhered to the principle of zero tolerance, and local urban operators have also been honest and trustworthy for a long time and adhered to the rules. All liability will be reserved for any infringement, rumors, etc. (Source: Lianshang.com)

　　9. Unmanned convenience stores reappeared in executive changes in the industry is still in a turbulent stage of melee

　　Unmanned stores have seen changes in executives, and the industry is still in a stage of turbulent melee. A Beijing Business Daily reporter learned at the 2017 All-Retail Conference held by the China Chain Business Association a few days ago that An Liying, the project leader of JuRan Home Eatbox, has resigned and started a business in the field of unmanned convenience stores. Unmanned convenience stores have been in the hot spot for a year, and they are still attracting new players from all walks of life, such as retail and the Internet. Industry insiders believe that although the unmanned convenience store market is still in the early stages of a melee, acquisitions and monopoly will soon appear. With the continuous guidance and improvement of relevant regulations, only enterprises that integrate capital power, commercial operation capabilities and technical resources can survive in the end. (Source: Beijing Business Daily)

　　10. The most expensive acquisition case in history! Broadcom plans to acquire Qualcomm for $100 billion

　　According to Reuters, three people familiar with the matter revealed that Broadcom, the world's leading communications chip maker, plans to bid for a smartphone chip maker Qualcomm by Monday. If the two successfully merge (also a well-known technology acquisition ever), it will create a giant company with a market value of nearly $200 billion. Broadcom's bid has not been determined and is expected to be between $70-80 per share, a source said. If acquired at $70 per share, Qualcomm is worth about $103 billion. (Source: Lieyun.com)

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